jason dea - turning ideas into revenue

12
Daddy… what do you do?

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Post on 13-Jan-2015

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I get asked all the time by family co-workers and friends - "what do you do?" This is my answer.

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Page 1: Jason Dea - Turning ideas into revenue

Daddy…

what do

you do?

Page 2: Jason Dea - Turning ideas into revenue

Jason Dea Turning ideas into revenue

Page 3: Jason Dea - Turning ideas into revenue

What exactly do you do?

Page 4: Jason Dea - Turning ideas into revenue

Simple Marketing Framework

Market

Knowledge

Business

Strategy Tactics Content

Optimization

& Market

Learning

Segments

Market

Needs

Key Points of

Value

Competitive

Analysis

Business

Model

Sales Process

& Strategy

Market

Strategy

Partner

Strategy

Outbound

Lead Gen

Inbound

Lead Gen

Retention &

Engagement

Visibility

Messaging

Marketing

Content

Customer

Content

Influencer

Outreach

Funnel

Optimization

Results

Tracking

Market

Learning

www.rocketwatcher.com

Page 5: Jason Dea - Turning ideas into revenue

Where I focus?

Market

Knowledge

Business

Strategy Tactics Content

Optimization

& Market

Learning

Segments

Market

Needs

Key Points

of Value

Competitive

Analysis

Business

Model

Sales Process

& Strategy

Market

Strategy

Partner

Strategy

Outbound

Lead Gen

Inbound

Lead Gen

Retention &

Engagement

Visibility

Messaging

Marketing

Content

Customer

Content

Influencer

Outreach

Funnel

Optimization

Results

Tracking

Market

Learning

www.rocketwatcher.com

Page 6: Jason Dea - Turning ideas into revenue

What does that mean?

Page 7: Jason Dea - Turning ideas into revenue

Messaging

What is it?

Call it a spade

Is it for me?

Segmentation

Why buy it from you?

Value not features

Page 8: Jason Dea - Turning ideas into revenue

Content

Page 9: Jason Dea - Turning ideas into revenue

Evangelist

Page 10: Jason Dea - Turning ideas into revenue

Competitive

Page 11: Jason Dea - Turning ideas into revenue

This is what I do

I write the STORY

That fills THIS

Page 12: Jason Dea - Turning ideas into revenue

Jason Dea [email protected] linkedin: http://ca.linkedin.com/in/jasondea

twitter: http://twitter.com/threadyblock blog: http://threadyblock.blogspot.com/