joining the borg: creating the library cube (287912419)
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Joining the Borg: Creating the Library Cube
Dr. David Evans • Erik Bowe • Dr. Linda Golian-Lui
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Joining the Borg: Creating the Library Cube
Kennesaw tate has atte!"ted to re"li#ated the Library Cube
initiated at the $niversity o% &ollongong 'Co( and Jantti). *he
Library Cube is based on a !ultidi!ensional data warehouse
that +oins library usage data and student de!ogra"hi# data and
students !arks.
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What the Collective is doing
today• Case study of how Kennesaw Statereplicated the Library Cube atUniversity of Wollongong
• Our ongoing eorts at building ourunique data cube
• What software was used to developthe data cube
• Results and coparisons
• !uture eorts
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"oining the #org$Creating the Library
CubeOr How I stopped
worrying and love the
Cube
Soe Coparisons
%he #org
%he Borg is de&nedas the collective
intelligencecoprising allebers lin'edtogether(
%he )ata Cube
%he data cube is a
three diensionalarray of values*coonly used todescribe a tie
series( %he array canbe lin'ed to otherdata arrays(
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Collecting Reliable Data
Di%%i#ult to ,uanti%y how the library adds value to:
tudent rogression ate
tudent etention ate
tudent Graduation ate
Di%%i#ult to #olle#t reliable data
Di%%i#ult to validate the data we did have
Di%%i#ult to de!onstrate the intrinsi# value and the /0 o% the
library
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KSU and S+SU +re,Consolidation
KSU:
• !ounded in -./0
• 1eadcount$ 23*4-0 5as of !all26-07 1 8raduate$ 2*-22
• !%9$ 22*.4-
• Carnegie Classi&cation$ 0, :ear +ublic* ;aster<sColleges and Universities5larger progras7
• 2-$- Student to !aculty Ratio
• Large suburb setting
• 3=> feale to 02> ale
SPSU:
• !ounded in -.0=
• 1eadcount$ /*4=/ 5as of !all26-07 1 8raduate$ =-3
• !%9$ 3*.?3
• Carnegie Classi&cation$ 0,:ear+ublic* ;aster<s Colleges andUniversities 5ediuprogras7
• 2-$- Student to !aculty Ratio• Sall city setting
• 2-> feale to 4.> ale
• S%9; focused
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%he @ew KSU
• 1eadcount$ ??*23? 5as of !all 26-37 1 8raduate$ 2*402
• Coprehensive State University withlight research activity
• ;ulti,capus service environent*including four library facilities
• ApproBiately 36> feale and 36>ale
• "ust over 36> of progras are S%9;focused
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"oining the #org$
Creating the Library CubeOr How I stopped worrying and love the Cube
Soe Coparisons
%he #org
%he )ata Cube
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0nitial Library E%%orts
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Library Data Cube
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A Collective Waiting to be
Assiilated
• 1orace W( Sturgis Library at KSU utiliEes 9FproByfor authenticating and trac'ing access to onlineresourcesGdatabases by @et)
• 9FproBy logs contain &elds quintessential tocreating usage analytics and analyEing the HhiveI
• KSU aintains the log &les for up to ?6 days
• /6> of the students log into 9FproBy eachseester allowing for a variety of potential dataining initiatives 1 %his includes integrating 9FproBy log data using
ultiple data sources
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1ow the #org #uilt the Cube
Step 1: ssi!ilation
• A data art in an Oracle database was builtto aintain the 9FproBy logs over tie
1 %he data art is part of a larger data warehouse• 9FproBy logs are loaded into the art
nightly using SAS )ata ntegration Studio 1 KSU utiliEes the SAS 9nterprise ntelligence
Suite for 1igher 9ducation 1 %his occurs after the 9FproBy daily log roll
1 )ata is appended for perforance reasons
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9FproBy +rocess
,OCLC
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1ow the #org #uilt the Cube
Step ": #stablishing a Collective Conscience
• %he library data art is Joined to other datawarehouse tables with &elds containing student
deographic and progression data 1 KSU uses 9llucian #anner 9R+
1 %he @et) serves as the priary 'ey initially
• SAS OLA+ Cube Studio was used to de&ne
diensions* hierarchies* and easures 1 9Baples include institutional 8+A ranges andgrade distributions
1 %he cube is built at the end of the process
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1ow the #org #uilt the Cube$ Understandingthe Cube
9F+roBy
Logs
Circulation
CardSwipe)ata
#anner
)ata
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1ow the #org #uilt the Cube
Step $: Con%uering the Universe
• %he SAS cube is then surfaced for end,userconsuption in SAS Web Report Studio
1 SAS WRS is a thin client web,based reporting tool 1 %hic' client SAS tools can also use the cube for
statistical analysis
• %rend analysis and assessents fro the
cubes data help support institutional andlibrary eectiveness 1 Use of data visualiEation tools li'e SAS isual
Analytics is possible
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"oining the #org$
Creating the Library CubeOr How I stopped worrying and love the Cube
!indings$Use of 9lectronic Resources and Student +erforance
Wollongong 5UOW7
Kennesaw 5KSU7
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&able "' (ibrary Usage by &er! )P andthe *u!ber o+ Students
#lectronic,esources
#lectronic,esources
University o+ .ollongong Kennesaw State University
/re%uency o+
Usage*o' o+
Students 0 .
/re%uency o+
UsageHeadcoun
t 0 &er! )P
no usage -*464 4(.> 3= -*036 406 0(-> M-(66
-,3 4*?-/ ??(.> /? 2*-/6 -*600 3(.> -(66,-(..
/,-6 0*63= -=(=> // ?*332 -*/3/ .(?> 2(66,2(0.
--,26 0*33/ 2-(-> /. 3*2=3 2*?=? -?(0> 2(36,2(..
2-,06 2*.2? -?(3> 4- --*?/6 0*.00 24(4> ?(66,?(0.
0-,=6 .2? 0(?> 4? -4*?3- 4*64? ?.(/> ?(36,0(66
=-,-/6 -22 6(/> 40
-/-,?26 4 6(6> 44
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"oining the #org$
Creating the Library CubeOr How I stopped worrying and love the Cube
!indings
UOW
KSU
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esistan#e is %utile: 4urther 5ssi!ilation
5t $/& 6alue ro"osition
engage!ent7 a##ess7 dis#overy7 and #olle#tion develo"!ent
5t K$ 6alue ro"osition
servi#es7 %a#ilities7 organi8ation7 and #olle#tions
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esistan#e is %utile: 4urther 5ssi!ilation
4irst 9ear e("erien#e
rogression o% students
etention o% students
Graduation rates
&ithin degree "rogra!s usage
Between #olleges
Gender7 age7 and ra#e di%%eren#es
0nternational students
Low"oor usage
rogression %ro!
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Further reading while waiting to be assimilated
• Return on Investment: Libraries and Student Retention by
E. 2. 2e8i#k
• ;Libraries need to be able to de!onstrate how e("enditures
%or resour#es and servi#es result in signi%i#ant #ontributions
to a#ade!i# and so#ial environ!ents that "ositively i!"a#t
institutional out#o!es su#h as student "ersisten#e.<
• ;*he strongest relationshi"s %ound were those between
student retention and total library e("enditures=<
• 0nvest!ent in the library leads to in#reases in student
retention.
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• Academic Library Non/low Use and Undergraduate Student
Achievement: A preliminary report of research in progress
by D. Goodall and D. attern
• >onlow use de%ined as ?@ visits7 #he#king out ?@ books7
logging in to ele#troni# resour#es ?@ ti!es
• ;=the #orrelation with "rint and ele#troni# resour#e usage
is "resent and a""ears to re"eat over ti!e.<
• ;5lthough the a#tual library usage varies7 the gra"hs nearly
all show that students attaining lower grades !ade less use
o% the library than students rea#hing higher grades=<
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2ust ead
Co(7 Brian. Aow Libraries hould 2anage Data: ra#ti#al
Guidan#e on Aow7 with !ini!u! resour#es7 to get the best
%ro! your data. Elsevier '0B>FHI)7 F.
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•apturing !usiness Intelligence Re"uired for #argeted
$ar%eting& 'emonstrating (alue and 'riving )rocess
Improvement by B. L. Co( and 2. Jantti
•$sed Ero(y logs to esti!ate how long syste! users s"ent
sear#hing %or ele#troni# !aterials
•;=very strong nonlinear #orrelation between average usage o%
resour#es and average student !arks ' s,uared .).<
•;=only hal% o% one "er#ent o% the high users %ails '.IM)
whereas FM o% nonusers %ail.
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o!e additional #onta#ts:
Dr. David Evans7 Dean and 56 Library ervi#esdevansNkennesaw.edu
Dr. Erik Bowe7 Dire#tor o% "e#ial ro+e#ts
eboweNkennesaw.edu
Dr. ob !ith7 56 %or 0nstitutional esear#h OChie% Data /%%i#er rs!itINkennesaw.edu
Dr. Linda Golian-Lui7 Dire#tor o% the turgis Library
lgolianNkennesaw.edu
2r. 2i#hael Luther7 5ssess!ent Librarian
!lutherFNkennesaw.edu