7/28/2019 KAP Client Pitch

1/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

CLIENT PITCH

PENCILS OF PROMISE

7/28/2019 KAP Client Pitch

2/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

SCHOOL ISNT FOR EVERYONE

7/28/2019 KAP Client Pitch

3/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

4/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

5/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

MANUAL LABOR

7/28/2019 KAP Client Pitch

6/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

CHEAP LABOR

7/28/2019 KAP Client Pitch

7/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

LETS TALK ABOUT

THE CHEAPEST LABOR.

7/28/2019 KAP Client Pitch

8/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

9/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

215 MILLION CHILD LABORERS(International Labour Organization)

7/28/2019 KAP Client Pitch

10/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

115 MILLION IN HAZARDOUSWORK ENVIRONMENTS(International Labour Organization)

7/28/2019 KAP Client Pitch

11/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

12/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

13/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

14/80

7/28/2019 KAP Client Pitch

15/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

UNAWARE OF THEIR BASIC HUMAN RIGHTS

EASY TO COMMAND

7/28/2019 KAP Client Pitch

16/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

UNAWARE OF THEIR BASIC HUMAN RIGHTS

THE CHEAPEST LABOR FORCE

EASY TO COMMAND

7/28/2019 KAP Client Pitch

17/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

18/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

POVERTY IS A CYCLE

7/28/2019 KAP Client Pitch

19/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

DEPRIVING EDUCATIONIS AN INJUSTICE

7/28/2019 KAP Client Pitch

20/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

PEOPLE RESPOND TO INJUSTICE

7/28/2019 KAP Client Pitch

21/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

22/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

23/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

24/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

MILLENNIALS ARE NO DIFFERENT

7/28/2019 KAP Client Pitch

25/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

26/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

27/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

28/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

OUR GOAL : CREATE A MOVEMENT

7/28/2019 KAP Client Pitch

29/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

OUR GOAL : CREATE A MOVEMENTAWARENESS + CONNECTION + EMPOWERMENT

7/28/2019 KAP Client Pitch

30/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

THE COMMON THREAD IN ALL MOVEMENTS...

7/28/2019 KAP Client Pitch

31/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kitti tanaphan

7/28/2019 KAP Client Pitch

32/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

33/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

34/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

OPPOSITION

7/28/2019 KAP Client Pitch

35/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

LETS GIVE EDUCATION A VILLAIN.

7/28/2019 KAP Client Pitch

36/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

STRATEGY : ATTACK EDUCATIONIN ORDER TO PROMOTE EDUCATION

7/28/2019 KAP Client Pitch

37/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

KAPKEEPA

MERICAPROSP

ER

OU

S

7/28/2019 KAP Client Pitch

38/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

PRINT ADS

7/28/2019 KAP Client Pitch

39/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Summer internship for electronic engineering.

Who said school was the only window of opportunity?

Learn more at www.KAP.org

7/28/2019 KAP Client Pitch

40/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Here, everyday is bring your child to work day.

Learn more at www.KAP.org

7/28/2019 KAP Client Pitch

41/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Here, kids go through new designer wear every minute.

Learn more at www.KAP.org

7/28/2019 KAP Client Pitch

42/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

PSAS ONLINE

7/28/2019 KAP Client Pitch

43/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

44/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

45/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

46/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

47/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

48/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

POLITICAL GRASSROOTS

CAMPAIGN

7/28/2019 KAP Client Pitch

49/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

50/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

51/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

52/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

53/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

54/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

WEBSITE

7/28/2019 KAP Client Pitch

55/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

56/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

57/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

58/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

59/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

60/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

61/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

62/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

63/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

64/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

CONNECTION

7/28/2019 KAP Client Pitch

65/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

CONNECTION

AWARENESS

7/28/2019 KAP Client Pitch

66/80

7/28/2019 KAP Client Pitch

67/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

CONNECTION

AWARENESS

DONATIONS

ACTION

7/28/2019 KAP Client Pitch

68/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

69/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

70/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

71/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

7/28/2019 KAP Client Pitch

72/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

HARSH REALITY OF THEIR PAST & PRESENT

IS BROUGHT TO SURFACE.

7/28/2019 KAP Client Pitch

73/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

THE AUDIENCE HAS THE OPPORTUNITY

TO INFLUENCE THE OUTCOME OF THEIR FUTURE

7/28/2019 KAP Client Pitch

74/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

BY ACCEPTING & SPREADING THE MESSAGE,THE FIGHT FOR EDUCATION HAS A VOICE

7/28/2019 KAP Client Pitch

75/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

WE MAKE THE SITUATION HARDER TO IGNORE,AND THE CAUSE MUCH EASIER TO INVEST IN

7/28/2019 KAP Client Pitch

76/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

EDUCATION ISNT A LUXURY.

EDUCATION IS THE TOOL TO SURVIVAL.

7/28/2019 KAP Client Pitch

77/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

A MORE EDUCATED WORLD IS ACTUALLY...

7/28/2019 KAP Client Pitch

78/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

A MORE PRODUCTIVE WORLD.

7/28/2019 KAP Client Pitch

79/80

Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

SCHOOL IS FOR EVERYONE

7/28/2019 KAP Client Pitch

80/80

SOURCES

MAPLECROFT: GLOBAL RISK ANALYTICShttp://maplecroft.com/about/news/child_labour_2012.html

UNICEF: THE STATE OF THE WORLDS CHILDREN 2012

http://www.unicef.org/sowc2012/pdfs/SOWC%202012-Main%20Report_EN_13Mar2012.pdf

INTERNATIONAL LABOR ORGANIZATIONhttp://www.ilo.org/global/lang--en/index.htm