jnlr – joint national listenership research - population matrix x franchise area

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1 Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010 JNLR – Joint National Listenership Research - Population Matrix x Franchise Area Census 2006

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JNLR – Joint National Listenership Research - Population Matrix x Franchise Area. Census 2006. This stratification forms the basis of the control of the Dublin area sample. Co. Dublin Population – Region X Community Size. Base: Census 2006 – Total population. - PowerPoint PPT Presentation

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Page 1: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

1

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

JNLR – Joint National Listenership Research- Population Matrix x Franchise AreaCensus 2006

Page 2: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

2

Co. Dublin Population – Region X Community Size

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total1,187,176100%

1,187,176100%

Dublin City NthDublin City SthDunlaoghaire/RathdownFingalSouth Dublin

294,529211,682194,038239,992246,935

This stratification forms the basis of the control of the Dublin area sample.

Base: Census 2006 – Total population

Page 3: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

3

Co. Kildare (KFM) Population – Region X Community Size

This stratification forms the basis of the control of the Kildare local area sample.

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total186,335 81,217 15,756 25,043 64,319100% 43.6% 8.5% 13.4% 34.5%

NaasNewbridgeCelbridgeLeixlip Maynooth

20,04418,52017,26214,67610,715

AthyKildare

8,2187,538

ClaneKilcockSallinsMonasterevanKilcullenKillProsperousRathangan

4,9684,1003,8063,0172,9852,5101,9391,718

Athy No. 1 RACelbridge No. 1 RAEdenderry No. 2 RANaas No. 1 RA

15,483 8,566 8,34131,929

Base: Census 2006 – Total population

Page 4: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

4

Louth/Meath (LMFM) Population – Region X Community Size

This stratification forms the basis of the control of the Louth/Meath local area sample.

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total274,098100%

104,00437.9%

33,60812.3%

17,5726.4%

118,91443.4%

LouthMeath

111,267162,831

DundalkDroghedaNavanLaytown/Bettystown/Drogheda environs*

35,08530,30324,851

13,765

AshbourneRatoathTrim DunboyneKells

8,5287,2496,8705,7135,248

ArdeeClogherDunshaughlinDuleekStamullenAthboy

4,6941,5583,3843,2362,4872,213

Ardee No.1 RADundalk RALouth RAArdee No.2 RADunshaughlin RAKells RAMeath RANavan RAOldcastle RATrim RA

13,22816,727 9,672 3,01717,03510,959 8,45115,207 4,27920,339

Base: Census 2006 – Total population

Page 5: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

5

Kilkenny/Carlow (KCLR) Population - Region X Community Size

This stratification forms the basis of the control of the Kilkenny/Carlow local area sample.

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total137,907100%

40,38329.3%

12,8569.3%

84,66861.4%

CarlowKilkenny

50,34987,558

CarlowKilkenny

18,20422,179

TullowMuinebeagWaterford suburb*ThomastownCallan

*Kilcalliheen *Aglish

3,0482,7353,4651,8371,771

Baltinglass No. 2 RACarlow RAIdrone RACallan RACarrick-on-Suir No.3 RACastlecomer RAIda RAKilkenny RAThomastown RAUrlingford RAWaterford No. 2 RA

4,16220,1282,0725,2304,0278,2802,66612,98710,9554,3779,784

Base: Census 2006 – Total population

Page 6: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

6

Co. Laois/Offaly/Westmeath (Midlands R3) Population – Region X Community Size

This stratification forms the basis of the control of the Midlands local area sample.

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total217,273100%

61,01128.1%

10,9415.0%

22,93110.6%

122,39056.3%

LaoisOffalyW’meath

67,05970,86879,346

PortlaoiseTullamoreMullingar Athlone

14,61312,92718,41615,055

EdenderryBirr

5,8885,053

Portarlington SthMountmellickGraigue RuralAbbeyleixClaraBanagherPortarlington NthKinnegadMoate

4,3954,0692,5201,5683,0011,6361,6092,2451,888

Abbeyleix RAAthy No. 2 RAMountmellick RARoscrea No. 3 RASievemargy RABirr No. 1 RAEdenderry No. 1 RARoscrea No. 2 RATullamore RAAthlone No. 1 RABallymore RACoole RADelvin RAMullingar RA

11,718 5,63615,654 2,824 4,06213,377 6,064 4,67316,640 7,556 2,169 1,901 7,52622,590

Base: Census 2006 – Total population

Page 7: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

7

Co. Wexford (South East R) Population – Region X Community Size

This stratification forms the basis of the control of the Wexford local area sample.

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total131,749100%

18,16313.8%

24,28118.4%

3,1682.4%

86,13765.4%

Wexford 18,163 EnniscorthyNew RossGorey

9,5387,5507,193

CastlebridgeBunclody

1,6241,544

Enniscorthy RAGorey RANew Ross RAWexford RA

25,33918,61515,54926,634

Base: Census 2006 – Total population

Page 8: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

8

Co. Wicklow (East Coast R) Population – Region X Community Size

This stratification forms the basis of the control of the Wicklow local area sample.

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total126,194100%

65,21251.7%

11,6999.3%

49,28339.0%

BrayGreystones/DelganyArklowWicklow

28,81414,56911,75910,070

BlessingtonKilcooleNewtown-Mt- KennedyEnniskerry

4,0183,252

2,5481,881

Baltinglass No.1 RARathdown No.2 RARathdrum RAShillelagh RA

12,974 3,92024,952 7,437

Base: Census 2006 – Total population

Page 9: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

9Co. Cork Population – Region X Community Size

This stratification forms the basis of the control of the Cork local area sample.

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total481,295100%

190,38439.6%

44,4279.2%

23,6834.9%

37,1927.7%

185,60938.6%

Co. BoroSuburbs

119,41870,966

CarrigalineCobhMallow Midleton

12,83511,30310,24110,048

YoughalFermoyBandonPassage West

6,7855,8735,8225,203

ClonakiltyKinsaleMacroomMitchelstownBantryTowerRathluircCarrigtohillBlarneySkibbereenKanturkCrosshavenDunmanway

4,1544,0993,5533,3653,3093,1022,9842,7822,4002,3381,9151,6691,522

Bandon RABantry RACastletown RAClonakilty RACork RADunmanway RAFermoy RAKanturk RAKinsale RAMacroom RAMallow RAMidleton RAMillstreet RAMitchelstown No.1 RASkibbereen RASkull RAYoughal RA

14,5015,9514,14610,52424,6576,41514,98114,17812,38214,52616,50917,1236,3844,33911,1294,0773,787

Base: Census 2006 – Total population

Page 10: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

10

Co. Limerick (Live 95) Population – Region X Community Size

This stratification forms the basis of the control of the Limerick local area sample.

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total184,055100%

86,73647.1%

5,0982.8%

3,7792.1%

88,44248.0%

Co. BoroSuburbs

52,53934,197

Newcastle West

5,098 AbbeyfealeAnnacotty *

*Ballyvarra/ Ballysimon

1,9401,839

Croom RAGlin RAKilmallock RALimerick No.1 RAMitchelstown No.2 RA Newcastle RARathkeale RATipperary No.2 RA

11,9272,38015,63721,0693,07615,22914,5114,613

Base: Census 2006 – Total population

Page 11: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

11

Co. Tipperary (Tipp FM) Population – Region X Community Size

This stratification forms the basis of the control of the Tipperary local area sample.

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total149,244100%

16,27410.9%

26,35417.6%

15,47210.4%

91,14461.1%

Clonmel 16,274 NenaghThurlesCarrick-on-SuirTipperary

7,7517,6825,8565,065

RoscreaCahirCashelTemplemoreBallina

4,9103,3812,9362,3841,861

Borrisokane RANenagh RARoscrea No.1 RAThurles RACarrick-on-Suir RACashel RAClogheen RAClonmel No.1 RASlieveardagh RATipperary No.1 RA

7,17517,3553,34213,5631,83215,3318,9495,4745,77912,344

Base: Census 2006 – Total population

Page 12: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

12

Co. Waterford (WLR) Population – Region X Community Size

This stratification forms the basis of the control of the Waterford local area sample.

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total107,961100%

45,74842.4%

17,99616.7%

1,5471.4%

42,67039.5%

Co. Boro 45,748 TramoreDungarvan

9,6348,362

Dunmore East

1,547 Carrick on Suir No. 2 RAClonmel No. 2 RADungarvan RAKilmacthomas RALismore RAWaterford No. 1 RAYoughal No. 2 RA

4,6362,5248,5416,9057,8269,0453,193

Base: Census 2006 – Total population

Page 13: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

13

Co. Clare (Clare FM) Population – Region X Community Size

This stratification forms the basis of the control of the Clare local area sample.

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total110,950100%

4,0213.6%

24,25321.9%

9,2228.3%

5,8585.3%

67,59660.9%

Limerick Suburbs *

*Ballyglass

4,021 Ennis 24,253 Shannon 9,222 KilrushSixmilebridgeNewmarket-on-Fergus

2,6571,6591,542

Ballyvaughan RACorrofin RAEnnis RAEnnistymon RAKilladysert RAKilrush RAMeelick RAScarriff RATulla RA

2,6903,30912,4559,7924,50210,73910,6816,7476,681

Base: Census 2006 – Total population

Page 14: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

14

Co. Kerry (Radio Kerry) Population – Region X Community Size

This stratification forms the basis of the control of the Kerry local area sample.

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total139,835100%

37,34726.7%

11,8868.5%

90,60264.8%

TraleeKillarney

22,74414,603

ListowelCastleislandDingleKenmareKillorglin

4,3382,3001,9201,7011,627

Caherciveen RADingle RAKenmare RAKillarney RAListowel RATralee RA

9,1527,5765,28625,68019,00423,904

Base: Census 2006 – Total population

Page 15: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

15

Co. Galway (Galway Bay) Population – Region X Community Size

This stratification forms the basis of the control of the Galway local area sample.

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total231,670100%

72,72931.4%

13,0435.6%

13,9846.0%

131,91456.9%

City Suburbs

72,414 315

BallinasloeTuam

6,1586,885

LoughreaAthenry Gort Oranmore

4,5323,2052,7343,513

Ballinasloe No. 1 RAClifden RAGalway RAGlenamaddy RAGort RALoughrea RAMountbellew RAOughterard RAPortumna RATuam RA

8,1318,89233,5155,6479,80615,1468,25612,3926,24223,887

Base: Census 2006 – Total population

Page 16: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

16

Co. Mayo (MWR) Population – Region X Community Size

This stratification forms the basis of the control of the Mayo local area sample.

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total123,839100%

22,30018.0%

5,4754.4%

7,9036.4%

88,16171.2%

CastlebarBallina

11,89110,409

Westport 5,475 ClaremorrisBallinrobeBallyhaunisSwinford

2,5952,0981,7081,502

Ballina RABallinrobe RABelmullet RACastlebar RAClaremorris RASwinford RAWestport RA

15,19210,8187,92312,9069,87414,48716,961

Base: Census 2006 – Total population

Page 17: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

17

Roscommon/Longford/Sth Leitrim (Shannonside) Population – Region X Community Size

This stratification forms the basis of the control of the Shannonside local area sample.

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total112,151100%

13,85312.3%

11,19910.0%

87,09977.7%

RoscommonLongfordSth Leitrim

58,76834,39118,992

LongfordRoscommon

8,8365,017

BoyleAthlong EnvCastlereaBallaghaderreenCarrick-on-Shannon

2,5222,4891,8731,7202,595

Ballymahon RAGranard No.1 RALongford RAAthlone No.2 RABoyle No.1 RACastlereagh RARoscommon RABallinamore RACarrick-on-Sh No.1Mohill RA

5,8878,13311,53511,5707,09711,31515,1653,1615,6157,621

Base: Census 2006 – Total population

Page 18: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

18

Cavan/Monaghan (Northern Sound) Population – Region X Community Size

This stratification forms the basis of the control of the Cavan/Monaghan local area sample.

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total120,000100%

14,59312.2%

18,30815.2%

87,09972.6%

CavanMonaghan

64,00355,997

CavanMonaghan

7,8836,710

BailieboroughCootehillKingscourtVirginiaBallyjamesduffCarrickmacrossCastleblayneyClones

1,9661,8921,7481,7341,6904,3873,1241,767

Bailieborough RABawnboy RACastlerahan RACavan RAEnniskillen No.2 RAMullaghoran RACarrickmacross RACastleblayney RAClones No.1 RAMonaghan RA

8,4874,0685,25925,9721,2092,0958,9048,5535,41317,139

Base: Census 2006 – Total population

Page 19: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

19

Sligo/Sth Donegal/Nth Leitrim (Ocean FM) Population – Region X Community Size

This stratification forms the basis of the control of the Ocean FM local area sample.

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total95,700100%

19,40220.3%

6,9897.3%

69,30972.4%

SligoSth DonegalNth Leitrim

60,89424,8489,958

Sligo 19,402 BallyshannonDonegalBundoran

2,6862,3391,964

Boyle No.2 RADromore West RASligo RATobercurry RABallyshannon RA Donegal RA (part)Glenties RA (part)Manorhamilton RAKinlough RA

4,3846,83722,5867,6853,1849,0535,6227,5352,423

Base: Census 2006 – Total population

Page 20: JNLR – Joint National Listenership Research - Population Matrix x Franchise Area

Ipsos MRBI/196927/JNLR Population Matrix x County/April 2010

20

Nth. Donegal (Highland) Population – Region X Community Size

This stratification forms the basis of the control of the Nth Donegal local area sample.

Region Co. BoroTowns10,000+

Towns5,000-10,000

Towns1,500-5,000

Rural<1,500

Total122,416100%

17,58614.4%

5,9114.8%

6,0995.0%

92,82075.8%

Letterkenny 17,586 Buncrana 5,911 Ballybofey/ StranorlarCarndonagh

4,176

1,923

Donegal RA (part)Dunfanaghy RAGlenties RA (part)Inishowen RALetterkenny RAMilford RAStranorlar RA

63011,16612,96827,6578,15412,64319,602

Base: Census 2006 – Total population