multichannel better simple publishing

10_– 12 October 2011, Vienna, Reed Messe Wien

Session: Tablet Publishing TrendsTitle: Multichannel Better Simple PublishingSpeaker: Roman Minimayr, Salzburger Nachrichten; Dennis Boehres,Neofonie; Klaus Dombrowski, multicom

Media Port

Multichannel Better Simple Publishing

Ifra-‐Expo, 10.10.2011

SN|HD

special iPad „newspaper“ edition the best of the day from print and online additional multimedia content (pics,video,statistics)

daily at 8 pm 7 days a week

Key-Facts backend: neofonie, multicom development: 6 months start: November 2011

Neofonie Mobile

•  Trusted partner of the publishing industry

•  40+ Apps, over 75 Publications

•  iPad App of the Year (German App Store, 2010)

•  3 of Top 5 News Apps (German App Store, 11/2010)

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Objectives

Create a Best-of-Breed Application • Great user experience & excellent usability • Premium product that users are willing to pay for

Establish an Efficient Workflow • Help our Partners to implement an efficient workflow • Focus on automation but allow customization Provide a Flexible Foundation • That Works with a big variety of existing content • That scales and can be adapted to different strategies

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The Big Challenge…

It takes a lot of effort to create a tablet optimized Publication.

How can we deliver a great looking App without boiling the ocean?

Smart Automation | Effortless Editing

6 © Neofonie Mobile GmbH

Neofonie Mobile App Publishing Platform


APP"

Automatically publish to tablets based on your existing content & infrastructure

Integrate existing Assets: PDF, HTML, Images, Videos

Flexible & adaptable to a variety of publishing strategies

Innovative template system, optimized for presentation on tablets

Approach

Smart Automation • Automatically generate an Issue based on existing content • Smart Templates

•  Transform existing content into tablet optimized layouts •  Easily expandable, no update of the App needed

• Automatic integration of matching media assets (Images, Videos…)

Effortless Editing • Issues are generated automatically, but can be customized by editorial staff • It’s easy to change structure, layout and content of an issue • Via CMS or on Device in a special Editor App ➡ Encourages distinct storytelling on tablets


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Smart Templates in Action

Same page, different template

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Smart Templates in Action

APP automatically chooses matching

images based of format, orientation,…

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Effortless Editing via Editor App

Optional iPad App for Editors to preview and customize an

issue

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Editor App

Change & preview layouts directly on the

device

Template der aktuellen Seite auswählen

Template 13

Template 1

Template 2

Template 3

Template 4

Template 5

Template 6

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Template 11

Template 12


APP & NGen"

NGen Publishingsystem

Ifra Media Port 2011 Gemeinschaftsprojekt

NGenTablet

Roman Minimayr

Dennis Boehres

Klaus Dombrowski


Ifra Media Port 2011

NGenTablet Requirements

Independent •  Tablet as an additional and challenging publication •  Activating the tablet-specific characteristics and strengths (not PDF-based)

Premium •  Impression of quality for successful marketing •  Avoidance of competition between print, epaper, online and mobile

Easy and flexible to use •  Synergetic but flexible content production •  No different systems / user interfaces for editorial production

Cost-efficient •  Reasonable investment •  Cost-saving realisation of further developments •  low investment-risk / avoid of an impasse



NGenTablet Concept & Benefit

Joint project •  Ambitious pilot customer: Salzburger Nachrichten •  Tablet-experienced technology partner: neofonie mobile, Berlin

Streamlined and flexible content-production within NGen •  synergetic production of editorial content for print, online and tablet •  Clear, simple and flexible possibilities to create tablet content

  Easy change of volume / exchange of pages, articles, photos, videos, headlines   Choice of specific templates (pages, news departments etc.)   Tablet-specific adaptation of print- / online-articles   completing pages with articles, photos videos etc. by drag & drop   Product display and status control within NGen   Transmission of content to app-publication by standard-interface

Less costs and more investment security •  Lower license-fees by using the joint concept •  Lower follow-up costs due to coordinated product development •  Investment protection due to standard interface and content production within NGen



NGenTablet Info & Demo

Multicom Halle A Stand A215

Multicom Exhibition hall A stand A215

multichannel better simple publishing

Technology