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    Executive Summary

    The project title An analysis on employee motivation and its effect on employee

    productivity has been undertaken in the MCF Mangalore plant for a period of 6 weeks in the

    organization and got an opportunity to study the different functional areas. I also studied the

    various HR strategies and functions of the company.

    As production management has to do mainly with how, when and where products are to

    be made, it is more important in manufacturing firm than in any other business organization.

    The primary objective of production is to ensure quality product and service on a continuing

    basis with least possible cost both for the unit and its customers.

    The finance department concerned with establishing an effective system of finance and

    cost accounting.

    The maintenance department ensures proper inspections, storage and issuing materials like

    Naphtha, Fuel oil and other bulk consumables like bags equipments and spares.

    Managing the man power is the most important in any organisation. It is a challenging

    task because of the dynamic nature of people. No two people are the same in their mental

    ability, personality or knowledge etc hence to manage them is a great task. Human resource

    service at MCF Ltd supports the company to fulfil our commitment to excellence in

    productivity, customer focus and community services. Our primary objective is to foster a

    work environment in the company to achieve the goals of the organization.

    The Company was running under a loss some years ago but due to the invention and

    adoption of new technology, now has a great turnover. It has adopted most of the safety

    measures for the benefits of workers. The total productive management, the 5 S approach and

    TQM have helped the company to revive and grow.

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    Mangalore Chemicals and Fertilizers Limited (MCF), with a turnover of over Rs. 2,520.11

    Crores (FY 2010-2011), is the only manufacturer of chemical fertilizers in the state of Karnataka.

    The factory is strategically located at Panambur, 9 km north of the Mangalore city, on the banks

    of the River Gurpur opposite the New Mangalore Port. The plant is well-connected, both by rail

    and road. The West Coast National Highway (NH-17) from Kochi to Mumbai separates MCF

    from the New Mangalore Port Trust.

    The Company is a part of the UB Group with Group shareholding of 30.44%. Dr. Vijay

    Mallya is the Chairman of the Board of Directors. The operations are managed by a team of

    highly dedicated and experienced professionals.

    The New Mangalore Port is an all weather port capable of handling ships up to 30 feet

    draft. The main raw materials like Naphtha, Fuel oil, Ammonia and Phosphoric acid are obtained

    through the port.

    The company has the capacity to manufacture 2,17,8800 MT ammonia (intermediate

    product), 3, 79,500 MT Urea, 2, 55,500 MT Phosphate Fertilizers (DAP & NP 20:20:00:13), 15,

    330 MT Ammonium Bi-Carbonate (ABC) and 33,000 MT Sulphuric acid (SAP) annually. The

    design and engineering of the Ammonia/Urea Plants were done by Humphreys & Glasgow

    Limited, London, a leading international firm in the fertilizer field and their associates,

    Humphreys and Glasgow Consultants Pvt. Ltd., Bombay. (The firm has now merged with Jacobs

    Engineering, USA). The Phosphate Plant is designed and engineered by Toyo Engineering

    Corporation, Japan. PDIL and Furnace Fabric- these Indian firms were involved in the

    construction of ABC and SAP respectively.

    The construction work started with the first pile driven on October 15, 1972 by the then

    Chief Minister, Shri D. Devaraj Urs. The Ammonia/Urea plants were commissioned in March 15,

    1976.

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    What do you mean by the word problem?A problem is a system at unrest (Russell Ackoff and Emery 1972). A system is

    anything (subject, object, property or event) that is made of two or more parts.

    There are 4 kinds of problems

    1. Simple problem

    2. Complex problem

    3. Unstructured problem

    4. Wicked problem

    Business today is problem resolution management. There are several major problems that

    have to be resolved both at the global and national levels, the industry and corporation level and

    the internal departmental and divisional/functional levels.

    Taxonomies for Classifying Business Management Problems

    Is it a market related?Yes it is an unmet need, want or desire. The motivational techniques currently are

    traditional are outdated. They need to be revised with the help of innovational ideologies. The

    want of deserving something better so as to keep happy the employees in their work life is the

    need of the hour at MCF.

    After all its only through employee motivation that results in his job involvement that

    also results in increased productivity.

    Is it a product- related?Yes definitely it is cost related: high investment is done to design and to implement the

    training program in order to effectively conduct the training.

    Is it a legal problem?Not applicable

    Is it environment- related problem?Not applicable

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    Upstream, Midstream & Downstream Value Chain Innovation

    Upstream value chain relates to ideation, concept development, planning, budgeting and

    the like until the new product is designed and engineered.

    Midstream value chain relates to the proper sizing, shaping, streaming, packing, bundling

    and the like stages until the product / service is market ready.

    Downstream value chain deals with commercialization and relates to pretest marketing ,

    test marketing & accordingly , pricing, promoting , retailing , advertising and launching strategies

    and processes. (Evidence: observational study/questionnaire/data analysis)

    Upstream Business Functional Value Chain Innovation

    Old and new employee motivation and morale boosting strategies and procedures.This is supported by my study and observation on employee motivation at MCF. Motivation is

    that factor that helps boost an employees morale and compels to like his job. An employee if

    satisfied with his job tends to perform better and meet his/her targets as per the organizations

    goals.

    During my 6 weeks observational research at MCF, Panambur the employees have a sense of

    pride, although working in an organization with a traditional working atmosphere with no

    recreational facilities.

    SIP is primarily engaged in problem identification, problem definition, problem formulation,

    problem specification, and secondary data collection to situate the problem, primary data

    collection to throw further light on the problem and its solution alternatives; problem-resolutions

    investigation and alternatives assessment, final problem resolution selection, and final resolution

    consequences assessment.

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    Competitors:

    Zuari Industries Rashtriya Chemical Nagarjuna Fertilizers Chambai Fertlizers

    To what extent are the controllable variables associated with quality?

    The above mentioned controllable variables have a direct relationship on the mind-set of the

    employee which could affect their productivity. Making the necessary changes in the motivational

    factors may result in improved work life quality of both the employee and the organization as a

    whole. The revision and introduction of new innovative motivational techniques will attract the

    employee into his/her job.

    To what extent are the uncontrollable variables associated with employees?

    Motivational factors boost an employees productivity level which helps in achieving the

    organizational goals. The relationship is intense enough that any uncertain change in any of the

    motivational factors will lead to an ill-effect on employees performance at work and will in turn

    affect the organizations productivity.

    Categorize variables into controllable and uncontrollable from the consumers viewpoint

    Controllable variables: Uncontrollable variables

    Traditional motivational techniques Attractive job offers ( Naukri.com,

    Monster.com, Kareer edge.com, Likedin etc)

    Regulation and compliance Employee intrinsic motivation

    Performance Appraisal system Government policies

    Recreational facilities Family

    Promotional Activities

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    Problem specification involves asking the relevant questions to ask about every problem.

    Problem specification investigates who did wrong, what went wrong, how, when, where, how

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    often, with whom, how and why? The more relevant questions you ask the right way with the

    right people, the more complete is problem specification.

    Traditional motivational techniques, Performance appraisal system, Promotional activities& Attractive job offers ( Naukri.com, Monster.com, Kareer edge.com, Likedin etc) and

    Social networking sites (Orkut Facebook, Google+)

    The relationship between these variables is that they are contradicting terminologies.

    Employees are attracted towards new job offers in the business world as the motivational factors

    in their existing company seem to be less attractive. With the introduction of new innovative

    methods in the motivational techniques, Performance appraisal system, Promotional activities

    there will be a reduction in the attrition rate and an increase in the performance of employees.

    Monetary benefits & Inflation and RecessionMost employees feel that monetary benefits are a source of motivation and some even work

    just for the sake of money. Providing these employees with additional monetary benefits in form

    of insurance schemes, incentive plans, hike in salary on a timely basis will help motivate them in

    times against inflation and recession.

    Regulation and compliance & Government policiesThe organizational has certain criterias as per which the employees are provided with

    benefits that motivate them to perform better. The introduction of policies in favor of the

    employee, induce the organizations to make provisions for the employees.

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    TABLE No: 1

    Total Sample Size 60

    STATEMENT SHOWING THE EDUCATIONAL QUALIFICATION

    PUC Graduation Post Graduation Any Other Please Specify(Diploma)

    NIL 28 19 13

    CHART No: 1

    CHART SHOWING THE EDUCATIONAL QUALIFICATION

    INTERPRETATION

    Here among the 60 data samples collected 32% are post graduates, 47% are graduates and 22%

    are diploma holders.

    POST

    GRADUATION

    GRADUATION PUC ANY OTHER

    (DIPLOMA)

    32%

    47%

    0%

    22%

    Educational Qualification

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    TABLE No: 2

    STATEMENT SHOWING THE FUNCTIONAL DEPARTMENTS

    HR Finance Operations Systems Logistics Safety

    15 14 14 1 13 3

    CHART No: 2

    CHART SHOWING THE RESPONDENTS IN THE FUNCTIONAL DEPARTMENTS

    INTERPRETATION

    2% belong to the logistics dept, 5% belong to the safety dept, 25% belong to the HR dept, 23%

    belong to the finance dept, 23% belong to the Operations dept and 22% belong to the Systems

    department.

    HR

    25%

    FINANCE

    23%

    OPERATIONS

    23%

    SYSTEMS

    22%

    LOGISTICS

    2%

    SAFETY

    5%

    Respondents in the Functional Departments

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    TABLE No: 3

    STATEMENT SHOWING THE EMPLOYEE TENURE AT MCF

    1 to 5 years 6 to 10 years 11 to 15 years 16 to 20 years Above 21 years

    5 16 21 13 5

    CHART No: 3

    CHART SHOWING THE EMPLOYEE TENURE AT MCF

    INTERPRETATION

    8% of the 60 employees interviewed have worked between 1-5 years, 27% have worked between

    6-10 years, 35% have worked between 11-35 years, 22% have worked between 16-20 years and

    8% have worked for above 21 years at MCF, Panambur Mangalore

    1 TO 5 YEARS 6 TO 10 YEARS 11 TO 15 YEARS 16 TO 20 YEARS ABOVE 21

    YEARS

    8%

    27%

    35%

    22%

    8%

    EMPLOYEE TENURE AT MCF

    IN PERCENTAGE

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    1. Does the mission or purpose of your company make you feel your job is important?

    INTERPRETATION

    80% employees believe that the mission of MCF suits their job profile, 3% dont believe it to be

    so and 17% believe that it may be linked to their jobs.

    YES NO MAY BE

    80%

    3%

    17%

    IMPORTANCE OF JOB BASED ON

    COMAPNY MISSION OR PROFILE

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    2. Your opinion on the communication system followed in the organization?

    Interpretation:

    27% employees are highly satisfied with the communication system, 35% are satisfied, 20% have

    a neutral approach, 12% are dissatisfied and 6% are highly dissatisfied with the communication

    system at MCF.

    27%

    35%

    20%

    12%6%

    COMMUNICATION SYSTEM IN THE

    ORGANISATIOINHIGHLY SATISFIED SATISFIED NEUTRAL

    DISSATISFIED HIGHLY DISSATISFIED

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    3. Is the management at MCF really motivating the employees

    Interpretation:

    34% employees believe that they highly agree with motivational practices at MCF, 20%

    employees believe that they agree, 43% have a neutral opinion, 25% disagree and 1% highly

    disagree.

    \

    STRONGLY

    AGREE

    AGREE NEUTRAL DISAGREE SRTONGLY

    DISAGREE

    34% 20% 43% 2% 1%

    MOTIVATION PROVIDED TO

    EMPLOYEES

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    4. Which type of incentives motivates you more?

    Interpretation:

    23% employees are motivated by financial incentives, 15% are motivated by non-financial factors

    and 62% are motivated by both the factors.

    FINANCIAL

    INCENTIVES

    NON-FINANCIAL

    INCENTIVES

    BOTH

    23%

    15%

    62%

    MOTIVATIONAL FACTORS

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    5. Rank the following factors which motivates you the most?(Rank 1, 2, 3, 4. respectively)

    Interpretation:

    30% employees say that an increase in salary motivates them better, 35% say that promotion

    motivates them, 10% say that a leave absence motivates them, 10% say motivational skills and

    15% say that recognition in the company motivates them.

    30% 35% 10% 10% 15%

    SALARY

    INCREASE

    PROMOTION LEAVE MOTIVATIONAL

    SKILLS

    RECOGNITION

    RANKING MOTIVATIONAL FACTORS

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    6. How far you are satisfied with the incentives provided by the organization?

    Interpretation:

    20% are highly satisfied with the incentives, 13% are satisfied, 39% have a neutral approach, 15%

    are dissatisfied and 13% are highly dissatisfied.

    20%

    13%

    39%

    15%13%

    SATISFACTION LEVEL WITH REGARDS

    TO INCENTIVESHIGHLY SATISFIED SATISFIED NEUTRAL

    DISSATISFIED HIGHLY DISSATISFIED

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    7. Do you think that the incentives and other benefits will influence your performance?

    Interpretation:

    90% of the employees performance is influenced by the incentives, 7% are not influenced and

    3% have no opinion about it.

    90%

    7%3%0%

    20%

    40%

    60%

    80%

    100%

    INFLUENCE DOES NOT INFLUENCE NO OPINION

    INFLUENCE OF INCENTIVES ON

    PERFORMANCE

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    8. Are you satisfied with the opportunities you have at work to learn and grow?

    Interpretation:

    12% are highly satisfied with the opportunities at MCF, 28% are satisfied with the opportunities,

    40% are neutral, 15% are dissatisfied and 5% are highly dissatisfied.

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    45%

    HIGHLYSATISFIED

    SATISFIED NEUTRAL DISSATISFIED HIGHLYDISSATISFIED

    SATISFACTION WITH OPPORTUNITIES

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    9. Rate the Training and development program given to employees at MCF

    Interpretati

    on:

    35% are

    highly satisfied, 17% are satisfied, 33% are neutral, 10% are dissatisfied and 5% are highly

    dissatisfied about the training and development program at MCF.

    35%

    17%

    33%

    10%

    5%

    TRAINING AND DEVELOPMENT

    PROGRAM

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    10.Does the management involve you in decision making which are connected to yourdepartment?

    Interpretation:

    20% say that are involved in the decision making of the company, 10% are not involved and 70%

    are occasionally involved in the decision making process

    YES NO OCCASIONALY

    20%10%

    70%

    EMPLOYEE INVOLVEMENT IN DECISONMAKING

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    11.Are you satisfied with the recreational facilities provided by the organization?

    Interpretation:

    25% are highly satisfied, 30% are satisfied, 35% have a neutral approach, 6% are dissatisfied and

    4% are highly dissatisfied with the recreational facilities provided by MCF

    25%

    30%

    35%

    6%

    4%

    10%

    SATISFACTION WITH RECEREATIONAL

    FACILITIESHIGHLY SATISFIED SATISFIED NEUTRAL DISSATISFIED HIGHLY DISSATISFIED

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    12.Tick the appropriate boxes:a. Need for a reasonable periodical increase in salary

    Interpretation:

    60% employees strongly agree that they need an increase in salary, 30% agree, 5% are neutral,

    2% disagree and 3% disagree with the fact that they need an increase in salary.

    STRONGLY

    AGREEAGREE

    NEUTRAL

    DISAGREE SRTONGLY

    DISAGREE

    60%

    30%

    5%2%

    3%

    INCREASE IN SALARY

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    b. Job security exists in the company

    Interpretation:

    55% strongly agree, 20% agree, 20% are neutral, 3& disagree and 2% strongly disagree that there

    exists job security at MCF.

    STRONGLYAGREE

    AGREE NEUTRAL DISAGREE SRTONGLYDISAGREE

    55% 20% 20% 3% 2%

    JOB SECURITY

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    c. Good relationship with co-workers

    Interpretation:

    60% strongly agree, 20% agree, 10% are neutral, 6% disagree and 4% strongly disagree that they

    have a good relationship with co workers.

    60%20%

    10%

    6%4%

    GOOD RELATION WITH CO WORKERSSTRONGLY AGREE AGREE NEUTRAL

    DISAGREE SRTONGLY DISAGREE

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    d. Effective performance appraisal system

    Interpretation:

    40% strongly agree, 35% agree, 35% are neutral, 10% disagree and 10% strongly disagree with

    the fact that MCF has an effective performance appraisal system.

    40%35% 35%

    10% 10%

    STRONGLYAGREE

    AGREE NEUTRAL DISAGREE SRTONGLYDISAGREE

    EFFECTIVE PERFORMANCE

    APPRAISAL SYSTEM

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    e. Effective promotional opportunities in the organization

    Interpretation:

    20% strongly agree, 10 agree, 40% are neutral, 20% disagree and 10% strongly disagree with the

    effective promotional activities at MCF.

    STRONGLY

    AGREE

    AGREE NEUTRAL DISAGREE SRTONGLY

    DISAGREE

    20% 10% 40% 20% 10%

    EFFECTIVE PROMOTIONAL

    OPPORTUNITIES

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    f. Good safety measures adopted in the organization

    Interpretation:

    60% strongly agree, 25% agree, 10% are neutral, 3% disagree and 2% strongly disagree that MCF

    has good safety measures at its Mangalore Production Plant.

    STRONGLYAGREE

    AGREE NEUTRAL DISAGREE SRTONGLYDISAGREE

    60% 25% 10% 3% 2%

    GOOD SAFETY MEASURES

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    g. Performance appraisal activities are helpful to get motivated

    Interpretation:

    57% strongly agree, 13% agree, 23% are neutral, 4% disagree and 3% strongly disagree that the

    performance appraisal system at MCF helps getting motivated.

    STRONGLY

    AGREE

    AGREE NEUTRAL DISAGREE SRTONGLY

    DISAGREE

    57% 13% 23% 4% 3%

    PERFORMANCE APPRAISAL HELPS

    MOTIVATION

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    h. Support from the co-worker is helpful to get motivated

    Interpretation:

    30% strongly agree, 23% agree, 37% are neutral, 3% disagree and 7% strongly disagree that there

    exists support from co workers that helps in motivation.

    30%

    23%

    37%

    3%

    7%

    STRONGLYAGREE

    AGREE NEUTRAL DISAGREE SRTONGLYDISAGREE

    SUPPORT FROM CO WORKERS HELPS

    MOTIVATION

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    i. Company recognize and acknowledge your work

    Interpretation:

    20% strongly agree, 30% agree, 35% are neutral, 10% disagree and 5% strongly disagree that the

    company recognizes their work.

    20%

    30%

    35%

    10%

    5%

    15%

    COMPANY RECOGNIZES WORK

    STRONGLY AGREE AGREE NEUTRAL DISAGREE SRTONGLY DISAGREE

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