jdrt events presentation
DESCRIPTION
TRANSCRIPT
![Page 1: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/1.jpg)
WELCOME
![Page 2: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/2.jpg)
AS WE BEGIN
• We are very excited to have you here today• You are encouraged to ask lots of questions and offer your opinions • Expect to take two very short breaks at 10:30am and 2:00pm • Lunch will run from 12:00pm to 1:00pm• Your full attendance for all of today’s session is anticipated• After today we invite you to fill out evaluations
![Page 3: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/3.jpg)
PROGRAM OVERVIEW
Oregon Rural Tourism Studio
Presented by Travel Oregon
Coordinated by Kristin DahlSustainable Tourism Development Manager
![Page 4: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/4.jpg)
PROGRAM GOALS
Raise the awareness and understanding of the value of the tourism industry and important trends
Engage a broad cross-section of the community –including civic and business leaders – in a dialogue to identify strengths and opportunities for capitalizing on trends in the tourism industry
Spark creativity and enthusiasm in community leaders to contribute to making Oregon a premiere tourism destination
Connect community and business leaders with resources to help develop new authentic tourism products and leverage the assets they have
![Page 5: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/5.jpg)
PROGRAM GOALS
Develop tourism experiences and products that sustain or enhance the geographical character of a place—its environment, culture, aesthetics, heritage, and the well-being of its residents
Stimulate new local business development
Establish positive relationships between community leaders and the state’s tourism development and marketing organizations
![Page 6: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/6.jpg)
PROGRAM WORKSHOPS
• Community Tourism Planning • Agritourism Development Workshop • Cultural Heritage Tourism Development Workshop• Nature-based Tourism Development Workshop • Creating and Producing High Impact Events• Rural Tourism Marketing on a Shoestring• Fundraising for Tourism & Teaming for Success
![Page 7: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/7.jpg)
TODAY’S WORKSHOP
• Creating and Producing High Impact Events
Wednesday December 8th
9:00am – 4:00pm
Brent Dahl CMP• Altitude Essentials LLC
![Page 8: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/8.jpg)
TODAY’S AGENDA
THIS MORNING:
• Welcome and Introductions• Definitions and Differences• Audiences and Lifecycles• Administration• Design• Operations• Risk
![Page 9: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/9.jpg)
TODAY’S AGENDA
LUNCH CONVERSATION:
• Support Existing Events (by season)• Create New Events (by season)
![Page 10: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/10.jpg)
TODAY’S AGENDA
THIS AFTERNOON:
• Marketing• Hot Topics Today• Lessons Learned • Clarification and Final Thoughts
![Page 11: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/11.jpg)
PARTICIPANT INTRODUCTIONS
• One specific thing you want to learn today • What company (organization) or what activity are you involved in• How long have you lived where you live now• List the states (or countries) where you have lived in your life
![Page 12: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/12.jpg)
DEFINITIONS and DIFFERENCES
Athletic or Sporting Events
![Page 13: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/13.jpg)
DEFINITIONS and DIFFERENCES
Business and Corporate Events
![Page 14: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/14.jpg)
DEFINITIONS and DIFFERENCES
Cause Related and Fundraising Events
![Page 15: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/15.jpg)
DEFINITIONS and DIFFERENCES
Entertainment and Leisure Events
![Page 16: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/16.jpg)
DEFINITIONS and DIFFERENCES
Exhibitions, Expositions and Fairs
![Page 17: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/17.jpg)
DEFINITIONS and DIFFERENCES
Festivals
![Page 18: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/18.jpg)
DEFINITIONS and DIFFERENCES
Government and Civic Events
![Page 19: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/19.jpg)
DEFINITIONS and DIFFERENCES
Marketing Events
![Page 20: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/20.jpg)
DEFINITIONS and DIFFERENCES
Meetings and Conventions
![Page 21: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/21.jpg)
DEFINITIONS and DIFFERENCES
Social and Life Cycle Events
![Page 22: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/22.jpg)
DEFINITIONS and DIFFERENCES
APEX“voluntary standards designed by the meetings, convention, event industry to streamline business processes and create efficiencies”
![Page 23: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/23.jpg)
DEFINITIONS and DIFFERENCES
BEO Banquet Event Order. A form most often used by hotels to provide details to personnel concerned with a specific food and beverage function or event room set-up.
Bermuda Plan Hotel accommodations with full American-style breakfast included in the rate. See BED AND BREAKFAST. SeeAlso AMERICAN PLAN, CONTINENTAL PLAN, DEMI-PENSION, EUROPEAN PLAN, MODIFIED AMERICAN PLAN. See Also Bed and Breakfast , American Plan , Continental Plan , Demi-Pension , European Plan , Modified American Plan
Betacam/BetaSP Common video format for presentation graphics, not compatible with VHS format. Commercial beta is used for broadcast quality video. See VHS Format. See Also VHS Format
Bible See SPECIFICATIONS GUIDE. See Also Specifications Guide
Bid Document The proposal, usually prepared in response to a request for proposals or sales lead, submitted by a destination or a facility, inviting an organization to hold its event n their venue. See REQUEST FOR PROPOSALS See Also Request for Proposals
Bid Manual/Specifications Written document issued by an organization which contains requirements and conditions for future events, and solicits proposals for needed services from venues and other service providers. Often also includes primary selection and decision procedures. Same as REQUEST FOR PROPOSAL (RFP). See Also Request for Proposals
Bien Cuit (ben kwee) Well done, as in steak cooked well done.
Bill of Lading B/L. A document that establishes the terms of a contract between a shipper and a transportation company under which freight is to be moved between specified points for a specified charge.
![Page 24: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/24.jpg)
DEFINITIONS and DIFFERENCES
AdministrationDesignOperation RiskMarketing
![Page 25: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/25.jpg)
DEFINITIONS and DIFFERENCES
Season (Fall Winter Spring Summer)Time (Day Night)Indoor – OutdoorPublic Attendance – Private InviteesSingle Day – Multiple DaysProfit – Nonprofit – Government/CivicUrban – RuralSmall – LargeFree Attendance – Admission FeeOne Time Event – Annual / Repeat EventAgenda (Single Track – Multiple Tracks)Program Elements (Single Stage – Multiple Stages)Optional Attendance – Mandatory Attendance
![Page 26: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/26.jpg)
AUDIENCES and LIFECYCLES
IdeaVisionGoalsObjectives OutcomesLegacy
![Page 27: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/27.jpg)
AUDIENCES and LIFECYCLES
“ where are you taking me? ”
![Page 28: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/28.jpg)
AUDIENCES and LIFECYCLES
Internal Stakeholders
![Page 29: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/29.jpg)
AUDIENCES and LIFECYCLES
External Stakeholders
![Page 30: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/30.jpg)
AUDIENCES and LIFECYCLES
Intended (and Unintended) Outcomes
![Page 31: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/31.jpg)
AUDIENCES and LIFECYCLES
Known (and Unknown) Legacy
![Page 32: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/32.jpg)
ADMINISTRATION
FinancialHuman ResourcesInformationProcurementStakeholdersSystemsTime Management
![Page 33: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/33.jpg)
ADMINISTRATION
• Open Discussion– Problems You Have & Possible Solutions– Decisions You Face & Possible Impacts– Questions You Have & Possible Answers– Judgments You Face & Possible Ramifications
![Page 34: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/34.jpg)
DESIGN
CateringContentEntertainmentEnvironmentProductionProgramTheme
![Page 35: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/35.jpg)
DESIGN
• Open Discussion– Problems You Have & Possible Solutions– Decisions You Face & Possible Impacts– Questions You Have & Possible Answers– Judgments You Face & Possible Ramifications
![Page 36: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/36.jpg)
OPERATIONS
AttendeesCommunicationsInfrastructureLogisticsParticipantsSite ManagementTechnical Production
![Page 37: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/37.jpg)
OPERATIONS
• Open Discussion– Problems You Have & Possible Solutions– Decisions You Face & Possible Impacts– Questions You Have & Possible Answers– Judgments You Face & Possible Ramifications
![Page 38: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/38.jpg)
RISK
ComplianceDecision ManagementEmergency ManagementHealth and SafetyInsuranceLegalSecurity
![Page 39: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/39.jpg)
RISK
• Open Discussion– Problems You Have & Possible Solutions– Decisions You Face & Possible Impacts– Questions You Have & Possible Answers– Judgments You Face & Possible Ramifications
![Page 40: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/40.jpg)
LUNCH CONVERSATION
• Support Existing Events• Create New Events
![Page 41: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/41.jpg)
MARKETING
Marketing PlanMaterialsMerchandisePromotionsPublic RelationsSalesSponsorship
![Page 42: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/42.jpg)
MARKETING
• Open Discussion– Problems You Have & Possible Solutions– Decisions You Face & Possible Impacts– Questions You Have & Possible Answers– Judgments You Face & Possible Ramifications
![Page 43: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/43.jpg)
MARKETING
Sponsorship(1) Inventory – determine low middle and high priced opportunities; itemize properties; price out hard costs to determine profit (2) Prospects – SIC Code list, Fortune 500 companies, current and past sponsor list, media(3) Research – look at current business climate for prospects, other competing events
![Page 44: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/44.jpg)
MARKETING
Sponsorship(4) Marketing – sponsor packet, flyers, FAQ on event, properties, agreement form(5) Sales – brainstorm session for scripting, strategies to approach each prospect, local ties; call report sheet; phone scripts; set meetings (6) Sales Campaign – phone calls, emails, meetings; keep track of activity (pace report)
![Page 45: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/45.jpg)
MARKETING
Sponsorship(7) Contracts – negotiate properties and price; agreement form; fulfillment schedule(8) Fulfillment – do what was promised; document and photograph work performed(9) Activation – sponsoring company makes the most of the opportunity they purchased(10) Recap – summary of performance
![Page 46: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/46.jpg)
HOT TOPICS TODAY
• What are your “right here, right now” issues?• What “hot topics” do you want to talk over?
![Page 47: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/47.jpg)
LESSONS LEARNED
• Pre-Event Planning– Errors, Mistakes, Miscalculations
• Event– Errors, Mistakes, Miscalculations
• Post-Event Wrapup– Errors, Mistakes, Miscalculations
![Page 48: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/48.jpg)
CLARIFICATION
“I still don’t understand _______”“ I just can’t get excited about ______”
“My biggest roadblock is ________”“Can’t quite see the purpose of ______”
![Page 49: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/49.jpg)
FINAL THOUGHTS
• Inspiration• Relevancy
![Page 50: JDRT Events Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/54980691ac795959288b5662/html5/thumbnails/50.jpg)
• Complete your evaluation forms• Approach Presenter with questions• Reconfirm your participation at next
Oregon Rural Tourism Studio event