J u n g L e e

8 0 1 4 1 0 2 0 5 8

r a p j a k s @ g m a i l . c o m

2 0 1 3 A p r i l g r a d u a t e c a n d i d a t e a t B Y U I D

P o r t f o l i o o f

Vintage Rider XO Arm Pad Bybell

CONTENTS

rapjaks@gmail.com

Jung Lee

801 410 2058

Vinage Rider

Vinage Rider

2

Nick White is the persona for Wicked Audio’s pursuing brand image

professional amateure, edgy,

hand crafted, and simplelifestyle design, personal,

lives in New York22 years old

college studentfixie bike rider

likes vitage jeansworks at a clothes store

Persona Board

Vinage Rider

3

DRESS TO MATCH HIS FIXIE

customizability

RIDE FIXIE ON THE ROAD

noise canceling

FIX FIXIE, HNADS GET DIRTY

vintage look that is already worn out

non-falling

PRACTICE FIXIE TRICKS

00 03 0306 09 0912 06 12

necessary features for his headphone

Vinage Rider

4

Vinnnnnnnnnnnnnnnnnnnaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaagggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee RRRRRRRRRRRRiiiiiiiidddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeerrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr

noise canceling on and off by rotating cap

bendable metal core insidethe rubber

swim goggle rubberpadding

customizable partsapplying non-slippery swim goggle rubber band

Vinage Rider

5

6

openedclosed

7

openedclosed

8

openedclosed

9

XO Athleticsdessiiiigggggnnnn aaaaaaaappppppppppplliiccaaaatttttiioooonnnnnnnn ooooonnnnn aaaaaaaa nneewww tttttteeeecchhhnnnnoolloogggyyy

APPLICATION

of XO tech.

Medical

Transportation

Sports

Construction

Others

Martial Art

Baseball

Soccer

Football

Lacrosse

Motocross

Others

Neck

Shoulder

Arm

Body

Knee

Collarbone

Others

1.

2.

3.

Major Motocross Arm Injuries

1. Fracture on Upper Arm mostly

by collision with other riders from the side.

2. Hyperextension on Elbow

by straightened arm at collision.

3. Fracture on Fore Arm mostly

by falling on a hard object like a handle bar.

Minor Motocross Injuries

Scratches and Tear.

XO Athletics

High density polyurethane foam

Embedded corrugation

Corrugation transfers energy laterally

XO Technology- Increased shock absorption

2

XO Athletics

3

2222..MMMMMOOOVVAAAABBBIIILLLLIIIITTTTTTTYYHow he looks on the dirt

road determines who he is.

Motocross is his self-

expression of living a dyna-

mic life. Good looking gears

give him confidence in

performing.

His favorite rider Jeremy

McGrathis is sponsored by

Monster and he

likes its color scheme.

1.LOOK

Michael (Age: 23)

Amateur Motocross Rider

Experience of Motocross: 10 years

“What I care about the arm protection is 1.Look 2.Movability 3.Safety”

333.SSSAAAFFEETTTYYHe would sacrifice the safety

of the protection if it hindered

his arms’ movement.

While extreme riding, his

arms swell up and blood

circulation starts to be clog-

ged by tight protection.

But, he cannot loosen it up

if so it will slide down or get

twisted around.

The lighter it is the better.

As long as it prevents major

injuries, he does not mind

little scratches or tear.

Those are symbols of

experiencing tough rides.

4

XO Athletics

XO Athletics

5

XO Athletics

6

1. Reduce weight

by removing unnecessary protection,

Only protect the outside of upper arm and

the bottom of fore arm.2. Better shock absorption

by using XO tech. rubber covered with

hard shell.

4. Hyperextension free

raised edges on the each end

of the elbow pad stop it from hyper-

extended angle of the gear.

3. Better Movability

Neoprene strap keeps the protection

and the arm tied together, and makes

it possible to move flexibly.

5. Better Blood circulation

The embodied rubber air-chambers

have good pressure on the wrists to keep the protection

in place ,while the gutters provide room for blood circulation.

ption

Key features

7

a simple home automation

Bybell

2

?

Ding dongsomeone rings your door bellyou may...

want to ignore it...

not know about it...

peek out the window first...

not able to answer it...

When...

Bybell

3

“with the built-in camera, microphone, and speaker of Bybell, your smart

phone becomes the doorway wherever you are.”

be scared to answer the door

miss any important package

pause the movie for solicitor

You don’t have to

Bybell

4

Bybell

4

Bybell

Initial Wireless Set-up

1. Connect smart phone through USB to the doorbell

2. Run Bybell app to search the house router

(Using smart phone as Bybell’s display screen)

3. Connet to a router by putting the house router’s password.

4. Confirm the wireless connection and start using Bybell

USB

Password

calls all the registered users for the bell,

call log recorded, & video Stream Starts

Internet

R R R

R R R

R R R

button pressed

No

Yes

light stays on

camera on,

mic. on,

indicator light off,

door bell rings, &

sends signal through WiFi

ding doing~

Bybell

5

911

AnswerIgnore

Voice Text

911

SaveEnd call

Voice Text

RRRRRRRRRRRR

SaveEnd call

Sending completed911

SSaveE d llEnd call

Voice Text911Call Text

AnswerIgnore

SaveEnd call

Sending voice massage...

SaveEnd call

S dSendiing t ttext massage...

AnswerIgnore

Call Text911911911911911911119119119119119119119119119191111911911911

Slide

SaveEnd call

V iVoice tTText9119119119191191191191191191191191911191191191191911911

Slide

Voicee Text911911911911911911919191191911911119119119119119119119191

Slide

SaveEnd call

C llCall tTText9119119119119111191191191191191191191191911911911911911911

Slide

AnswerIgnore

expected guest suspicious guest

answer

*A research I found said “over 80% of rubbers go through the front door and most of them ring the doorbell first to make sure

there is nobody at home.” Current doorbell could be a convenient tool for rubbery.

RRRRRRRRRRRR

6

Bybell

7

Bybell

Competitiors’ average marginal cost:

$12.57 + Screen price($33)

Total estimated marginal cost per a bell: $16.58

Camera Module 1.31

Microphone 0.26

Speaker 0.43

LED 0.06

RT3070(WiFi Module) 3.55

Main micro controller (ATSAM3U4EA-AU) 5.8

Plastic 0.0094

Power controling unit 0.87

Estimated labor cost

Usb port

0.28

0.56

high price low price

high automation

low automation

good market spotwith many potential users

current market with high competition

bad market spotwith less potential users

8

Bybell

BYU SIOY 3rd place

Patent pending

rapjaks@gmail.com

Jung Lee

801 410 2058

T h a n k y o u f o r v i e w i n g J u n g L e e ’s p o r t f o l i o