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Presenting Karbonn

 A new generation of mobile phones that redefines life in every way. Loaded with features, looks, quality,technology, service and more, it is the perfect harmony of style and function.

Discover Karbonn. Live your life.

About Us

Welcome to the Karbonn World n the telecom arena, technology and innovation have created a multitude of opportunities. !oday, as the world opens up to new avenues in communication, the consumer is becomingequally demanding " e#pecting the latest trends, faster. !o ring in new changes designed to truly delight theconsumer, two ndian telecom ma$ors have $oined forces to trigger the revolution " %!L and &aina.

!he %!L 'roup is a multi division telecom group with an annual turnover of (s )*++ crore and over +++employees. -eadquartered in angalore, it is a leading ndian telecom powerhouse with interests that spanacross manufacturing, services and distribution. !he credentials are endless/ leading suppliers of landlinetelephones and electronic e#changes in ndia0 leading supplier of telecom equipment to cellular operators0 build"and"operate state"wide area networks for several state governments0 business relations with reputedinternational and national telecom brands as principal, vendor or business partner0 closely linked with the mobile

phone revolution in the country " promoted &!1, 2erstwhile mobile operator for Karnataka, Andhra 3radesh and3un$ab40 successfully represented reputed mobile phone brands like Alcatel, 5okia, 6amsung and 7irgin in thecountry, either as regional or national distribution partners.

!he &aina 'roup is a reputed distribution house with interests in telecom and consumer durables. -eadquarteredin Delhi, the company has represented, with distinction, prominent brands such as 5okia, 6amsung, 6iemens,3anasonic and 3hilips 2L8D devices4 as regional or national distribution partners. 8urrently the nationaldistribution partners of -!8 and 1otorola 2operator business4, &aina is also the preferred distribution partner of 1icrosoft.%!L and &aina now present Karbonn/ phones that feature the absolute latest trends in mobiletelephony, at incredible prices.

 A perfect match, where the blend of strengths in technology, people, infrastructure and marketing deliver fantasticvalue to the discerning ndian consumer.9#pect more from Karbonn " from high quality products tested in ndiaand abroad to a solid post"sales service network 2apart from the numerous firsts in the industry4. 8omplement

this with a continuously updated product range " and you have a true winner in your hands.

'et the best. 'et Karbonn.

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DISTRIBUTION

Karbonn 1obiles in ndia

!he latest bu:: in town " Karbonn mobiles is the fruition of two ndian telecom ma$ors " %!L

and &aina. !hese together present to you Karbonn mobiles " the ultimate mobile

communications device available to the discerning user today. Karbon 1obiles has on its

portfolio some of the leading designs and technologically advanced phones that match up to

international standards.

!o tell you more about the people behind Karbon mobiles, %!L is a multi"division telecomgroup, which has an annual turnover of (s )*++ crore and over +++ employees.

-eadquartered in angalore, it is a leading ndian telecom powerhouse. esides Karbonn

mobiles, the interests of this group span over many industries such as manufacturing,

services and distribution. t has a varied list of credentials such as being leading suppliers of

landline telephones and e#changes in the country, leading supplier of telecom equipment to

cellular operators and business relations with reputed international as well as national

telecom brands in the country.

!he second group behind Karbon mobiles " &aina is a reputed distribution house that has

interests in telecom along with consumer durables. !his company is headquartered in Delhiand has the distinction of operating along with prominent brands such as 5okia, 6amsung,

6iemens, 3anasonic, and 3hilips. t is the national distribution partner of 1icrosoft along with

-!8 along with 1otorola. !ogether, they have come out with the brilliant and sna::y

Karbonn mobile phones. Karbonn mobile phones feature the latest trends in mobile

telephony and that too at unbelievable prices. Karbon mobiles offer the best value for the

money they charge as they are bundled with the latest technology and the great user friendly

features

Karbonn Mobiles is a Telecommunication firm which was founded in March 2009. It is a

 joint venture Mobile manufacturing company between the Bangalore based United Telelinks

Limited ! group of Telecom Major" #nited Telecoms $imited% and &oida  based Jaina

Marketing & Associates. The company's total investment in Indian consumer mar(et is over

)* million and e+pects to gain ,s. -000 rore revenue in the current fiscal year./- The

company has tied up with leading semiconductor companies worldwide for their handsets and

targets mainly the budget conscious consumers. The company currently has around *00

1ervice centers all over India with around -*0 dedicated e+clusively for arbonn.

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Market Presence

The company has its wide presence all across Indian states. !part from India" the company

handsets are also e+ported to 1outh !sia" !frica and Middle 3ast countries.

Product RangesThe company prominently launches the 4ual 1IM and 4ual 5rocessor based handsets to the

consumer mar(et. It currently produces wide ranges and form factors of 4M!" 61M and

74M!  products catering to all sections of Telecom users. !part from 4ual 61M based

 phones" the company has launched 61M 8 4M! phones as well" thereby merging the two

mobile technologies in a single handset.

Ofcial Sponsorship

The company has made its mar(et presence huge by sponsoring and partnering with some of

the prestigious ric(et game leagues such as Airtel Championship Leagues" Indian Premier

 League matches. The company was associated with the ape obras during the Champions

 League Twenty20 matches held in 20-0. !part from cric(et game" the company has also

recently associated with Indian 3ntertainment industry by being the lead sponsorer and

associate of -th !nnual 1tar 1creen !wards and also Mirchi Music !wards ceremonies.

 

Karbonn Mobiles in India is the result of the merger between the two Indian telecom majors

(nown as #T$ and :aina. arbonn is (nown for introducing new generation handsets that

redefines the life. The cell phones of arbonn are loaded with loo(s" ;uality" features and

technology and prove to be the perfect combination of function and style.

#T$ is the first the first telecom major in arbonn mobiles which is a multi division group

with more than 2000 employees and ,s.-<00 crores of annual turnover. The head;uarters of#T$ is located at Bangalore and along with arbonn mobiles the interest of this company is

spread in various other areas li(es services" manufacturing ad distribution.

!nother partner in arbonn mobiles is :aina which is a reputed and (nown distribution house

that has interest in telecom and consumer durables. The =ead;uarters of :aina is located at

4elhi and the company has been operating with other prominent brands li(e 1amsung"

1iemens" &o(ia and others. The mobiles of arbonn are (nown for their e+cellent features

and impressive designs which are available at unbelievable low prices.

 

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Karbonn Mobiles

Logo

Parent Company Karbonn Mobiles

Category 1obile phone -andsets

Setor  !elecommunication

Tagline! Slogan 6pread a smile

USP 1oderate functions at low price

STP

Segment Low"1edium range asic 3hones market

Target "roup Low income consumers, !ier" cities, 7illages

Positioning

(eplacing the iggies like 5okia, 6amsung from the low end phones market.

 As a second phone

S#OT

Strengt$ ).3rovide simple functions at much lower costs e.g." Loud speakers, wireless

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;1, ultra long lasting battery life

.(egional languages support, ndian calendars, !orch

<.1ost phones are dual 61=!riple 61 phones

>.Due to &ava support a lot of basic applications can be run

#ea%ness

).3oor after"sales support

.1any consumers in this group still trust 5okia

<.uild ?uality is inferior, !acky looks, Low resolution and small screens,

-igher (adiation levels, 8omple#

>.%ser interface for not so tech"savvy consumers , %nreliable

Opportunity

).Low"end phones market has become very competitive

. 8ut"throat competition has made Dual"61 phones being available

<.8an be used as simple second phones

T$reats

).!hreat from low price well known brands

.@ther lower end phones brands

Competition

Competitors

).5okia Low"end Dual 61 phones

.Lava phones

<.6amsung 'uru 6eries

>.1icroma#

.Lemon mobiles

 

In&ia Callingndian firms are muscling into the mobile phone market with a combination of fancy features and super"cheap prices, says

Aarti Dua

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Would you like a mobile phone that acts as a universal remote for yourtelevisionB @r perhaps youCd want one that can detect fake currencyB @r onethat also works on a batteryB

@n the other hand, now that youCve tried a dual 61 mobile 2where you can haveone 61 or phone number for incoming calls and use the other for cheapoutgoing calls4, perhaps youCre ready to try a triple 61 one. @r how about aconvergence mobile"cum"tablet device insteadB

!he ndian mobile handset market is abu:: with these and more innovativeofferings. And ringing in these products are a host of ndian mobile handsetmakers from 1icroma# nformatics itCs now the third largest player in themobile phone market Karbonn and 6pice to Lava, nte# and Een.

!he players have caught the pulse of the ndian mobile user by catering toindigenous needs like long battery li fe. 1oreover, theyCve won over the price"sensitive ndian customer on price too these handsets can costone"tenth the price of multinational brands.

5ot surprisingly, theyCre giving strong competition to the likes of 

5okia, 6amsung and L'. F!o be honest, we didnCt e#pect toachieve this in such short time,G admits 7ikas &ain, businessdirector, 1icroma#.

f you live in a big metro, you probably werenCt aware of brandslike 1icroma# and Karbonn a year ago. ut consider this. n++H"+I, the ndian companies accounted for barely > per cent of the countryCs total handset sales 2by revenue4, according to a7oiceJData survey. ut by ++I")+, their share had $umped to )>per cent.

1oreover, according to telecoms research firm D8 ndia, thenumber of ndian players has grown from five in 1arch ++H to H by December ++I. t helped

that the government banned cheap grey market phones, providing an opportunity to local players.

!he players made their first call in under"served rural and semi"urban markets. And now, theyCrefocusing on urban centres too. !heyCve ratcheted up the volume too by signing celebrity brandambassadors and sponsoring big"ticket events. !hereCs !winkle Khanna endorsing the 6warovski"studded 1icroma# ling and the ndia"6ri Lanka 1icroma# 6eries too. 7irendra 6ehwag and'autam 'ambhir are ambassadors for Karbonn 1obiles, the 3LCs @fficial 3artner 1obile 3honeC. And Amitabh achchan is endorsing Een 1obile.

ut many of the ndian handset makers are still perceived to be only selling cheap 8hinesehandsets under their own brand. And quality is an issue too. ndeed market leader 5okiaCs 7.(amnath, director, operator channel, says/ F!his is a rapid innovation, rapid failure industry.Devices need to be backed by several things like brand, support, reach and services.G

Out o' t$e bo(

t all began with smart features at an affordable price. !ake 1icroma#. !ill ++H,its four partners &ain, (ahul 6harma, 6umeet Arora and (a$esh Agarwal were making fi#ed wireless equipment for 38@s in rural areas. !hey cametogether in )III when &ain, Arora and 6harma $oined Agarwal, who wasdistributing computer hardware. !hey began by designing corporate websites. After the dotcom bust, they first distributed equipment for 5okia and later, madefi#ed wireless equipment.

F!he companyCs ethos has always been in technology. !his helped us when wegot into mobiles,G says &ain. !hat was in ++. !hereCs the tale of how 6harmasaw an Airtel 38@ in West engal being powered by a truck battery.

Fndia is power"deficient and a phone with e#tended battery life was a simplerequirement. ut no one thought of it,G says &ain. !ill 1icroma# launched the M)i

3radeep &ain 2standing4 and 6udhir -asi$a are ringing in high"decibelgrowth at Karbonn 1obiles3i#/ &agan 5egi

Lava nternationalCs 6. 5. (ai iskeen to meet local consumerneeds with products like the new Alpha business phone3i#/ &agan 5egi

Kunal Ahoo$a wants 6pice 1obilesto capture the smartphone market

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with a standby battery time of <+ days for a super"cheap (s ,>I. Ft struck achord from the beginning. 9ven today, we sell over ) lakh units,G says &ain.

!hen, 1icroma# pushed dual 61 phones. @r till last year, ?werty phones werepositioned as business phones. ut 1icroma# realised 616 was the biggestvalue"added service, and launched the ?) with chat. FWe were the first toposition ?werty phones as chat phones,G says &ain. 1ore recently, thereCs theM< universal remote phone, and the '> 'amolution, which doubles as agaming device 2like the Wii4. 6ays &ain/ FWeCve always tried to bring somethinginnovative so we donCt get into the price game.G

6o how about a mobile thatCs also a mosquito repellent or one thatCs a computer mouseB Nes, 1icroma# will launch these products soon it will introduce )models within )H months. And &ain wants to double its current sales of onemillion handsets a month the total market is ) million sets a month by1arch +)).

Roaming out

!he ndian players have also succeeded by wooing distributors with higher 

margins and penetrating rural and semi"urban areas. 3radeep &ain and 6udhir -asi$a, who co"founded Karbonn 1obiles in &une ++I, know this too well. ;or they both own companies that have distributed brands like 5okia and 6amsungover the last ) years.

6ays 3radeep &ain, managing director, Karbonn 1obiles/ Fnternationally, localbrands have done well. !hatCs why we decided to launch our own brand.G

Karbonn also saw that multinationals were offering voice"oriented mobiles insmall towns. FWe decided to offer full multimedia. !he mobile e#perience goesbeyond voice today,G says 6ashin Devsare, 89@, Karbonn 1obiles. 6o itsphones had ;1 and A1 radio and video players. F3eople want feature phonesbut in their price range,G says 3radeep &ain, who e#pects to double sales to one

million handsets a month in +)+")).

KarbonnCs > models are priced from (s ),++ to (s *,+++. ;or instance, its recently launched K, a dual 61?werty multimedia phone with optical trackpad, sells for (s >,>++.

)arly aller 

%nlike Karbonn and 1icroma#, .K. 1odiCs 6pice 1obiles saw the opportunityback in ++. 6ays Kunal Ahoo$a, 89@, 6pice 1obiles/ FWhen 1r 1odi calledme to set up 6pice 1obiles, felt he was being too adventurous in establishingan ndian brand,G recalls Ahoo$a.

ut he persisted. 6pice began with entry"level phones in small towns before

entering the metros. ;rom its first 6++ handset, it customised for localconditions by enhancing the ringtone and speaker volume. FWe also embeddedollywood songs, so we used content as a differentiator then,G says Ahoo$a.

!here have been a slew of mobiles ranging from (s ),++ to (s )H,+++ eversince. 6pice was the first to launch a dual 61 phone in ++. @r take its popular 1">H+, which can detect fake currency.

FWeCve got a strong track record,G says Ahoo$a, whoCs focusing on high"endmobiles. !hereCs the recent 6")++ with its ).13 camera. 8oming up are high"to"entry"level Android phones. F6martphone sales are increasing globally. WeCllsee this happening here too. We want to leverage this,G he says.

*eature 'east

Een 1obileCs Deepesh 'upta hasroped in Amitabh achchan asbrand ambassador 3i#/ &agan 5egi

nte# !echnologiesC (amesh7aswani will continue to woo ruraland semi" urban markets withFtechnology at reasonable pricesG

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ndeed, the ndian handset market is evolving rapidly. 6ays 5aveen 1ishra, lead telecoms analyst, D8 ndia/F!he mobile has morphed to become no less than the 6wiss knife of personal communication devices.G After all,it doubles as a wristwatch, radio and more.

8onsumers are also adopting new features quickly. According to D8 ndia, dual and triple 61 phonesaccounted for . per cent of total handset sales in ++I. !his $umped to <>.** per cent by 1arch +)+. 6imilarly,the share of ?werty handsets has grown from +.> per cent to <.** per cent and touchscreen phones from ).Iper cent to .+< per cent in this period. (ural customers arenCt lagging behind either. &ain says 1icroma# sells *+per cent of its ?werty phones in rural areas.

@r take nte# !echnologies. When it launched its (s <,*+ video chat phone 5">>+, it was targeting and 8 towns. FA villager can now see his son in the city.9ighty per cent of its sales are from these towns,G says (amesh 7aswani,e#ecutive vice"chairman, nte# !echnologies.

!he )>"year"old nte# is a leading ! player and makes 38s and peripherals likespeakers. t got into mobile handsets in ++H. F!he mobile is a convergenceproduct today,G says 7aswani. 6o nte# has leveraged its ! strengths byfocusing on features like high"quality ;1.

FLike in !, weCve offered technology at reasonable prices,G says 7aswani. 6o its5++ ?werty costs $ust (s ,++. 8oming up are Android phones. 7aswaniCslargely focusing on small towns and tehsil s for growth.

Re'res$ appeal

!he players are always innovating. !ake )>"month"old Lava nternationalCs new Alpha. tCs a business phonebut instead of a ?werty keypad, the keys are in alphabetical order. F1ost people in small towns have never useda computer. 6o we re"designed the keypad. Nou have to think like an ndian to succeed,G says co"founder anddirector 6.5. (ai.

 Actually, when 6. 5. (ai quit L' 9lectronics to found Lava along with 7ishal 6ehgal, 6unil halla and -ari @m(ai, they werenCt looking at mobile handsets. !he four became friends at a 5oida club. halla had an inverter

company. 6ehgal was 8@@ of Airtel, and -ari @m (aiCs 3acetel was into telecom equipment. FWe wanted tocreate something of our own,G says (ai.

6elling mobiles in small"town ndia was an obvious opportunity. F@ur vision is towork with technology that empowers people,G says (ai. 3redictably, their firstphone, the KK!)) offered long battery and loud sound. 6ince then, theyCvee#panded to lifestyle phones like the AI. 8oming up are si# new models.

Ri&ing t$e +a,e

1eanwhile, *"year"old Deepesh 'upta, managing director, Een 1obile, is ridingthe momentum too. -is father has a mobile distribution firm, and he too ran amobile accessories firm before founding Een last 6eptember.

'upta is launching two handsets a month today. ;rom his first Een 1)) phone,heCs focused on multimedia because he feels users are Fentertainment hungryG.!ake the recent EH, a (s >,*++ ?werty phone with analog !7. F knew analog!7 would hit the spot because itCs used by the masses,G he says.

!he seven"month"old @live !elecomCs chairman Arun Khanna has biggerambitions. -eCs $ust launched the @live3ad, a <' tablet like the Apple i3ad butwhich is also a smartphone.

F!he @live3ad is a super"smart phone. t has video calling, itCs a !7, '36, e"book reader and more,G says Khanna. !he (s ,+++"(s ,+++ device shouldhit stores this month.

!he @live3ad is a Fsuper"smartphone and moreG says @live!elecomCs Arun Khanna 2centre4

1icroma# has always tried tobring something innovative to thetable, says its co"founder 7ikas&ain

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Khanna believes @live is unlike other handset company. F@live is creating a differentiated position by developingniche devices,G states Khanna, who moved from healthcare to telecoms when he formed a $oint"venture with-aier five years ago.

@liveCs already launched )H handsets though, including the ;rvr@n, which has a AAA"battery slot. Nou can e#pect+ more models this year. F!he future belongs to smartphones and thatCs where weCll be,G says Khanna.

Toug$ alls a$ea&

 All this activity means that the ndian handset market has got crowded, especially at the entry" and mid"level. utndian players still have to fight doubts about their quality and staying power.

 And now that dual 61, ?werty et al have become ubiquitous, what ne#tB !he players are confident thereCsgrowth ahead. 1icroma#Cs &ain believes thereCs more scope for innovation. And nte#Cs 7aswani says/ F!hereCsroom for many brands. ut it will depend on quality, pricing and after"sales.G

1arket leader 5okiaCs moving quickly to defend its turf too. After launching competitive entry"level handsets, itCsbringing other innovations like a icycle 8harger Kit so you can pedal and charge your phone.

!he ndian players are also betting on <' and convergence. 6ome like 1icroma#, Lava and @live are alsoinvesting in software. esides, they are all ramping up distribution and service centres too. 8learly, the marketCsnot going to stop ringing for a long time yet.

Mobile Sales in India – Nokia Market Share Falls, LocalManufacturer Strikes it hot

By sinha on 3, April, 2010 | Channel: mobile

IDC India has published a report on growth of mobile sales in India (for 2009) and here are

some of the relevant data points to track:

The growth has more or less flat [owing to low sales figure in Q1] – in total, 101.54

million units of sales were registered.

Local manufacturers* have grabbed 17.5% market share [from 0.9%, a year back]

Only 5 local manufacturers in 2008 and the number stands at 28 now!

Nokia market share in India fell from 56.2% share in 2008 to 54.1% in 2009.

Samsung Electronics Co. Ltd’s share rose marginally to 9.7% from 9.5%.

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LG’s share dropped from 7.2% to 6.4%,

Of the local manufacturers, Micromax leads the race and holds a market share

stands of 4.8%.

Like any market research, take this with a pinch of salt [for instance, Nokiahas expressed

reservations about the research, since IDC didn’t take into account its production facility in

Chennai, which ships 50% of the manufactured mobile to India].

Nevertheless, this is an interesting result and rise of local companies shows that there is a

value in local IP [eat this: Micromax Q5 phone is just like Blackberry/E71/72 with a far lesser

price which Blackberrys of the world cannot even match].

What’s your take on the rise of Indian local mobile manufacturers?

*Top 5 Local manufacturers – Micromax, Karbonn Mobiles, Spice Mobiles Ltd, Videocon

Industries Ltd and Lava International Ltd

 

(ise of the upwardly mobile entrepreneur 

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t was an appetite for high risk and high rewards that prompted 6udhir -asi$a to forsake a thrivingbusiness distributing mobile handsets to launch his own brand of phones.

!his year, as the three"year"old company notches up turnover of (s ),++ crore, the benefit of listening to the customer is paying off handsomely for a brand that popularised the dual 61 conceptamongst ndian mobilephone users.

2umbleStart

;or -asi$a, this has been a meteoric rise. 6on of a government clerk he left his home in 1eerut,%ttarpradesh, after clearing 8lass )+ e#ams. 1oving to -yderabad, he spent three years in amachine tool company and saved around (s <,+++.

-e used that money to sell !7 accessories such as antennas and trolleys in 8hennai. Ot was adifficult struggle. remember climbing the building rooftops on bare feet to install antennas inscorching heat, washing my face at railway stations and staying in low"cost lodges,O said -asi$a, whobuilt a thriving business that he e#panded across other southern cities.

n )II*, when the pager and mobile phone revolution first started in Karnataka, -asi$a bagged a

lucrative contract to become the telecom hardware distributor for Alcatel"Lucent 6A, ;rancePs largesttelecommunications equipment maker.

6oon he ended up as a distributor for 5okia, the worldPs largest handset"maker. -e remained their distributor till ++<.

 As more global firms started to tap on ndiaPs booming telecom market, -asi$a got another opportunityfrom 6amsung 9lectronics 8o, the worldPs biggest television maker to become their distributor for entire 6outh ndia. !he risk paid off for him, when 6amsung made him distributor for the entire countrywithin si# months.

Karbonn may raise $50m rom Ps

 TNN Jan 6, 2011, 07.39am IST

M#MB!I>B!&6!$?,3@ Bangalore basedAmobile handset brand arbonn Mobiles is

understood to have engaged in preliminary tal(s with private e;uity players to raise funds to

the tune of )*0 million ,s 20 crore%. 1ources close to the development" who did not want to

 be named" said the mobile handset seller has held discussions with at least two private e;uity

firmsC!ccel 5artners and Mount ellet apitalCvaluing itself at around )*00 million ,s

2"00 crore%.

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7hen contacted by T?I" 1udhir =asija" M4" #nited Tele$in(s" who jointly owns arbonn

Mobiles along with the 4elhiAbased :aina 6roup" said" D! lot of private e;uity firms are

approaching us but we are not immediately interested in raising money. Maybe when we

e+pand our mobile phone factory in Bangalore further and get good valuations " we will

consider it.D

arbonn is e+pected to close this financial year with revenues of around ,s -"E00 crore"

=asija said. !ccording to mar(et research firm I4" arbonn Mobiles had a mar(et share of

2.-FG in the :ulyA1eptember ;uarter.

Currently, Karbonn Mobiles is in te !ro"ess o# settin$ u! a an%set

manu#a"turin$ #a"ility in &an$alore 'it a "a!a"ity o# (00,000 units. It is

e)!e"te% to be o!erational by *!ril tis year. *s o# no', all o# Karbonn+s

an%sets, lie #or most %omesti" !layers, are im!orte% lar$ely #rom Cina an%

 Tai'an 'ile te %esi$nin$ is %one in In%ia. -ast year, Mi"roma), te bi$$est%omesti" an%set bran% 'it a 7.1 sare as !er I/C %ata, a% le% a %ra#t

!ros!e"tus 'it Sebi to raise #un%s o# aroun% 10 million 4s 690 "rore5 ia I8

by early 2011, aluin$ it oer 1 billion

Karbonn 1obiles 5ews

ndian handset makers eye new shoresAfter taking wallet share away from global mobile giants such as Nokia, Samsung, LG,

Sony Ericsson and others, Indian handset manufacturers are now eyeing foreign

markets. Karbonn obiles, Inte!, La"a, icroma! and a!! obile are among the

brands that ha"e entered markets in #angladesh, Ne$al, Sri Lanka, %est Asia and Africa.

Karbonn, the &oint "enture between the 'elhi(based )aina Grou$ and the #angalore(

based 

5ercept 5rofile is on a winning spree this May. It has added two more prestigious accounts inits (itty namely arbonn Mobiles a :H between :aina 6roup and #T$ Technologies% alongwith the corporate mandate of :aina 6roup and the real estate major Mahagun India.

!fter showcasing its e+cellence and commitment in providing outstanding services to other 

mobile brands in the past" ma(ing arbonn mobiles the ne+t big thing is the motto of 5ercept

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5rofile. 5ercept 5rofile plans to help arbonn mobiles establish a strong brand identity and promote the :aina 6roup at every decibel level.

Mahagun India is an organiation of ealous engineers and space planers" rich in e+perienceand high on commitment" which has helped sustain professional e+cellence for more than

four decades. 5ercept 5rofile is committed to sustain the image of Mahagun as the real estatemajor which is (nown to set e+amples in personal J professional conduct all while delivering

 products and services that e+ceed customerKs e+pectations.

?n bagging the 5, mandates for two more prestigious accounts" ,ahat Beri" ??" 5ercept5rofile" said" LItKs a pleasure to be associated with arbonn Mobiles and Mahagun India .7ith our utmost dedication and research based services we plan to ma(e these brands the tal( of the town. 7e intend to provide strategic solutions to our new clients along with <0Adegreecommunication across spectrum to help it reach the pinnacle.

?n being associated with 5ercept 5rofile" 5radeep :ain" M4" arbonn Mobiles" said" ItKs a

 pleasure to be associated with 5ercept 5rofile considering the milestones they have achievedin the past. They have demonstrated deep understanding of consumer insights and their clientre;uirements leading the path towards symbiotic growth.

4hiraj :ain" 4irector" Mahagun India" adds L7e are e+tremely happy to be associated with5ercept 5rofile. 5ercept 5rofile has played an e+cellent and dynamic role in understandingand building up of various real estate brands in the past.

Indian mobile brands eye overseas market

Added On:7/8/2011 4:22:00 PM

After grabbing te !onsiderable !"nk of market sare from global mobile

makers like #okia$ %ams"ng and %ony &ri!sson$ Indian andset makers are

no' fo!"sing on foreign sores to e()and teir rea!*

According to the latest $iece of information, many Indian brands including Karbonn

mobiles, icroma!, Inte! etc are fast $enetrating into the markets in #angladesh, Sri

Lanka, %est Asia and Ne$al.

+arbonn 'as te first Indian mobile brand tat e()lored te overseas

aven"es* ,e !om)any is a -oint vent"re bet'een te .elibased aina ro")

and te angalorebased 3, ro")* It )"t de!ent investment in its branding

strategy to ta) tese regions*

Insiders ha"e re"ealed that Karbonn is the most sought after brand in Ne$al ne!t to

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Samsung. Now, it*s eying the African continent. In India, it claims to sell +,(

-, handsets a year.

Inte( too as )lans to !a)t"re signifi!ant market sare in Afri!an market after

a s"!!essf"l attem)t in %ri anka$ anglades and #e)al* In fa!t$ to boost its

market sare$ te !om)any is fo!"sing on te -oint marketing strategies*

a!! obile is gradually gaining its gri$ in 'ubai and #angladesh.

According to a recent sur"ey, Indian mobile handset market has climbed / $er cent to

reach 0s 11,/-/ crore in 2/(//.

Su%ir asi:a;Te <!'ar%ly Mobile =ntre!reneur

:une 2<" 20-- by (eerthi(asingaravel - omment 

1udhir =asija is the chairman of the ,s -200 crore

homegrown handset ma(er arbonn Mobiles.=ere is a lin( to the companyKs

website@http@>>www.(arbonnmobiles.com>.

=is story will tell you how a person with few means can get into wholesaling and then into

manufacturing.1o for all wouldA be industrialists here is his story@

** year old 1udhir =asija" is the son of a government cler(. =e left his home in Meerut" #ttar 

5radesh" after clearing his lass -0 e+ams. =e then moved to =yderabad where he spent

three years in a machine tools company and saved around ,s "000. =e used this money to

set up a business selling TH accessories such as antennas and trolleys in hennai.

It was a difficult struggle. =e would climb to the rooftops of buildings bare footed in the

scorching heat to install antennas. =e used to wash at railway stations and stay in lowAcost

lodges. =owever he persisted and managed to built a thriving business that he e+panded

across other southern cities.

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In -99<" when the pager and mobile phone revolution first started in arnata(a" =asija

 bagged a lucrative contract to become the telecom hardware distributor for !lcatelA$ucent 1!

" NranceKs largest telecommunications e;uipment ma(er. 1oon he ended up as a distributor for 

 &o(ia" the worldKs largest handsetAma(er. =e remained their distributor till 200. !s more

global firms started to tap IndiaKs booming telecom mar(et" =asija got another opportunityfrom 1amsung 3lectronics o " the worldKs biggest television ma(er to become their

distributor for entire 1outh India.7ithin < months 1amsung made him distributor for the

entire country.

Then years bac( when many Indian companies started to ma(e their own handsets to tap the

countryKs booming mobile handset mar(et" =asija too jumped in. =e gave up 1amsung in

2009 to start his own mobile phone brand arbonn. !s he puts it"I thought of building my

own home" rather than living in a rented house. I had enough e+perience to ta(e the ris( and

my children had also grown up.=asija founded arbonn as a joint venture between his

BangaloreAbased distributing firm #nited Telelin(s and 4elhiAbased :aina group run by hislongAtime friend 5radeep :ain" who was also a distributor of mobile phones.

Nrom its 2009 beginnings in an old office bloc( in Bangalore with =asijaKs savings and a -00

crore capital from I4BI ban(" arbonn now has a mar(et share of F.*G in India. The mobile

handset industry in the country was valued at ,s "200 crore in &ovember 20-0.3+cluding

the grey mar(et"-20 million handsets were sold in India in 20-0. =asija now sells over si+

la(h phones in a month.This is how =asija e+plains his success@I understood the psyche of

Indian population such as value for money and attraction towards innovation. arbonn made

its debut with phones" which could hold two 1IM cards that allowed the use of two serviceswithout the need to carry two phones at the same time.They were also designed to have a

longer battery life" a real draw in areas with irregular power supply. This innovation and low

 pricing clic(ed for arbonn. !fter sales service and visibility even in rural areas helped

arbonn crac( not only the the urban mar(et but also penetrate the rural mar(ets" which were

untapped.

IndiaKs mobile phone mar(et e+pected to grow by nearly a fifth over the ne+t five years.

arbonn hopes to ride this wave of consumer demand.=owever there are challenges to be

faced.arbonn is not the only homeAgrown mobile phone ma(er.There are others li(e

Microma+ giving it competition.In fact the very success story of arbonn attracts newentrepreneurs to the mar(et.

!lso as arbonn e+pands any flaw in the ;uality of service" distribution channel and postA

sales service will mean a drop in growth.These days it doesnKt matter if the brand is foreign

or Indian" customers are now agnostic to brands .onsider the fate of &o(ia" which once held

a 2G share of the Indian mobile handset mar(etO

Moreover technology evolves fast.It is now a challenge to stay afloat in a mar(et where

newer communication devices pop up with metronomic regularity. To deal with the challenge

=asija is in finalAstage tal(s to buy a 1outh orean cellphone design house in an allAcash deal

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of about )F0 million. The deal will be financed with a portion of the )2*0 million that

arbonn e+pects to garner from private e;uity firms . The -*0Amember the orean designA

house will closely wor( with arbonnKs team of software developers in Bangalore. =andsets

designed by the orean firm will be tested at arbonnKs Bangalore software development

facility before being shipped overseas. arbonn plans on targeting not just the Indian mar(etswith these phones but also other emerging mar(ets in !frica and $atin !merica.!lso later in

the year the company plans on releasing a line of lowAcost tablets to compete with !ppleKs

iconic i5ad and 1amsungKs 6ala+y Tab but priced at half to oneAfourth of what the global

majors sell at.7ith the launch of the new line of tablets the company will be competing on

full terms with the multinational majors. ! startAup challenging major manufacturers was not

 possible -0A-* years ago but now entrepreneurs with access to technology need to only

understand customer need" manage the supply chain" identify good vendors and maintain

;uality to successfully do so.!nd entrepreneurs li(e 1udhir =asija show us how.

 

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!okia"

0#

TABL) O* CONT)NTS

9M98%!79 6%11A(N

1 INTRODUCTION

131 8@13A5N -6!@(N

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13/ 5@KAC6 8-A5'9 5 ;@8%6 9!W995 )IHH A5D +++

134 396! A5ALN66

2  RESEARCH ANALYSIS

/31 6W@! A5ALN66

/3/ 957(@5195! 3@L8N A5D !98-5@L@'N D979L@3195! 5 !-9

;%!%(9

3 CONCLUSION

4 RECOMMENDATION

5 REFERENCES 

531 @@K

53/ 39(@D8AL

534 W96!9

6 APPENDICES 

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)(euti,e Summary

!his report analyses the impact of e#ternal an internal influences on the business

strategies of 5okia 8orporation, evaluats the factors, modifers of 5okiaCs

advancement, and also considers the environment policies, and technology

development in the future.

Analy.ing urrent business situation s$o+s t$at No%ia nee&s to6

n Differentiate its products capability between old and new category.

n 9nhance its products with computer ! compatible, focusing on new technology

users.

n 1aintain its price reasonably.

n ;ollow, practice and promote its environment policies.

!he purpose of this report is to evaluate how successfully does 5okia advance its

products. Due to the modern trends of social development, whether 5okiaCs

environment policy is accurately operated or not will be related to improve its

reputation. n addition, the grow of mobile terminals leads 5okia to modify its

changes, therefore, 5okia has to develop new technology to approach to a new

market, which combine with 38 market not only to occupy the position in mobile

phone market. 1oreover, to connect 38 and mobile phone is a tendency in mobile

phone market, even though to combine these two products together. ecause of this

trend, 5okia creates new products to match with the market.

!he result of the report finds that 5okia does not only want to occupy the position inmobile phone market, but also to base on its technology development to approach to

the 38 market. n addition, 5okia should not only develop new technology, but also

has other responsibilities for human, such as to reduce pollution and waste, which

are produced by the process of production.

) ntroduction

n present years, the mobile nternet has attracted numerous media attention. Weknow need to consider why it is important to creative new products of mobile market,

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what does consumers need, and what kinds of social activities change affected

5okia change its main starching.

n this report, it is important to find some information from 5okiaCs background and to

analysis 5okiaCs further decisions in the future. ;ocus on 5okiaCs strength,

weakness, opportunity, threat, environmental policies and technologies development,

to know more about 5okiaCs vision and action in the future.

131 Company 2istory

 At beginning, 5okia was a manufacturer of paper in )H*. t had a dramatic changes

in last centary. 25okia, ++4 After World War , the require of industrial products

were increased substantially.2Liu, ++)4 5okia had change its function to an

industrial enterprise and produce industrial products, such as chemicals and rubbers.

%ntile )I*+s, 5okia had set electronic department, and focused on develop

transmission systems, this was the factor that 5okia became a famous company in

the world.

13/ No%ia7s $ange in 'ous bet+een 1899 an& /000

usiness 2)IHH4 Q @fsales

6urvived

usiness 2+++4

;loorings )Q 5o !ransmission systems

8hemicals Q 5o ;i#ed networks

1achinery >Q 5o Access networks

9lectrical wholesale >Q 5o Wireless=mobile data

1obile telephones Q Nes !etra networks and

terminals

!elecommunications Q Nes '61 networks

(ubber *Q 5o 6mart traffic products

nformation systems <Q 5o 1ultimedia

8ables IQ 5o nternet

3aper )+Q 5o Digital e#changes

8onsumer <)Q 5o 1obile phones ase

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usiness 2)IHH4Q @f

sales

6urvive

d

usiness 2+++4

electronics stations

6ource/ 1erriden, !. 2++)4, usiness the 5okia Way, overview, pp Miii

134 Ba%groun& :P)ST Analysis;

n the case of 5okia, it can be classified as international organi:ation. t basic for

global brand, which is required to focus on macro environmental factors, such as

5okia. 1acro environmental factors comprise 3olitical, 9conomics, 6ociety, and

!echnology, vi:, 396! Analysis. t is necessary force that 5okia has to concern and

know what is happening in the other countries at the moment. ecause there aredifferent culture and different e#ternal factors between different countries, 5okia has

to ad$ust its strategic plan in order to develop international market.

13431 Politial

t is important of a company to acquire resources from government, such as

economic policy, and science and technology policy. !he success of 5okia has

obtaine the resources from ;innish policies which assist 5okia to advance its

products. As Eheng 2++)4 has observed/

The Finnish policies are the most important factors of Nokia. To operate

efficiently, a modern knowledge and technology!ased economy that is highly 

speciali"ed, internationali"ed and #ndergoing rapid str#ct#ral change re$#ires

acti%e s#pport from the p#!lic sector. &n its widest sense ind#strial policy and

science and technology '()T* policy comprise all those meas#res !y which

the p#!lic sector shapes the operating en%ironment for !#siness and th#s

fosters p#!lic welfare. +oth policies #rs#ed !y Finnish go%ernment and

arliament are cr#cial for the de%elopment !othe of the Finnish -conomy and

of national information society.

Finnish go%ernment !est facilitate the efficient f#nctioning of the economy !y

directing its reso#rces to the red#ction of market fail#res. The state m#st also

 p#rs#re an ind#strial and economic policy that pro%ides a sta!le

macroeconomic en%ironment for enterprises. eneral macroeconomicsta!ility, low interest rates, sta!le c#rrency conditions and the international

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competiti%eness of the ta/ system form the fo#ndation for the growth of

!#siness an impro%ement in employment. 

 As the result of this, not only ;innish 'overnment but also international companies,

such as 5okia, have play very important roles to develop their information society

and national technology strength.

1343/ )onomi

 According to the fact that (ussian ;ederation was collapsed in early )II+s and it

assaulted with ;innish economics 2@98D, )II*4. 5okia also face with the problem,

and changed its functions from single market and overall products to global market

and focusing mobile phone market.

13434 Soiety an& Te$nology

n the )IH+s, people trend to microcomputers and 5okia try to match the tendency to

produce its main products, such as computers, monitors and !7 sets.21erriden,

++)4 According to the changes in )II+s, 5okia also changs its functions to mobile

phone market. 5owadays, the global market trends to connect 38 and mobile

phone, even though to combine these two products together.

@n the other hand, one important future challenge of 5okia is to estblished its policy

to follow up the environmental policy and science and technology policy of the

;innish 'overnment. As Eheng 2++)4 has report/

(#!staina!le de%elopment and en%ironmental protection ha%e %ario#s effects

on the operation of the inno%ation system. &nno%ation also creates new

opport#nities for promoting s#staaina!le de%elopment. The markets for

en%ironmental prod#cts are e/pected to grow rapidly in the near f#t#re. The

Finnish go%ernment offers goods facilities for taking this opport#nity. National 

and -#ropean reforms arising from en%ironmental o!0ecti%es infl#ence the

 pere$#isites from inno%ation. Nokia m#st !e #sed to find sol#tion which help

to implement en%ironmental o!0ecti%es as well as the o!0ecti%es of inno%ation

 policy in a !alanced way.'(cience and Technology policy co#ncil of Finland,

16*

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!o sum up, the main reason of 5okia has success to advance its products are the

policies and technology development of ;innish 'overnment. t can not be separate

between 5okiaCs successful of advance its product and ;innish 'overnmentCs

policies, both of 5okia and ;innish 'overnment are the winner in the international

market. 5okia has obtain the success of mobile phone market, and ;innish

'overnment has establish its position of technology development.

(esearch analysis

/31 S#OT Analysis

6trength and weakness analysis can be defined as internal factor in order to show

how well they are performing inside the company at a moment. n case of 5okia,there is much strength where it was success in its company, whereas weakness

point has only one where it was inevitable for high price" high quality. 8learly, the

business does not have to correct all its weaknesses, however it should retain its

strength as long as they can. n the same way, they do have to research and develop

their company continuously in order to achieve the goal.

n contrast, the opportunity can be classified because of their attractiveness. !he key

success requirement for operating in the target market is basically depended on the

e#ternal factor 2opportunity4. n case of 5okia, it has numerous opportunities to be

able to enlarge their market share. 8onversely, 5okia still have threat, which mean a

challenge posed by an unfavorable trend or development that may lead into the

absence of defensive marketing action, to diminish in sales and gross profit.

8onsequently, 5okia have to create more strength and opportunity, then it needs to

correct its weakness and threat as well.

/3131 Strengt$

n "lobal mar%eting :pro&ut;

5okia is the global product so it is undoubted true that its products should be at least

passed worldwide qualification, vi:, 6@. !his is the reason of why 5okia can be

entrust around the whole world.

n 2ig$ pro&ut <uality

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5okia concerns about product quality, which is the most important factor to satisfy

customersC needs. 5okia adds more values by superior quality or differentiated

features to the market. n the meantime, 5okia still produces the products with high

quality and continuously improve to the particular market.

n *as$ionable pro&ut :ser,e ne+ tren& ;

F!he rise in number of users by ++ million in a little over three years will be driven

by a huge rise in the number of young style Rconscious usersG 25okia, ++4. !hat is

the reason why they have to serve for young people who use their mobile for te#t

messaging rather than phone call.

n #i&e range o' pro&ut

ased on the contemporary data 2see appendices4,, it can be determined that 5okia

has the highest number of product line compared to its competitors 2more than )+

models4 accordingly0 it covered every class of people from 2low to high class4.

8omparing data with 9ricsson, 1otorola, 6ony, 6amsung, siemens and other

companies. 2see appendices4, it illustrates that other brands have narrow shape of

product lines 2not more than models per brands4.

n Pro&ut +arrantee +orl&+i&e

5o matter where 5okiaCs customers are, if they got a problem from 5okiaCs mobile

phone. @f course, they can use 5okia service worldwide wherever 5okia centers

are. !hese can ensure customers who worried about service system.

/313/ #ea%ness

n 2ig$ prie

 After compared the price between 5okia and others, it can be established that 5okia

has highest price in every type of its products. n this report it can be conclude that

5okia still have a weak point as higher price than the competitors. 26ee appendices4

/3134 Opportunity

n Pro&ut laun$ ontinuously

n this report it has determined that 5okia uses !otal ?uality 1anagement 2!?14which mentions more about training worker program, and makes the higher product

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quality. All employees are well"trained and motivated consecutively afterward

production processes also developed as well. n addition, as 1erriden 2++)4 claims

that 5okia established (esearch and Development department 2(JD4 where

develops its product line into modern modification as well quality as the e#isting

products.

n Users A,ailability

5owadays, the business has steadily recovered during this period so that there are

so many retail stores where it grew up continuously in London. 9specially mobile

phone retail stores, such as, the link, 3hone>% and 8arphonewarehouse, which is

spread around London in every street. And, of course, every stores have not missed

the opportunity to choose 5okia as their product line. 8onsequently, all the

customers can be guaranteed that any damaged or loss of 1obile phone will be

service through those retail shops. Likewise, in opportunity aspect, 5okia has an

opportunity to convince the prospects to buy 5okia in those plenty of stores around

the town. -owever the key to success of 5okia will be services that are relevant with

fle#ible changing capabilities.25okia, ++4

n Neessary Pro&ut *or People No+

n recent years, businesses are involving among the downturn session, then every

people are more concerned about business. 9specially, time is specific in rush

hours. As a result of this, mobile phone has become a popular device for everybody

in the world now, especially for businessmen who really need everything in advance

during specific time because time is money for them. 8ertainly, mobile phone has

already become a necessary device for every ultimate user nowadays. And both

5okia and 9ricsson have forecasted that number of global mobile phone subscribers

would increase from the current <++ million to a billion by ++<.21erriden, ++)4

n Ne+ So't+are Mar%et

(eferring to the amount of data traffic in mobile networks is growing at a tremendous

rate. 3eople around the world are using new mobile services, which is directly

relevant to personal needs. Definitely, it can access anytime, anywhere and, of

course, the innovative are fully provided to customerCs 5okia. And nowadays 5okiahas already added value through 116 for 1essaging and 9"mail, &ava for download

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any applications and -!1L especially for content search. 6o it may attract those

businessmen and teenagers who are interested in the new software market.25okia,

++4

n =oint >enture In Te$nology

t is be known that, 5okia has already $oint with -ewlett 3ackard 2-34 8ompany0 it

has a well reputation about computer programs for many years. As a result of this,

5okia has a considerable opportunity for enlarge their market si:e into 38 user who

prefers mobile phone compatible with 38 device as well.21erriden, ++)4

/313? T$reats

n Obsolete about PC tools i' ompare +it$ ne+ omers +$o $a,e more

speiali.e on PC tools

Due to fierce competition in mobile phone amarket nowadays caused new

technology compatible with 38 computer such as, 6ony9ricsson which speciali:e on

38 computer now. 6ony applied their computer system into mobile phone as well as

38 computer on hand at the same time. ;urthermore, nowadays people are

interested in advance of computer as similar as mobile phone market.

t is importat that most companines has move on the 38 connected and try to bread

into the 38 market. 3eople want to use mobile anywhere and want to connect

nternet, therefore to own or to corporate with a nternet 5etwork 6ervice company is

the chance to $oin into the new 38 market.

/3/ )n,ironment Poliy an& Te$nology De,elopment in T$e *uture

/3/31 )n,ironment poliy

5okiaCs slogan is F!echnology is connecting with peopleG, which is e#plained that

5okia respecte humenCs needs. ecause of this reason, 5okia is dedicating to follow

environment policy, including environmental design, supply for network

management, systems of environmental management, and recycle practices. !his

has became an important part of 5okiaCs corporate culture. ndeed, 5okia had

guarantee to improve in environmental issues and had been published in )II>.

!herefore, 5okia has four dimensions of environment policy.25okia, ++4

n )n,ironmental Design

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Design for 9nvironment means to consider the environmental system into the

development of all products, processes and services. t involves design processes

that minimi:e material and consume with energy while ma#imi:ing the prospective

for reuse and recycling.

n Supply 'or Net+or% Management

5okia set of environmental requirements for its suppliers strictly. !he process for a

5okia supplier included environmental assessment.

n Systems o' )n,ironmental Management

With 6@ )>++) and certified environmental management system 29164, which is to

reduce energy consumption and improve waste management, 5okia has not only

improved its production processes but also enhanced employee trainings. n

addition, the suppliers of 5okia have been also required to follow the same rules.

ndeed, 5okia has practice the environmental issues and reduced costs.

n Reyle& Praties

5okia claimed that it has operated recycled practices, such as energy returns and

materials back to circulation. According to these environmental policies, it is

debatable whether the environment policies of 5okia work. Actually, 5okia has

promote its products but does not promote its environment policies. 5okia has

produce new products to the mobile market, but sometime, these products have

different functions and different components, such as batteries. Although, 5okia

develops recycled batteries, but while customers change different type of mobile

phones, the batteries can be used. 5okia wants to promote new products and the

same systems of componets but the promotion activities do not work to reduce the

wast of natural resources. ndeed, there is a conflict between the environment

policies and promotion activies of 5okia.

/3/3/ Te$nologies De,elopment In T$e *uture

'enerally, 5okia always improve their product line through (esearch and

development process, beside this 5okia also has multimedia compatible

improvement with mobile at the same time, such as, '3(6 and WA3 6ervice. 5okia

has numerous technologies which can satisfied those end"users need, such as,

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luetooth, 6ymbian, 6N581L, 11, Wireless LA5 and &ava. (esearch 2see

appendices4 and development can ensure that it stays ahead of the e#isting

products, which seen to be shortening life cycles of product.21arriden, ++)4 And

5okia employed more than ),+++ people in (JD department over fourteen

countries worldwide. 1oreover, 5okia do not only mention on product. 5okia also

provided customers to choose the features and service that they personally want and

need. t means 5okia does not develop only their product line, but they improve their

service process to provide the most appropriate service to those customers

efficiently. 2Resear$ an& De,elopment also inlu&e& in te$nology

&e,elopment; 

< 8onclusion

t may be argued that brand e#tention following the stretching path may be too

absurd. 8rainer 2)II4 said, building business through elasticity may cause risks to

disperse the power of a brand, and to influence consumersC loyalties. -owever,

5okia has been successful at brand stretching from a paper manufacturer to supply

mobile phones and network service.

!his report has argued about the kind of technology consumer need. F-ow to

promote the future of phonesBG28, ++)4 5okia has already $oint with -ewlett

3ackard 2-34 8orporation 8ompany. As a result of this, 5okia has a considerable

opportunity for enlarging its market si:e into 38 users who prefers mobile phone

compatible with 38 devic. n fact, 5okia has established some types of mobile

phones that are similar with handhold 38, like 5okia I)+, or 5okia I))+. !hese

kinds of mobile phone have diversified functions, such as colour screen, connecting

with nternet, and interacting with 38 software. ;or instance, 5okia I)+ and 5okiaI))+ consist of 1icrosoft Word, 1icrosoft 9#cel, and 1icrosoft 3ower 3oint and

other 38 softwares. 25okia, ++4

-owever, 5okia does not promote these kinds of product deeply and widely. t

seems that 5okia can not successfully $oin into the new market. ;or e#ample,

comparing with other brandsC mobile phones, 5okia is more e#pensive than its

competitors. 1oreover, based on the limited technological resources, 5okia can not

improve its technology to attach with new 38 age. ;or e#ample, a comparation

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between 5okia and 6ony in terms of technological development is that 5okia has

less abilities to develop high technologcial mobile phones which combine with 3DA

or computer than 6ony. n addition, 6ony also has combine with 9risson to produce

mobile phones, and to improve its technological development.

;inally, the environment policy is also one of the most important business strategies

for 5okia, but it seems does not be operated well. ;or e#ample, 5okia develops

recycled batteries, but while customers change different type of mobile phones,

sometimes the batteries cannot be used. Although, 5okia is successful in saling new

products, and building consumersC loyties. !here is a conflict between the

environment policies and promotion activies. 5okia, of course, has responsibilities to

change its promotion and development plans.

? Reommen&ation

5okia 8ompany can be classified as market leader hereunder mobile phone market,

and it can be easily observe their wide range of product which may be too often to

change its model within one series e.g., 5okia <)+ until now 5okia <<+. Despite

the rapid change in one series, it still looks quite similar as the old model which has

 $ust launched in the short period before. ecause of this problem, in this report it

recommens 5okia to launch the product timely, and 5okia should have product life"

plan 2specific time table4 in order to inform and ensure the end"users who need to

buy a really new model. 5obody in the real world is willing to buy the product, which

is going to change and obsolete in the ne#t few days. !hese can be helping 5okia in

the aspect of customerCs satisfaction and give the chance to the users to select.

@n the other hand, 5okia has already become a partner of -ewlett 3ackard i.e. -3

where they speciali:e at computer tools, so it was a good chance for 5okia to

compete with the new competitors who speciali:e at computer, such as 6ony,

6amsung and other companies. -owever, 5okia mobile company is too strong for

6ony and other new comers to 8ompete with it. n this report it recommens 5okia to

take this emerge opportunity to come over those competitors, because 5okia J -3

are strong enough to be the market leader as well as it was doing now. Due to this

factor, 5okia has highest price range compares with all brands0 we can $ust

recommend 5okia that if price is floated unreasonably to the end"users, it is not the

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good way for 5okia to achieve a long term goals. (easonable price is the best way

for 5okia to gain both profitable and customerCs satisfaction.

(eferences

531 Boo%s

n 8rainer, 6tuart 2)II4, F!he (eal 3ower of randsG, published by 'reat ritain, pp

)")< 

n 1erriden, !revor 2++)4, Fusiness the 5okia WayG, @ctober, published by

8apstone 3ublishing Limited 

n Eheng, Wen i 2++)4, FA 6trategic Approach of uilding 5ational !echonology

6trength R ;inland as 8ase 6tudyG, <+ &une 

53/ Perio&ial 

n @98D 2@rgani:ation for 9conomic 8o"operation and Development4 2)II*4, F@98D

9conomic 6urvey of ;inland, )II*G, 3aris

n 6cience and !echnology policy council of ;inland 2)II*4, F;inland/ A Knowledge"

based 6ocietyG, 6cience and !echnology policy council of ;inland, -elsinki

534 #ebsite 

n 8 @nline 5ews 2++)4, F3romoting the future of phonesG, < December,

2http/==news.bbc.co.uk=)=hi=sci=tech=)<<H.stm4

n 8orporation 5okia 2++4, F5okia 8onnecting 3eople,G +* Auguest,

http/==www.5okia.com and http/==www.5okiainfo.com 

n Liu, Wei Ni 2++)4, F!he 'lobal 9nterprise of ;innish/ 5okiaG * &une

2http/==home.kimo.com.tw=liutaho=A>.htm4

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* Appendices

n #AP6 Wireless Application 3rotocol, which estimated to grow to over ++ million

users worldwide.

n "PRS6 'eneral 3acket (adio 6ervice can connect directly to data network $ust

turn on, tune in, and download whenever users like.

n MMS6 1ultimedia messaging service is very similar to 6hort 1essage 6ervice

26164, or te#t messaging. t provides automatic, immediate delivery of personal

multimedia messages from phone to phone or from phone to e"mail.

n Blue Toot$6 luetooth is a global factor standard for wireless connectivity. ased

on a low"cost, short"range radio link, luetooth cuts the cords that used to tie up

digital devices.

n Symbian6 !he 6ymbian @6 platform provides a secure, reliable operating system

for mobile information devices. eing specifically designed for mobile devices " with

low power consumption and small memory footprint, 6ymbian will provide a stable

platform for the telecommunications industry.

n Mobile Commener6 1obile commerce is creating entirely new opportunities both

for mobile phones and services such as banking, payment, and ticketing. 1obile

commerce means transactions using a wireless device and data connection, which

result in the transfer of value in e#change for information, services, or goods.

n S@NCML6 6ynchroni:ation is intended to be a common synchroni:ation protocol

that will allow devices to reach more types of networked information, create new

types of synchroni:able services for consumers, and e#pand the choice of

interoperable data synchroni:ation products. %ltimately, by defining a common

protocol, 6ync1L leads to an increased choice for consumers and a larger market

potential for vendors.

n M/M6 6tands for/ machine"to"machine, mobile"to"machine and machine"to"mobile.

Wireless technology is already managing data transmission and connection to the

nternet. 6o it makes sense to put it to work in machines. !he 11 business is in a

phase of fast growth and 11 solutions are fast becoming a part of many

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companiesP everyday life. Applications can be found in almost any segment or

environment.

n #ireless Lan6 !he 5okia Wireless LA5 solution provides an e#cellent way to

e#tend the reach of local area networks 2LA5s4. nstead of plugging into a wired LA5

wall outlet, users can quickly connect to the corporate network through usersC 38

and wireless LA5 card for easy access to broadband data rates without wires.

Wireless LA5 access :ones at airports, hotels and other public places also allow

users to connect to their corporate network via the nternet, while the full range of

security features offer users reliable access to network resources.

n =A>A6 &avaS technology consists of both a programming language and a

software platform. !he &avaS platform can run on top of several operating

systems.5okia is using &ava technology to provide an open platform for developers.

 Applications created with standard &avaS Application 3rogramming nterfaces

should run in all compliant devices.

 

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