Recycling is easy Just a blip away with Junker

Recycling is a problem for citizens

waste disposal is carried out based on different territorial rules

Citizens must:

learn to recycle waste based on local rules and

policies

find the correct waste disposal information

distinguish between different packaging materials

follow various collection dates/calendars

waste disposal modality varies from one manager to another

Recycling is a problem for Municipalities/Hygiene Companies

UE goals 65% di WD by 2012

and 50% recycled by 2020

TODAY less than 20% of the Italian municipalities reaches 65% of WD.

InformationCustomer care

CollaborationMotivation

EmpowermentKnowledge

The same can be said of London, Paris…

CompleteJust what you need to know when you need it

UniqueNo competitors in Italy or

Europe

Solution: we gave them Junker!

Fast & EasyJust a blip away

InteractiveOpen to users’ contributions

The solution: a new and unique service

We ease the citizens-municipality relationship because Junker:

Recognizes more then 1 million products using their unique barcode

Indicates the products' composing materials

Indicates the correct waste bin or recycling modality for each product

Exactly in the place where the citizen is at the moment (geo-location)

And when to dispose (calendar for door to door collection)

There is no App similar to Junker in Europe

Crowdsourcing

Junker is the first crowdsourcing platformready for Smart Cities

The user takes a photo via the app + can write a

description

The help-desk answers in a few minutes

and adds the product in the database to benefit the next

searches

Junker receives the geolocated photo

What if a product is NOT in Junker’s database?

JUNKER speaks your language!

Junker is extremely helpful for tourists

Junker is fully translated in

english, french, german

to help municipalities with high touristic influx

Unique point for informationBrings together and easies access to all services and information regarding:

Sustainability

Ready for Smart Cities

Green services

Urban hygiene for Smart Cities

Recycling

Business model

Municipalities Large scale retail and Producers

Users

Environmental Hygiene Companies

Free service

Annual fee

- Remarking tool Product end of life cycle and

proximity - Company Environmental Responsibility compliant

Annual fee

Our results

18 months online

A total of 450.000 barcode searches

as much as 6000 barcode searches per day

Strong App retention

220 Municipalities subscribed

Used in Italian Municipalities which total 5 M citizens

1 Million barcodes/products in DB

450.000

60005million

64%

2201million

18 months

60.000 daily active users No cost involved in user acquisition

Without a commercial network!

1 person out of 5 use it in the virtuous Municipalities 1/5

person

Vision

Become the Carbon Print digital label of products

For each product the citizen would see: any environmental certification/label/green footprint correct and localized information on disposal information regarding the product manufacturer special collection places

Partnership: national raw materials consortiums

Won Prices and Received Acknowledgments

Thank you!Q&A