cas scott 2012 cues next top credit union exec presentation
DESCRIPTION
Cas Scott is a 29-year-old Direct Marketing Manager with Community CPS Australia ($4B) in Hunter Valley, NSW, Australia. This is her Finalist presentation that she gave in Manalapan, Florida as part of the 2012 CUES Next Top Credit Union Exec competition.TRANSCRIPT
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Cas ScottDirect Marketing ManagerCommunity CPS Australia ($4B) Hunter Valley, New South Wales, Australia
SOCIAL MEDIACas Scott • Direct Marketing Manager • Community CPS Australia
“G’day”(Hello)
ADELAIDECANBERRA
WAGGA WAGGA
HUNTER VALLEYBOORAGOON
CANINGTON
FREMANTLE
JOONALUP
KALGOOLIE
KARRATHA
KARRINYUP
MANDURAH
MANDURAH
MORLEY
PARABURDOO
ROCKINGHAM
SUBIACO
TOM PRICE
GAWLER
OAKLANDS PARKMAWSON LAKESPERTH
MOUNT BARKER
PORT AUGUSTA
RIDGEHAVEN
SALISBURY
SEAFORD
SEFTON PARK
VICTOR HARBOR
WEST LAKES
BATEMANS BAY
BELMONT
CESSNOCK
COOLAMON
EAST MAITLAND
GANMAIN
GLENDALE
GUNNEDAH
KURRI KURRIMUSWELLBROOK
QUEANBEYAN
RAYMOND TERRACE
SINGLETONBELCONNEN
DICKSON
GUNGAHLIN
MANUKA
MAWSON
TUGGERANONG
WODEN
$3.8 BILLION
Social Media in Australian Financial Services.
@talk Why go social?
Social Media in Australian Financial Services.
@discuss approaches
@face challenges
@creating IMC
Engagement is important.
Positioning.
Online Customer Experience Funnel.
ONLINE CUSTOMER EXPERIENCE FUNNEL
REACH Raising brand awareness
Above The Line Advertising and Online Display Advertising
ENGAGE Value proposition
Online PR, Blogging, Social Media, PPC and SEO
MARKETING Communication experience
Website, Navigation, Online Chat
CONVERSION Converting Customers
Online Account Opening, Memberships, Mobile Apps and Payments,
Online Self Help Tools
ADVOCATES Creating Advocacy
Email Marketing, Social Media and Mobile
CONTINUOUS IMPROVEMENTMonthly Reporting + Bi Annual
Business Plan Review
Integrated Marketing Communications
PRESS
SELECT STATE
SOCIAL MEDIA
*Eligibility criteria, terms, conditions, fees, charges and normal lending criteria apply. Full details are available in our loan offer and on request. Community CPS Australia Ltd ABN 15 087 651 143 AFSL 2378526.
MOVEYOURHOMELOAN.COM
CPS WEB SITE
TV
DIGITAL DISPLAY ADS
NSW ONLY
IMC.
Q&A with
Cas4