Sarabjeet Kaur (19059)

Client brief

We believe ...Every music buff deserves awesomeness

WHY WE DOING THIS?

People who love music & want to show share it , flaunt itWHO ARE WE

TALKING TO?

Being Cult is no Sin #BeatsArmy

WHAT ARE WE TELLING?

LETS BE

A CULT

HOW ?

HOW ?Sponsoring major DJ events

Co-Sponser in Established DJ Party events in country like Bacardi Night, Sun Burn Festival

Provide DJ’s with Beats By Dre Handgears Outlets for people to experience Beat products Social Media coverage of these events – asking DJ’s to

update , tweet about Beats By Dre Products

HOW ?BEATS Cult Nights

Plan BEATS Cult Nights in major cities Initially admission only through invites, where the guest list

consist of identified music lovers and influencers Catch is – its No sound party, no loud music, each guest is

provided with BEATS headgear connected to their phone in which music playlist is sync and controlled by DJ in-house

Also provide guest with RFID embedded fluorescent colored BEATS wristband , which will tag the guest’s FB id while registration, one will automatically be checked in , can update about their favorite song being played etc all from FB stands in club

Concept of no sound party from Goa Pub Silent Noise & RFID tags from Smirnoff Nightlife Parties

Where ?& when? $$

Where ?& when?

Owned Media– Digital Channels for #BeatsArmy Cult Club. Digital content on Youtube, Fb about events and also club parties #20 lakhs

Earned media – Coverage about event & parties, Party attendees giving the social media coverage, party videos sharing #15 lakhs

Paid Media– Event Sponsorship; Beats’ Cult Night; Digital campaign invitation for events. Banner ads with creaking sound which gets beaten by Beats Headgear #DestroyBadSound #60 Lakhs

BEING cultIS

noSIN#BeatsArmy