john sullivan, future of town centres
DESCRIPTION
Can a cinema regenerate a town centre? That is the question answered by John Sullivan in his insightful presentation, delivered from an experienced position within the cinema development industryTRANSCRIPT
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The Future of Town Centres - 27th Nov 2013
Can a Cinema
regenerate a
Town Centre?
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Introduction
John Sullivan
• Head of Consulting at dcinex UK Ltd,
Director at The Light Cinemas
• Previously Head of Development for
Warner Village and consultant for Vue
• Developed cinemas in the
UK, Germany, Ireland, Greece, Romania, South
Korea, Taiwan, Australia and New Zealand
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What we do
Dcinex
Europe’s largest provider of cinema services:
• Digital and Satellite Equipment
• Content
• Consulting Services
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What we do
Dcinex Consulting
Gives specialist advice and support services to:
• Property Owners
• Local Authorities
• Leisure Operators
• Investors
• Cinema Operators
• Shopping Centre Asset Managers
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Clients
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The changing face of cinema
• UK will be 100% digital by the end of 2013
• 35mm will be switched off
• The model has changed
• Now cinemas are more flexible
• New product available
• Event cinema
• Hospitality and new offers
• Social and cultural hubs for town centres
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Case Studies – New Brighton
Creation of Marine Point: a mixed-use scheme to
regenerate a seaside resort
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Case Studies – New Brighton
Faded seaside resort
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Case Studies – New Brighton
Core research
• Ascertained cinema going appetite for Wirral population
• Identified who was going to cinema and where they
were
going
• Identified who were not going to cinema and why not
• Ascertained admission level potential for NB cinema
• Our forecast 270,000+ admissions
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Case Studies – New Brighton
• Neptune Development to regenerate the seafront
• Anchored by Morrisons
• Plus Travel Lodge & The Light Cinemas
• Biggest hurdle was attracting restaurants and a Casino
user
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Case Studies – New Brighton
• Cinema success created the footfall and demand the F&B
operators needed
• Now a successful destination
• Attracts local residents and visitors from the whole Wirral
and beyond
• Now boasts 9 successful F&B operators
• Kick started development alongside (Portofino &
Wheatherspoons etc.)
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New Brighton - now
A highly successful leisure destination
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Case Studies – Oldham
Stimulating regeneration and development through the
addition of digital cinema
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Case Studies – Oldham
• Oldham Borough Council were looking to regenerate
the town centre
• Culture and leisure key to that regeneration
• Largest UK town with no cinema
• Options of out of town or center locations
• Use of existing historic buildings
• Possible integration with other existing cultural entities
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Case Studies - Oldham
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Case Studies - Oldham
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Case Studies – Oldham
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Will a cinema regenerate a town centre?
Yes and No
• Not all situations require the same solution
• Bigger is not necessarily better
• Cinemas do not create a location on their own
• Cinemas will help strengthen a good location but will often
fail in a poor location (e.g. Grants, Croydon & Vue
Birkenhead)
• Core research and understanding of the cinema going
potential for a market is essential
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The changing face of cinema - examples
Old Market Hall, Shrewsbury
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The changing face of cinema - examples
Ritzy, Brixton
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The changing face of cinema - examples
Corner House, Nottingham
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The Fidelity Swap
John’s slide
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The Fidelity Swap
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Increasing Convenience drives increasing Fidelity
The Fidelity Swap
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New Models / New Markets
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New Models / New Markets
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New Models / New Markets
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In Summary
Cinemas
• Are changing
• Boxes are out
• Can trigger regeneration with the right mass,
not on their own
• Can also solve issues with existing buildings
• Create social and cultural hubs
• Can be a multi media resource (conferences, live theatre, film
festivals etc.)
• The best is yet to come!
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Thank you…
Ask away