jigar mehta and kevin dubouis: video as a building block for engagement, loyalty, expectation
TRANSCRIPT
The Future of Engagement
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What is AJ+?
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Why we built AJ+
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Engagement
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Overall Structure• Editorial
Production: Real Time, Context, Documentaries, Satire Distribution: App, Social
• Audience Development
• Data
• Platforms
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Social Platforms
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Real Time Building block for Engagement
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Engagement Team
MobileFirst
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Cards / Stacks
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Cards / Stacks• Cards are bite sized content
• Each card is a distinct entity
• Cards can live in multiple stacks, or on their own
• Stacks tell a story through contextualization
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Art Card !
• Photos and infographics
Art Card !
• Photos and infographics
Video Card !
• Can live in multiple stacks.
Quiz Card
Debate Card !
• Users can vote and interact
Conversation Card !
• Topical questions that spark debate
Stacks !
• Displayed in a chronological feed
UserEngagement
• The centerpiece of our product strategy
• Each piece of content offers the opportunity to interact with out users and speak
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Live Demo
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