An American Chick Flick

An American Chick Flick starring Jennifer Aniston

Name of film: The ConnectionTarget Audience: Women at the age of 16 to 50 yearsSynopsis: the synopsis of this film is that a young girl who lived in a small town in the country side who grew up with a young boy who lived there too. They grew up together helping each other through life when the first world war breaks out when the children had become young adults. The young man was taken off to war and the young woman learnt and trained how to become a nurse so that she could find him again when the war is continuing. One day the young woman felt that she would never be reconnected with him being a nurse and decides to disguise herself as a man so that she can participate in the war and try to find him. When the couple are reunited on the battle field they are faced with multiple hurdles they must overcome in order to survive together. But will their love survive the war? What will they sacrifice in order for their love to survive?

Press Junkets for Film

The Plaza Hotel

Location

Central Park, Fifth Avenue, spectacular art, thriving culture, endless shopping, unbelievable dining and lively nightlife, this is New York City. Amid the whirl of excitement you will find The

Plaza, a Fairmont Managed Hotel, a timeless landmarked New York hotel capturing memories since 1907. 

Why The Plaza Hotel?• Target Audience: The Plaza Hotel is an ideal location for the press

junket in relation to the target audience because the target audience will have knowledge of one of the most prestigious hotels in America, let alone New York.

• Genre: The Plaza Hotel is an ideal location for the press junket in relation to the genre of the film, this is because the genre of the film is chick flick which is a romantic genre and therefore The Plaza Hotel is one of the most romantic hotels in New York and therefore I feel represents the film and its genre.

• Country of Exhibition: The Plaza Hotel is an ideal location for the press junkets in relation to the country of exhibition of the film, this is because the country of exhibition is the USA which means that using the most film release state and using the most prestigious hotel makes an ideal combination.

Press Junkets for Film

In Style Magazine

Invitations

In Style magazine have produced multiple articles and spreads about Jennifer Aniston and for this reason I feel that there

presence is necessary so that film can reach its target audience through this magazine, especially a gossip magazine.

Why InStyle Magazine?• Target Audience: InStyle magazine is an ideal member to attend the

press junket event as the target audience range between the ages of 15 and 50 years old which means that InStyle magazine share the same target audience age and also gender with our production and therefore our production would be able to reach our prime target audience.

• Genre: InStyle magazine is an ideal member to attend the press junket event as the genre of the film is chick flick or in other words more romance and passion. The magazine chosen also provides articles and magazine spreads on the topic of romance and passion.

• Country of Exhibition: InStyle magazine is an ideal member to attend the press junket event as the country of exhibition is New York and InStyle is one of the main magazines that are released on a weekly basis in New York and therefore there will be masses of attention from the public towards this magazine with regards to the upcoming release of the film.

Press Junkets for FilmCosmopolitan Magazine

Invitations

Cosmopolitan magazine has used Jennifer Aniston on multiple occasions within their magazine and for this reason I feel that this magazine should be invited to attend this press junket event as

this magazine relates to our target audience.

Why Cosmopolitan Magazine?• Target Audience: Cosmopolitan magazine is an ideal member to attend

this press junket as the target audience range between the ages of 15 and 50 years old which means that Cosmopolitan magazine share the same target audience age and also gender with our production and therefore our production would be able to reach our prime target audience.

• Genre: Cosmopolitan magazine is an ideal member to attend the press junket event as the genre of the film is chick flick or in other words more romance and passion. The magazine chosen also provides articles and magazine spreads on the topic of romance and passion.

• Country of Exhibition: Cosmopolitan magazine is an ideal member to attend the press junket event as the country of exhibition is New York and Cosmoploitan is one of the main magazines that are released on a weekly basis in New York and therefore there will be masses of attention from the public towards this magazine with regards to the upcoming release of the film.

Trailer: Cinema ShowingsWhich Cinema Films:• Titanic 3D• Salmon Fishing in the Yemen

• Target audience: Titanic 3D and Salmon Fishing in the Yemen are both rated as 12A films which would be the same age rating for this Jennifer Aniston film. At the beginning of both films there will be a trailer for the Jennifer Aniston film as both these films target the same audience and therefore the audience will be persuaded to watch the Jennifer Aniston film.

• Genre: Titanic 3D and Salmon Fishing in the Yemen are both films that include romance with a slight hint of comical features which is the same genre of the Jennifer Aniston film as then the audience viewing these films see the trailer of the Jennifer Aniston film then this could persuade them to see a similar genre of film.

• Country of Exhibition: Titanic 3D and Salmon Fishing in the Yemen were both films that were released in the USA first, as is the upcoming film and therefore the trailer would be suited to being released into the first viewings of these films out at the cinema.

Trailer: DVD ShowingsWhich DVD Films:• The Notebook• P.S I Love You• Marley and Me

• Target audience: The Notebook, P.S I Love You and Marley and Me are three of the most famous chick flick films and therefore the target audience would purchase these two films and therefore the trailer should be featured on these two DVD’s as this will help to persuade the target audience to view the new chick flick film.

• Genre: The Notebook, P.S I Love You and Marley and Me are films that include romance with a slight hint of comical features which is the same genre of the Jennifer Aniston film as then the audience viewing these films see the trailer of the Jennifer Aniston film then this could persuade them to see a similar genre of film.

• Country of Exhibition: The Notebook, P.S I Love You and Marley and Me were films that were released in the USA first, as is the upcoming film and therefore the trailer would be suited to being released into the first viewings of these films out at the cinema.

Poster AdvertisingWhere should the poster go?

• Tube Stations: the reason for posters being located on tube stations is because hundreds of people use the tubes and when the posters are located there it has a high chance of being viewed by hundreds of people and about half of the people that use the tube station is women and women are the main basis to the target audience.

• Bus Stops: the reason for posters being located on bus stops is because hundreds of people use the bus as transport from the tube stations and when the posters are located there it has a high chance of being viewed by hundreds of people and about half of the people that use the bus is women and women are the main basis to the target audience.

• Bus Banners: the reason for posters being located on buses or in other words (bus banners) is because when people are walking on the streets or driving in the car or people actually riding the bus these people will be able to view the sides, front and back of the bus which means that the poster will be being viewed throughout the entire day.

Advertising: Previous ExamplesThis is a poster advertising Jennifer Aniston’s film “Horrible Bosses” which was a comedy with some romance. Through this films advertising with a budget of $35 million, the film made a box office profit of $209.6 million. I feel that this shows that through advertising, this movie made masses of profit, I have the same hope for the upcoming Jennifer Aniston film.

This is a viral advertisement where it promotes that you can download the film Marley and Me on iTunes when it has just been released. This film is a chick flick similar to the upcoming Jennifer Aniston film. Through this films budget of $60 million, the film made a box office profit of $242,717,113. This again proves that through the advertising of a film you will make more profit the more advertising that is used to help to promote the film.

Advertising: Results

59%23%

10% 9%

What is the most effective form of advertisement for an upcoming film?

TV and Film Advertisment Print AdvertismentViral Advertisment Content Advertisment

Viral CampaignWill it work? Why?

I feel that a viral campaign will work as the results from the recent questionnaire shows that 10% of the people feel that a viral campaign will be effective. A viral campaign will include advertising of particular film websites, this will help to advertise the upcoming film as it will be advertised on similar topic websites. The viral campaign will also include advertising on social networking sites such as Facebook, YouTube and Twitter which will catch the attention of our younger audience.

Will there be a film website?

There wont be a film website for this particular film as I do not feel that a particular website that is based around the film will attract the audience as much as through social networking and film websites.

Merchandising

Merchandise Items:

• Clothing• Cards and Crafts• Sound Tracks

Will it work?

Merchandising helps to sell the film product as well as generating more profit through the merchandise. I hope that through selling merchandise and giving the public a chance to win merchandise through the film means that the audience would be more persuaded to see the film when its being advertised in the stores and through special prize winning games.