#KashooSXSW

We met… (too many to list, but here’s a few)

We made new friends and business contacts (who are now friends )

We nerded out

Kasey with NASA

Chris with Sir Tim Berners-Lee

We did some guerilla marketing (Go Chris!)

We also learned a TON.

And tweeted about everything.

Seriously. Follow us on twitter.

/shameless plug

(I’m @kaseybayne)

Kasey’s Top Takeaways

• Don’t be afraid to do something to make people smile. Take a risk, and have fun with your customers.

• We’re in this together!

• Think big! New ways to solve problems, & getting to the core of how we’re making the customer’s life better.

Conference/Event Tips

• Try something new and out of your comfort zone -> inspiration!

• Smiling at strangers

• Diving deeper into your craft reminds you why you love it

Marketing Goodness

• McDonalds can predict with 80% accuracy what your drive-thru order will be by what car you drive -> how can we use customer data to surprise & delight our customers?

• Know your currency. What is the customer looking for more of and what are they willing to pay for?

• It’s better to have 100 customers who love you than 1000 who like it. How do we find more of the customers who <3 us?

Keynotes – Videos Online

Stay tuned for more (and a blog post)…

and now to Chris!