Jere – PM, businessTeemu - businessSaila - businessYohannes - ProgrammingSanteri – DesignSiqi - Programming

Strengths: 3 business guys Clear goal Already existing customer base/marketing

channel? Weakness:

Not knowing the platform Not enough hardware

To develop an iPad native application First of a kind ->Demo

Distribution, business research: App store if it’s possible Or on the HammerKit website

Customer problem; Hammerkit doesn’t work properly on iPad

Strenghts: easy to use, enables quick presentation for web design customers, innovative service, business model, marketing channels

Weaknesses: good enough app with new commands? small company, pro programmers/beginners (what’s the focus group?), marketing channels?

Opportunities: iPad version (first one), start-up, growing industry, loyal fanbase (apple), every designer has an iPad, new upcoming tablet devices(open software/pc)

Threats: Finland tax system (higher prices), new & rising competitors, funding, apple policies, small company

Research the solutions for native applications Introduce ourselves to HammerKit & iPad properly

Sharing our findings through dropbox Get the market researches etc. from

HammerKit Do the demo, wireframe mock-up,

business plan

Tasks to do during the last weeks: W47: Wireframe & UI ideas (mock-up done)

Everybody W47-49:Customer feedback (questionnaire,

newsletter, interviews?) & Social medias Ms. Jämsén, Mr. Siponen & Mr. Virta

W46 & W48:Update Marketing Plan, Sales pitch, business plan

Everybody If we have time, do the native version of the demo

Mr. Hao & Mr. Loga