Jo Flick, AITGwen Gerber, BioMEDIA

Wendy Collins, Films Media Group

Digital Licensing Digital Licensing Survivor: Survivor: How to Stay How to Stay

in the Gamein the Game

NAMTC 2005

Objectives

How we got on this islandHow to gain immunityWinning the challengeBuilding alliances

NAMTC 2005

How we got on this island…

What we know about RICH VISUAL MEDIA for learning

Majority of learners are VISUALLY dominant (McCormick, Susan. Syllabus, August 1999, based on research by Susan Montgomery, U of Michigan)

Media: The AFFECT (National Resources Council: How People Learn, 2000) “…practice increases learning; in the brain, there is a similar relationship between the amount of experience in a complex environment and the amount of structural change.”

NAMTC 2005

How we got on this island…

How People Learn: Brain, Mind, Experience & School

2000 Committee on Developments in the Science of Learning with additional material from the Committee on Learning Research and Educational Practice, National Research Council

NAMTC 2005

Effect of teaching method on recall

010

2030

4050

6070

8090

100

3 hours 3 days

tellingshowingshow & tellshow & tell& do

NAMTC 2005

How we got on this island…

Our glorious tradition:VHSBroadcast

NAMTC 2005

How we got on this island…

And now?: anytime/anywhere video

Streaming & downloading DVDDigital rights for hard copies

NAMTC 2005

How we got on this island…

Future: anyway/anyhow videoContent variety: buy what you wantApplication stability: license or own

school’sinterface

video

audio

edocuments

interactives

teacher / learner

NAMTC 2005

How to gain Immunity

Rights managementCopyright issuesRecord-keeping Notifications to teachers

Selecting mediaAll metadata is not the samePromote appropriate media to teacher

NAMTC 2005

The Challenge

Prioritize your needsSecure your role

Selecting appropriate mediaEffective strategies for utilizationRights Management

The form: We challenge you to make it better.

NAMTC 2005

Building alliances

CCETCUtah Education NetworkPennsylvania IU’s Internet2