Jennifer MravichVice President of Marketing Power Credit Union ($84 M) Pueblo, Colorado

Jennifer Mravich Vice President of Marketing Power Credit Union

Change is inevitable. Progress is optional. !- Tony Robbins

Life is calling… Power Credit Union

Your Credit Union

Mem

bers

11,400

11,625

11,850

12,075

12,300

2012 2013 2014

11,471

11,745

12,242

Power CU

• Competitive advantage - discovering your “why”!

• Enhanced and modern image in markets!

• Stronger recruitment of staff & attractive culture!

• Meet member demand!

• Future growth potential

Non-Quantifiable Results

Strategic Value. Why Rebrand?

Average Age of MembershipA

ge

42.0

44.0

46.0

48.0

50.0

2012 2013 2014 2015

46.5484847.8 47.947.9

4747

Industry Power CU

Source: Credit Union National Association (CUNA)

Member Growth

-5%

-3.75%

-2.5%

-1.25%

0%

1.25%

2.5%

3.75%

5%

2013 2014 2015 2016

54

-3-4

2.32.32.42.5

Industry Power CU

Source: Credit Union National Association (CUNA)

Loan Growth

0.0%

4.8%

9.5%

14.3%

19.0%

2013 2014 2015

15

810 1110.67.3

Industry Power CUPower CU Net Income

2013

2014

2015

US$0 US$300,000 US$600,000

600,000

480,000

380,000Source: Credit Union National Association (CUNA)

On the horizon…

• Refreshed Website!

• Mobile Apps!

• PFM - MyMoneyPal!

• ApplePay!

• Life is Calling Campaign!

On the horizon…

• Remodeled Facilities / Signage!

• Culture Shift & Modern Image!

• Onboarding/Referral Programs

• Refreshed Website!

• Mobile Apps!

• PFM - MyMoneyPal!

• ApplePay!

• Life is Calling Campaign!

Courage is being scared to death, but saddling up anyway. !~ John Wayne

Q&A with

Jennifer