@jfloyd's simple rules to better content
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Writing great content isn't easy. Here are a few tips to make your content better. Read the full post here: http://bit.ly/VpoykA #utcdigmktgTRANSCRIPT
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J E R E M Y F L O Y D | J E R E M Y F L O Y D . C O M | @ J F L O Y D
T H E W I L D A N D W O N D E R F U L W O R L D O F
WEB PRESENCE
CONTENT
SEARCH
SOCIAL
CONTENT PYRAMID
WRITING CONSUMABLE CONTENT
CREATE CONSUMABLE CONTENT
CONVERSATIONALbe human.
CONVERSATIONALbe conversational.
CONVERSATIONALbe funny.
FORGET THE
“PARAGRAPH RULES.”
REFINE THE THESIS
GREAT HEADLINES.
USE SUB-HEADLINES.Organize the content and make the content
easier to read.If your content must be longer than a few paragraphs, use sub-headlines as trailheads in your piece. It’s easy for the reader to scan your content and use these “trailheads” to find relevant content instead of clicking away.
➡These ➡Bullets ➡Don’t ➡Hurt
CUT & REPEAT
CONTENT MERRY GO ROUND
Stock Content
Timely Content
Blog Posts
Emails
Ebooks
Whitepapers
“We live in a day and age when the content that is created is now all indexable, shareable and findable forever.
-Mitch Joel