Ipsos MRBI

3,000,000irish adultslisten to theradio daily

All 15+

Mon-Fri Saturday Sunday

Saturday Sunday

15-34

All 15+

15-34

All 15+

15-34

83%

77%

73%

66%

67%

60%

All 15+

15-34

All 15+

15-34

All 15+

15-34

229MINS

179MINS

211MINS

174MINS

189MINS

I48MINS

Mon-Fri

85% 82% 84% 80% 83% 78% 84% 78% 83% 77%

2011 2012 2013 2014 2015

ALL 15+ ALL 15-34

3 million listeners tune in every day

listening through the week

I HEARD IT ON MY RADIO

when are we listening?(reach any radio)

for how long?(av. mins per listener)

listening trends remain high - past 5 years

more listening to radio than any other audio content

(DAILY LISTENING)

some other distractions(DAILY activity)

(reach any radio)

All 15+

15-34

83%

77%

All 15+

15-34

21%

38%

All 15+

15-34

7%

14%

All 15+

15-34

3%

5%

My Own Stored Music*

Podcast orPlayer*

Audio Streaming*

#1 Radio

All 15+

15-34

47%

78%

Use SocialMedia*

All 15+

15-34

22%

39%

Share ContentOn-line*

JNLR/Ipsos MRBI 2015-4 / Jan-Dec 2015*JNLR/Ipsos MRBI Media & Platform Report July-Dec 2015