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Jennifer MravichVice President of Marketing Power Credit Union ($84 M) Pueblo, Colorado
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Jennifer Mravich Vice President of Marketing Power Credit Union
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Change is inevitable. Progress is optional. !- Tony Robbins
Life is calling… Power Credit Union
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Your Credit Union
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Mem
bers
11,400
11,625
11,850
12,075
12,300
2012 2013 2014
11,471
11,745
12,242
Power CU
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• Competitive advantage - discovering your “why”!
• Enhanced and modern image in markets!
• Stronger recruitment of staff & attractive culture!
• Meet member demand!
• Future growth potential
Non-Quantifiable Results
Strategic Value. Why Rebrand?
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Average Age of MembershipA
ge
42.0
44.0
46.0
48.0
50.0
2012 2013 2014 2015
46.5484847.8 47.947.9
4747
Industry Power CU
Source: Credit Union National Association (CUNA)
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Member Growth
-5%
-3.75%
-2.5%
-1.25%
0%
1.25%
2.5%
3.75%
5%
2013 2014 2015 2016
54
-3-4
2.32.32.42.5
Industry Power CU
Source: Credit Union National Association (CUNA)
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Loan Growth
0.0%
4.8%
9.5%
14.3%
19.0%
2013 2014 2015
15
810 1110.67.3
Industry Power CUPower CU Net Income
2013
2014
2015
US$0 US$300,000 US$600,000
600,000
480,000
380,000Source: Credit Union National Association (CUNA)
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On the horizon…
• Refreshed Website!
• Mobile Apps!
• PFM - MyMoneyPal!
• ApplePay!
• Life is Calling Campaign!
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On the horizon…
• Remodeled Facilities / Signage!
• Culture Shift & Modern Image!
• Onboarding/Referral Programs
• Refreshed Website!
• Mobile Apps!
• PFM - MyMoneyPal!
• ApplePay!
• Life is Calling Campaign!
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Courage is being scared to death, but saddling up anyway. !~ John Wayne
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Q&A with
Jennifer