job matching in 2016
TRANSCRIPT
JOB MATCHING WEBINAR
• Application vs. Skill Profile
• Examples of Job Matching
• Average ROI for Job Matching Campaigns
3 Ways Data Drives Successful Job Matching
J O B M AT C H I N G W E B I N A R
J O B S E E K E R E N G A G E M E N T C H A N N E L S
Place Print AD
SMS Texting
Digital Media
Mobile Platform
CRM/Talent CommunitiesOrganic
Search
“The Shift Has Occurred” -Engage Jobseekers 24/7 On Their Terms
Technology Shifted Control To The Jobseeker
1990’s
E N G A G E V I A L A N D I N G P A G E S , C A R E E R S I T E , T A L E N T C O M M U N I T Y
Enga
ge
Metrics and Analytics
“On Their Terms” – Convert Active/Passive Jobseekers Into Hires
Reach/Attract Via Recruitment Marketing
Job Seeker
Cultivate Suite
ATS
Hires
92%
Application Vs. Skill Profile
J O B M AT C H I N G W E B I N A R
IT STARTS HERE……. ALL ABOUT THE PROFILE
• Quick and easy engagement
• Easy process from all devices
• Baseline for quality experience for both seekers and recruiters
• Leads to best overall ROI
J O B M A T C H I N G … “ P R O F I L E ”
Application Profile
J O B M A T C H I N G … “ P I P E L I N E ”
“Sourceable”
Examples of Job Matching
J O B M AT C H I N G W E B I N A R
AUTOMATED JOB MATCHING / J O B A L E R T S
J O B M A T C H I N G … “ C o m p l i a n t , C o n s i s t e n t & 1 5 % ”
Before After
JOB MATCHING P R O C E S S F L O W
J O B M AT C H I N G W E B I N A R
ROI Case Studies
Client TotalSent
Unique Opens % Unique Opens Unique Clicks % Unique Clicks
Client A 123,794 1,266 1.02% 199 15.72%
Client B 57,729 777 1.35% 125 16.09%
Client C 7,198 78 1.08% 11 14.10%
Summary 188,721Total
2,121Total
1.15%Average
337 Total 15.30%Average
May 2015 - Feb 2016
Client Total Sent Unique Opens % Unique OpenUnique
Clicks % Unique Clicks
Client A 90,292 20,968 23% 3,858 18%
Client B 50,217 13,076 26% 3,037 23%
Client C 4,703 1,847 39% 749 41%
Summary 145,212 Total35,891
Total29%
Average7,644Total
27%Average
Simplistic Job Matching Software
Robust Job Matching Software
J O B M A T C H I N G R E P O R T I N G M E T R I C S
J O B M A T C H I N G R E P O R T I N G M E T R I C S
Job Alerts Case Study - 9 Months Trending
151,027 Emails Sent 30,238 Opens 11,259 Clicks 561 Calls 522 Short Forms 168 Applications
32 Hires
20% Opens
37% Clicks
11% Engagements
2.6% Hires
Experience – Ongoing Recruitment Consultation
Strategy – Improve Candidate Experience & Employment Brand
Technology – Increase Engagements With Passive & Active Candidates
Efficiency - Automate Communications, Job Matching & Referrals
Communication – Client Success Manager / Dedicated Point Of Contact
ROI – Improve Budget, Reduce Media Spend & Maximize Current Investment
Why AppVault?