jonas wilhelmsson business development © telia mobile 1999 euroforum wap conference london,...

Jonas WilhelmssonBusiness Development © Telia Mobile 1999

Euroforum WAP Conference

London, November 99

Jonas Wilhelmsson

Telia Mobile

Strengthening Operator Service Offerings with WAP

Telia Mobile’s perspective


Agenda

• Telia approach to VAS• And then there was WAP...• Going to market


PalmPilot

CEStandard

Laptop/ palmtop

Web and Wireless joined - Mobile Multimedia Mode

Service LAN

GSM/PCS

Internet

DBInformation

Provider

Mailserver

Gateway

Bankingserver

Informationserver

FireWall

Better mouse traps wanted...Better mouse traps wanted...

WAP


Services will become the key focus for the entire communications industry

• Mobility• Broadband• E-commerce• IP telephony• Content• and more

Service

Telia Internet

Mobile

CATV/Digital TV Satellite

BB

Passagen/SOL

Starting from different positions but aiming at the same target


Our strategy is to lead the converged marketplace

• Non-voice and mobile data are key areas - growth• Mobile operator in a strong position to ”win the

converged web war”• Telia should have the

– Best portfolio of WAP services– First– At lowest cost and– Shortest development cycles


WAP in itself is not the answer - But a good enabler for the industry

• WAP will make good services better– Enhanced interactivity and ease of use– Faster and simpler service development

• WAP will not turn crap into gold– Reaching the Internet is not enough

or Buying a WAP Gateway won’t solve everything

• WAP must be a mass market feature– Services are currently not driving the market– 99 pence phones– Prepaid

= Where Are the Products??


www.dof.se/english


Creating the best water hole...

Messaging

Information

PIM

Transactions

Entertainment

Banking

Machines


UM by D.O.F - A World leader!Messaging and Internet based VAS

FAX E-Mail Voice Mail

WWW browserUnified mailboxSelf Customisation

Intelligent notification

FAX E-Mail SMS

Personalisation/Filtering

Conversion


Public Hype of the Year, but it’s not a quick fix

• Content designed for PC access– Netscape or Internet Explorer

• Access from a PDA or handheld is limited

• WAP requires a new format• Different form factors,

different browser languages, H/W limitations, and hard to support secure transactions

Internet

WAP GW

HTML WML

Wireless device access to the web requires a complete re-write Wireless device access to the web requires a complete re-write

SHOP.COM


This is what we wanted!

Any DeviceExisting Internet

Project Panama

Telia and Oraclejoint prototyping

This is what we did


• A wireless portal server to deliver existing Internet content to any wireless deviceINCLUDING TRANSACTIONS AND COMMERCE

• Prototype deployed with Nokia– Starting Aug-98

– Demo at GSM World Congress and CeBit ‘99

– Live wap flight reservation same day as Nokia 7110 released

• Implemented by Telia - Now

• Productised by Oracle

What is it?


A flexible service creation environment...

Other data sources

WML browser

WAP G/W

Nokia G/W

UplanetG/W

VoxML GW

Nokia TTML browser

HDML browser

Any Phone

Any Web Site

Any RDBMS

Project Panama

A powerful extensible portal server and

content transformator for wireless Internet

WTP

SMS

CDPD

Anynetwork


… which means that the Internet Model goes truly wireless. The mobile Portal!

• Any web content by any provider

• Voice controlled• Personalised • Secure transactions

– Banking, Flight reservations….

• PIM services• Location Dependent Services• Intelligent vehicles and other

machinesMyDOF by Telia -The Mobile Portal


MyDOF was launched last ThursdayWorld’s first live wap 1.1 services!

• Aftonbladet

• Allt om Stockholm

• CitiKey

• CNN Interactive

• Svenska CNN

• Föreningssparbanken

• Gula Sidorna

• Info Traffic

• Netbook

• Nordnet

• Nummerguiden: Telia Nummerupplysning

• Passagen

• Posten Paket

• Sandrew/Metronome

• SJ

• SEMA

• Svensk BörsInfo

• TV4.se

• Vägverket

• Yahoo


Info Traffic - A Good Example4.000 bus stops in the pocket

• All tram and bus lines in central Gothenburg• Based on unique, real time, forecast service• Mobile development => Swift!!

– 3 weeks from idea to service– Minimal costs

• End user decides how to use the service– WAP– Pull Question/Answer from any legacy phone– Subscriptions (irregularities, delays)– Individual route profiles over the web

• WIN-WIN


MyDOF lives on the web…


…and in the phone. The personalised portal is easily configurable


What have we learned?

• Think through what services to deploy• WAP - and mobile internet services in general -

CAN MAKE A DIFFERENCE• WAP in its infancy - unstable• Things take more time and effort than planned...


Going forward….

• Gradual roll-out depending on handset availability• Continuously adding services• Enhance Panama• Migration from high end to mass market


Thanks!

[email protected]

jonas wilhelmsson business development © telia mobile 1999 euroforum wap conference london,...

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