connected & autonomous vehicles - avl · jonas wilhelmsson global sales director ... (apple...

Ericsson – Commercial in Confidence | 2016-11-22 |

Jonas WilhelmssonGlobal Sales Director

Connected & Autonomous vehicles

AVL conferenceNovember 2016


3 major revolutions...


...followed by


Digital disruption has already happened

› World’s largest taxi company owns no taxis (UBER)› Largest accommodation provider owns no real estate (AIRBNB)› Largest phone companies own no telco infrastructure (SKYPE, WECHAT)› World’s most valuable retailer has no inventory (ALIBABA)› Most popular media owner creates no content (FACEBOOK)› Fastest growing banks have no actual money (SOCIETYONE)› World’s largest movie house owns no cinemas (NETFLIX)› Largest software vendors don’t write the apps (APPLE & GOOGLE)


EVERY PRODUCT IS A SERVICE WAITING TO HAPPEN .


Connecting a business brings changes to business models


Everything that benefits from a connection will be connected

1900

10

30

50

15 years - 26 billion connected devices

25 years - 5 billion connected people

100 years - 1 billion connected places

20

40

Con

nect

ions

(bill

ion)

Our vision - 50 billion connected devices

2015


Our industries

UTILITIES

SHIPPING

PUBLIC SAFETYMOBILE

FINANCIAL SERVICES

INTELLIGENT TRANSPORT

SYSTEMS

AUTOMOTIVESMART

SUSTAINABLE CITIES


Why Connecting carS?


Ask the taxi driver...


Ask the taxi driver...

Plus one hidden in the door....


Ask the mobile operators...

”62% of net adds are vehicles”


Ask the consumers…

50 % of all drivers surveyed worldwide would switch brands to a comparable brand to get Connected Car services.

72 % of drivers would delay a car purchase by one year to buy a car with connected Car services from their preferred brand.

65 % of drivers surveyed after learning about Connected Car services consider them an important feature in their next car.

United States, Germany, Brazil, Japan and China and the survey was conducted by Ipsos in July/August 2014.


DIGITAL TRANSFORMATIONM2M

E-Call

DEVICE DRIVEN

Telematics 1.0

ECO SYSTEM

BUSINESS DRIVEN

Connected Car

NETWORKED SOCIETY / IOT

INNOVATION DRIVEN

Road Condition Warning Connected Safety

Connected Marketplace

Volvo Cars example


Connecting ecosystemsenabling the connected marketplace

Dealer

Driver & Owner

App developer /Content Provider

Vehicle

Support Center

Automotive EM

Fleet Operator

Repair Shop

MediaAgencies

InsuranceCompanies

Energy / Utilities Companies

CONNECTED VEHICLE CLOUD

› Live with Volvo Cars, since 2013

› Hundreds of thousands cars

› Available in 160 markets

› Recognized with 15 Industry Awards


Connecting ecosystemsbuilding industry solutions


ENABLED BY ONE IOT PLATFORMM2M

E-Call

DEVICE DRIVEN

Telematics 1.0

ECO SYSTEM

BUSINESS DRIVEN

Connected Car

NETWORKED SOCIETY / IOT

INNOVATION DRIVEN

Road Condition Warning Connected Safety

Connected Marketplace

CONNECTIVITY * ENABLEMENT * ANALYTICS MONETIZATION * SECURITY


Autonomous drive


Market trends

DISRUPTIVE MARKET WITH NEW ENTRANTS

MOBILITY & CLOUD ARE CORE ENABLERS

TOWARDS A NEW ERA OF INDIVIDUAL

MOBILITY


Utilization = 2.3%


ECOSYSTEM OPPORTUNITIES

o CUSTOMER RELATIONSHIPo NEW POINT OF SALEOEM

DRIVER & OWNER

o FREE UP TIMEo IMPROVED SAFETY

NETWORK OPERATOR

o REACH NEW MARKETSo NEW REVENUE STREAMS

SOCIETY

o IMPROVED MOBILITY IN SMART CITIESo SAVED LIFESo SUSTAINABILITY

o REACH NEW MARKETSo NEW POINT OF SALENEW ENTRANTS /

DISRUPTORS


IMPROVED LINE OF SIGHTMOBILITY & TRAFFIC MANAGEMENT FOR SMART CITIES

STREAMING DATA PROCESSING & ANALYTICS

CELLULAR IS THE FOUNDATION

ENABLING SELF DRIVING CARS ON CITY STREETS


Time freed up

STAY IN TOUCH GET WORK DONE RELAX AND ENJOY


We take a systematic approach for Transportation transformation

CONNECTED COOPERATING AUTOMATED

Connecting all parts of the transportation

infrastructure

Making sure that all parts work in unison

with each other

Transport infrastructure that automatically adapts to changes


Building the connected traffic cloud to connect transport

Connected traffic cloud

Slippery road

Traffic management

Gathering anonymous data Sharing data where it brings value

Connected infrastructure

Connected consumers and cars


Autonomous Budweisers

https://www.wired.com/2016/10/ubers-self-driving-truck-makes-first-delivery-50000-beers/


AUTOMATION?Its happening now!


Drive Sweden CLOUDsupporting Automation and

Mobility Services

Gothenburg National Stockholm/Kista

Aut FleetManagement

City TrafficManagement


NationalTraffic

Management


MaaSsupport

Analytics

Externalpartners


#KMW16@DriveSweden@Ericssoncities

WELCOME!

connected & autonomous vehicles - avl · jonas wilhelmsson global sales director ... (apple...

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