january 2015 allrecipes measuring cup trend report - healthful eating trends for 2015
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8/9/2019 January 2015 Allrecipes Measuring Cup Trend Report - Healthful Eating Trends for 2015
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Once upon a time, calcium was considered the primary nutritional benefit of eating yogurt. Then came a
heightened interest in protein. While 83% of consumers say taste is the most important factor to considerwhen buying yogurt, almost half now say beneficial bacteria called probiotics are importantequally asimportant as calcium and protein.
INSIGHT #1 Probiotic-Powered Yogurt Choices
ProbioticsTaste Protein Calcium Convenience Healthiness
0
100When buying yogurt, which of the following
factors are important to you?
Millennials Gen X Baby Boomers79%
84%
87%
48%
50%
40% 5
1%
46%
38% 5
0%
48%
44%
24%
20%
23%
58%
54%
44%
ogurt
Everyone says theyre interested in healthy
eating, but what is really happening on a day-to-
day basis in American kitchens? Januarys arriva
with ritual resolutions for changes in the coming
new year, which often include the determination
to eat more healthful meals, gave us the perfect
reason to investigate. Tapping into an external
consumer panel with our EatingWellmagazine
colleagues provides the framework for our 2015Healthy Eating Survey examining American
healthful eating attitudes and behaviors. The
insights are shared here in this special issue of
the Measuring Cup Trend Report.
JANUARY 2015 What American Families are Cooking and Eating
Allrecipes.com Measuring Cup 2015 HEALTHY EATING TRENDS 1
http://www.allrecipes.com/http://www.meredith.com/ -
8/9/2019 January 2015 Allrecipes Measuring Cup Trend Report - Healthful Eating Trends for 2015
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The Best
Vegetarian Chili
in the World
998 reviews
Green
Smoothie
318 votes
Mediterranean
Quinoa Salad
304 reviews
Sweet Potato
Mac & Cheese
98 votes
Low Carb
Jambalaya
121 reviews
Spaghetti
Squash &
Meatballs
32 votes
Healthy
Green Juice
38 reviews
Tilapia with
Tomato Olive
Sauce
28 votes
Popular Clean Eating Recipes
Allrecipes ( ) EatingWell ( )
While named diets have recognition and multitudes of followers, presently the most popular dietary focusacross all age groups is clean eating. The term is a broad definition of intentional eating that meansdifferent things to different people but connects with a healthful lifestyle. When it comes to diets, the topreasons people say theyre following one is to lose weight or to simply feel better. A persons age influencestheir motivations for dieting: Millennials and Gen Xers are more likely to follow a diet to lose weight, while
Baby Boomers want to feel better or manage a health condition such as diabetes. When it comes to nameddiets (think: Paleo, DASH diet), Millennials are the most likely age segment to follow these, while Boomersgravitate towards lifestyle diets such as Mediterranean and Weight Watchers.
INSIGHT #2 Clean Eating Appeal
6%
3%
3%
JuiceCleanse
0
50If any, what is the primary diet you have
followed in the past 12 months?
Millennials Gen X Baby Boomers
WeightWatchers
8%17%
15%
DashDiet
8%
0%
2%
CarbCycling
8%
8%
8%
PaleoDiet
8%3%
2%
MediterraneanDiet
5%
9% 14%
CleanEating
36%
37%46%
Allrecipes.com Measuring Cup 2015 HEALTHY EATING TRENDS 2
http://allrecipes.com/Recipe/The-Best-Vegetarian-Chili-in-the-World/Detail.aspxhttp://allrecipes.com/Recipe/The-Best-Vegetarian-Chili-in-the-World/Detail.aspxhttp://allrecipes.com/Recipe/The-Best-Vegetarian-Chili-in-the-World/Detail.aspxhttp://www.eatingwell.com/recipes/green_smoothie.htmlhttp://www.eatingwell.com/recipes/green_smoothie.htmlhttp://allrecipes.com/Recipe/Mediterranean-Quinoa-Salad/Detail.aspxhttp://allrecipes.com/Recipe/Mediterranean-Quinoa-Salad/Detail.aspxhttp://www.eatingwell.com/recipes/sweet_potato_macaroni_cheese.htmlhttp://www.eatingwell.com/recipes/sweet_potato_macaroni_cheese.htmlhttp://allrecipes.com/Recipe/Low-Carb-Jambalaya/Detail.aspxhttp://allrecipes.com/Recipe/Low-Carb-Jambalaya/Detail.aspxhttp://www.eatingwell.com/recipes/spaghetti_squash_meatballs.htmlhttp://www.eatingwell.com/recipes/spaghetti_squash_meatballs.htmlhttp://www.eatingwell.com/recipes/spaghetti_squash_meatballs.htmlhttp://allrecipes.com/Recipe/Healthy-Green-Juice/Detail.aspxhttp://allrecipes.com/Recipe/Healthy-Green-Juice/Detail.aspxhttp://www.eatingwell.com/recipes/tilapia_tomato_olive_sauce.htmlhttp://www.eatingwell.com/recipes/tilapia_tomato_olive_sauce.htmlhttp://www.eatingwell.com/recipes/tilapia_tomato_olive_sauce.htmlhttp://www.eatingwell.com/recipes/tilapia_tomato_olive_sauce.htmlhttp://www.eatingwell.com/recipes/tilapia_tomato_olive_sauce.htmlhttp://www.eatingwell.com/recipes/tilapia_tomato_olive_sauce.htmlhttp://allrecipes.com/Recipe/Healthy-Green-Juice/Detail.aspxhttp://allrecipes.com/Recipe/Healthy-Green-Juice/Detail.aspxhttp://www.eatingwell.com/recipes/spaghetti_squash_meatballs.htmlhttp://www.eatingwell.com/recipes/spaghetti_squash_meatballs.htmlhttp://www.eatingwell.com/recipes/spaghetti_squash_meatballs.htmlhttp://allrecipes.com/Recipe/Low-Carb-Jambalaya/Detail.aspxhttp://allrecipes.com/Recipe/Low-Carb-Jambalaya/Detail.aspxhttp://www.eatingwell.com/recipes/sweet_potato_macaroni_cheese.htmlhttp://www.eatingwell.com/recipes/sweet_potato_macaroni_cheese.htmlhttp://allrecipes.com/Recipe/Mediterranean-Quinoa-Salad/Detail.aspxhttp://allrecipes.com/Recipe/Mediterranean-Quinoa-Salad/Detail.aspxhttp://www.eatingwell.com/recipes/green_smoothie.htmlhttp://www.eatingwell.com/recipes/green_smoothie.htmlhttp://allrecipes.com/Recipe/The-Best-Vegetarian-Chili-in-the-World/Detail.aspxhttp://allrecipes.com/Recipe/The-Best-Vegetarian-Chili-in-the-World/Detail.aspxhttp://allrecipes.com/Recipe/The-Best-Vegetarian-Chili-in-the-World/Detail.aspx -
8/9/2019 January 2015 Allrecipes Measuring Cup Trend Report - Healthful Eating Trends for 2015
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The gluten-free foodmarket continues togrow by leaps andbounds. Accordingto market research
firm Mintel, gluten-free food sales wereexpected to reach$8.8 billion in 2014,up 63% since 2012.Much of this growthis coming from
younger shoppers: first Millennials (31%), and thenGen Xers (20%), say theyre eating more gluten-freefoods today vs. a year ago. Thats a sharp contrast toBaby Boomers where only 9% say theyre eating more
gluten-free products.
INSIGHT #3 Gluten-Free: A Divided Market
Eating Less?Eating the
Same Amount?Eating More?
0
50
31%
20%
9%
11%
8
%
5%
40%
41%
45%Millennials Gen X Baby Boomers
In the past year, for gluten-free
products, are you...
Garbanzo Bean
Chocolate Cake
Gluten Free!
637 reviews
DeliciousGluten-Free
Pancakes
204 reviews
Flourless
Honey-
Almond Cake
422 votes
Gluten-Free
Peanut Butter
Cookies
210 reviews
Gluten-FreeYellow Cake
200 reviews
Pumpkin-Chocolate Tor
with Pumpkin
Whipped Crea
64 votes
Chickenwith Creamy
Braised Leeks
84 votes
Popular Gluten-Free Recipes
Allrecipes ( ) EatingWell ( )
Caramel
Cream Chees
Custard
193 votes
Allrecipes.com Measuring Cup 2015 HEALTHY EATING TRENDS 3
http://allrecipes.com/Recipe/Garbanzo-Bean-Chocolate-Cake-Gluten-Free/Detail.aspxhttp://allrecipes.com/Recipe/Garbanzo-Bean-Chocolate-Cake-Gluten-Free/Detail.aspxhttp://allrecipes.com/Recipe/Garbanzo-Bean-Chocolate-Cake-Gluten-Free/Detail.aspxhttp://allrecipes.com/Recipe/Delicious-Gluten-Free-Pancakes/Detail.aspxhttp://allrecipes.com/Recipe/Delicious-Gluten-Free-Pancakes/Detail.aspxhttp://allrecipes.com/Recipe/Delicious-Gluten-Free-Pancakes/Detail.aspxhttp://www.eatingwell.com/recipes/flourless_honey_almond_cake.htmlhttp://www.eatingwell.com/recipes/flourless_honey_almond_cake.htmlhttp://www.eatingwell.com/recipes/flourless_honey_almond_cake.htmlhttp://allrecipes.com/Recipe/Gluten-free-Peanut-Butter-Cookies/Detail.aspxhttp://allrecipes.com/Recipe/Gluten-free-Peanut-Butter-Cookies/Detail.aspxhttp://allrecipes.com/Recipe/Gluten-free-Peanut-Butter-Cookies/Detail.aspxhttp://allrecipes.com/Recipe/Gluten-Free-Yellow-Cake/Detail.aspxhttp://allrecipes.com/Recipe/Gluten-Free-Yellow-Cake/Detail.aspxhttp://www.eatingwell.com/recipes/pumpkin_chocolate_torte.htmlhttp://www.eatingwell.com/recipes/pumpkin_chocolate_torte.htmlhttp://www.eatingwell.com/recipes/pumpkin_chocolate_torte.htmlhttp://www.eatingwell.com/recipes/pumpkin_chocolate_torte.htmlhttp://www.eatingwell.com/recipes/chicken_braised_leeks.htmlhttp://www.eatingwell.com/recipes/chicken_braised_leeks.htmlhttp://www.eatingwell.com/recipes/chicken_braised_leeks.htmlhttp://www.eatingwell.com/recipes/caramel_cream_cheese_custard_flan_de_queso.htmlhttp://www.eatingwell.com/recipes/caramel_cream_cheese_custard_flan_de_queso.htmlhttp://www.eatingwell.com/recipes/caramel_cream_cheese_custard_flan_de_queso.htmlhttp://www.eatingwell.com/recipes/caramel_cream_cheese_custard_flan_de_queso.htmlhttp://www.eatingwell.com/recipes/caramel_cream_cheese_custard_flan_de_queso.htmlhttp://www.eatingwell.com/recipes/caramel_cream_cheese_custard_flan_de_queso.htmlhttp://www.eatingwell.com/recipes/chicken_braised_leeks.htmlhttp://www.eatingwell.com/recipes/chicken_braised_leeks.htmlhttp://www.eatingwell.com/recipes/chicken_braised_leeks.htmlhttp://www.eatingwell.com/recipes/pumpkin_chocolate_torte.htmlhttp://www.eatingwell.com/recipes/pumpkin_chocolate_torte.htmlhttp://www.eatingwell.com/recipes/pumpkin_chocolate_torte.htmlhttp://www.eatingwell.com/recipes/pumpkin_chocolate_torte.htmlhttp://allrecipes.com/Recipe/Gluten-Free-Yellow-Cake/Detail.aspxhttp://allrecipes.com/Recipe/Gluten-Free-Yellow-Cake/Detail.aspxhttp://allrecipes.com/Recipe/Gluten-free-Peanut-Butter-Cookies/Detail.aspxhttp://allrecipes.com/Recipe/Gluten-free-Peanut-Butter-Cookies/Detail.aspxhttp://allrecipes.com/Recipe/Gluten-free-Peanut-Butter-Cookies/Detail.aspxhttp://www.eatingwell.com/recipes/flourless_honey_almond_cake.htmlhttp://www.eatingwell.com/recipes/flourless_honey_almond_cake.htmlhttp://www.eatingwell.com/recipes/flourless_honey_almond_cake.htmlhttp://allrecipes.com/Recipe/Delicious-Gluten-Free-Pancakes/Detail.aspxhttp://allrecipes.com/Recipe/Delicious-Gluten-Free-Pancakes/Detail.aspxhttp://allrecipes.com/Recipe/Delicious-Gluten-Free-Pancakes/Detail.aspxhttp://allrecipes.com/Recipe/Garbanzo-Bean-Chocolate-Cake-Gluten-Free/Detail.aspxhttp://allrecipes.com/Recipe/Garbanzo-Bean-Chocolate-Cake-Gluten-Free/Detail.aspxhttp://allrecipes.com/Recipe/Garbanzo-Bean-Chocolate-Cake-Gluten-Free/Detail.aspx -
8/9/2019 January 2015 Allrecipes Measuring Cup Trend Report - Healthful Eating Trends for 2015
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Beans57%
Carrots58%
Broccoli66%
Peas44%
Celery43%
Spinach50%
Zucchini35%
BrusselsSprouts
32%
Cauliflower42%
SpaghettiSquash
27%
Eggplant26%
Kale30%
INSIGHT #4 Broccoli Wins Veggie Popularity Contest
Home cooks are eager for their families to eatmore veggies with 68% saying they are eatingmore vegetables today vs. a year ago. Tried-and-true favorites win the popularity game with morethan 60% devouring broccoli (sorry, PresidentBush), followed by carrots, spinach, and peas.Ever-trendy kale trails behindonly 33% ofMillennials are eating the dark leafy green, and
26% of (perhaps less adventurous?) Boomers aredoing the same. Legumes/beans held their statusas one of the most popular plant-based sourcesof protein and fiber, but not equally among all agegroups. Baby Boomers seek the benefits of beansmore than Millennials by a margin of 63% to 50%.
Roasted
Vegetables
1,215 reviews
Black Bean
Vegetable
Soup
798 reviews
Broccoli Salad
with Creamy
Feta Dressing
187 votes
Broccoli
Beef and
Potato Hotdis
307 votes
Alysons
Broccoli
Salad
1,053 reviews
Marrakesh
Vegetable
Curry
303 reviews
Broccoli,
Cannellini and
Cheddar Soup
325 votes
Kung Pao
Tofu
144 votes
Popular Vegetable Recipes
Allrecipes ( ) EatingWell ( )
Which of the following vegetables and legumes
have you eaten more of this year?
Allrecipes.com Measuring Cup 2015 HEALTHY EATING TRENDS 4
http://allrecipes.com/Recipe/Roasted-Vegetables/Detail.aspxhttp://allrecipes.com/Recipe/Roasted-Vegetables/Detail.aspxhttp://allrecipes.com/Recipe/Black-Bean-Vegetable-Soup/Detail.aspxhttp://allrecipes.com/Recipe/Black-Bean-Vegetable-Soup/Detail.aspxhttp://allrecipes.com/Recipe/Black-Bean-Vegetable-Soup/Detail.aspxhttp://www.eatingwell.com/recipes/broccoli_salad_with_creamy_feta_dressing.htmlhttp://www.eatingwell.com/recipes/broccoli_salad_with_creamy_feta_dressing.htmlhttp://www.eatingwell.com/recipes/broccoli_salad_with_creamy_feta_dressing.htmlhttp://www.eatingwell.com/recipes/broccoli_beef_potato_hotdish.htmlhttp://www.eatingwell.com/recipes/broccoli_beef_potato_hotdish.htmlhttp://www.eatingwell.com/recipes/broccoli_beef_potato_hotdish.htmlhttp://allrecipes.com/Recipe/Alysons-Broccoli-Salad-2/Detail.aspxhttp://allrecipes.com/Recipe/Alysons-Broccoli-Salad-2/Detail.aspxhttp://allrecipes.com/Recipe/Alysons-Broccoli-Salad-2/Detail.aspxhttp://allrecipes.com/Recipe/Marrakesh-Vegetable-Curry/Detail.aspxhttp://allrecipes.com/Recipe/Marrakesh-Vegetable-Curry/Detail.aspxhttp://allrecipes.com/Recipe/Marrakesh-Vegetable-Curry/Detail.aspxhttp://www.eatingwell.com/recipes/broccoli_cannellini_bean_cheddar_soup.htmlhttp://www.eatingwell.com/recipes/broccoli_cannellini_bean_cheddar_soup.htmlhttp://www.eatingwell.com/recipes/broccoli_cannellini_bean_cheddar_soup.htmlhttp://www.eatingwell.com/recipes/kung_pao_tofu.htmlhttp://www.eatingwell.com/recipes/kung_pao_tofu.htmlhttp://www.eatingwell.com/recipes/kung_pao_tofu.htmlhttp://www.eatingwell.com/recipes/kung_pao_tofu.htmlhttp://www.eatingwell.com/recipes/broccoli_cannellini_bean_cheddar_soup.htmlhttp://www.eatingwell.com/recipes/broccoli_cannellini_bean_cheddar_soup.htmlhttp://www.eatingwell.com/recipes/broccoli_cannellini_bean_cheddar_soup.htmlhttp://allrecipes.com/Recipe/Marrakesh-Vegetable-Curry/Detail.aspxhttp://allrecipes.com/Recipe/Marrakesh-Vegetable-Curry/Detail.aspxhttp://allrecipes.com/Recipe/Marrakesh-Vegetable-Curry/Detail.aspxhttp://allrecipes.com/Recipe/Alysons-Broccoli-Salad-2/Detail.aspxhttp://allrecipes.com/Recipe/Alysons-Broccoli-Salad-2/Detail.aspxhttp://allrecipes.com/Recipe/Alysons-Broccoli-Salad-2/Detail.aspxhttp://www.eatingwell.com/recipes/broccoli_beef_potato_hotdish.htmlhttp://www.eatingwell.com/recipes/broccoli_beef_potato_hotdish.htmlhttp://www.eatingwell.com/recipes/broccoli_beef_potato_hotdish.htmlhttp://www.eatingwell.com/recipes/broccoli_salad_with_creamy_feta_dressing.htmlhttp://www.eatingwell.com/recipes/broccoli_salad_with_creamy_feta_dressing.htmlhttp://www.eatingwell.com/recipes/broccoli_salad_with_creamy_feta_dressing.htmlhttp://allrecipes.com/Recipe/Black-Bean-Vegetable-Soup/Detail.aspxhttp://allrecipes.com/Recipe/Black-Bean-Vegetable-Soup/Detail.aspxhttp://allrecipes.com/Recipe/Black-Bean-Vegetable-Soup/Detail.aspxhttp://allrecipes.com/Recipe/Roasted-Vegetables/Detail.aspxhttp://allrecipes.com/Recipe/Roasted-Vegetables/Detail.aspx -
8/9/2019 January 2015 Allrecipes Measuring Cup Trend Report - Healthful Eating Trends for 2015
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One in five U.S. women (20%) are preparing more ethnic/regional dishes than they were two years ago accordingto Better Homes and Gardens 2014 Food Factor Study.*This interest may be motivated by ethnic cuisines healthyprofile. While the Mediterranean diet continues to reign as
healthiest for 27% of consumers overall
and especiallyfor Baby BoomersAsian food is close behind. Twenty-onepercent of survey respondents, particularly GenXers, saythey consider Japanese food healthy, followed by Chinese(15%) and Korean (4%) cuisines.
INSIGHT #5 More Sushi in Supermarkets?
Shoyu
Chicken
459 reviews
Japanese
Zucchini and
Onions
334 reviews
Japanese
Beef Stir-Fry
105 reviews
Pineapple-
Teriyaki
Chicken
135 votes
Japanese
CucumberSalad
309 votes
Easy Miso-
Chicken
Ramen
40 votes
Halibut with
Rice Wine
84 reviews
Sesame
Seared Tuna
253 reviews
Moms Sushi
Rice
125 reviews
Broiled
Salmon with
Miso Glaze
55 votes
Japanese
Chicken-ScallRice Bowl
252 votes
Seared Tuna
Tataki Quinoa
Bowl
10 votes
Popular Japanese Recipes
Allrecipes ( ) EatingWell ( )
ChineseJapaneseMediterranean Korean Thai Indian Greek
0
50Of These Cuisines, Which Do You
Consider the Most Healthy?
18% 25%
42%
22%
24%
15%
15%
17%
15%
7%3%
1%
3%5%
5%
6%
3%
2%
8%
9%
4%
Millennials Gen X Baby Boomers
Allrecipes.com Measuring Cup 2015 HEALTHY EATING TRENDS 5
http://allrecipes.com/Recipe/Shoyu-Chicken/Detail.aspxhttp://allrecipes.com/Recipe/Shoyu-Chicken/Detail.aspxhttp://allrecipes.com/Recipe/Japanese-Zucchini-and-Onions/Detail.aspxhttp://allrecipes.com/Recipe/Japanese-Zucchini-and-Onions/Detail.aspxhttp://allrecipes.com/Recipe/Japanese-Zucchini-and-Onions/Detail.aspxhttp://allrecipes.com/Recipe/Japanese-Beef-Stir-Fry/Detail.aspxhttp://allrecipes.com/Recipe/Japanese-Beef-Stir-Fry/Detail.aspxhttp://www.eatingwell.com/recipes/pineapple_teriyaki_chicken.htmlhttp://www.eatingwell.com/recipes/pineapple_teriyaki_chicken.htmlhttp://www.eatingwell.com/recipes/pineapple_teriyaki_chicken.htmlhttp://www.eatingwell.com/recipes/japanese_cucumber_salad.htmlhttp://www.eatingwell.com/recipes/japanese_cucumber_salad.htmlhttp://www.eatingwell.com/recipes/japanese_cucumber_salad.htmlhttp://www.eatingwell.com/recipes/easy_miso_chicken_ramen.htmlhttp://www.eatingwell.com/recipes/easy_miso_chicken_ramen.htmlhttp://www.eatingwell.com/recipes/easy_miso_chicken_ramen.htmlhttp://allrecipes.com/Recipe/Halibut-with-Rice-Wine/Detail.aspxhttp://allrecipes.com/Recipe/Halibut-with-Rice-Wine/Detail.aspxhttp://allrecipes.com/Recipe/Sesame-Seared-Tuna/Detail.aspxhttp://allrecipes.com/Recipe/Sesame-Seared-Tuna/Detail.aspxhttp://allrecipes.com/Recipe/Moms-Sushi-Rice/Detail.aspxhttp://allrecipes.com/Recipe/Moms-Sushi-Rice/Detail.aspxhttp://www.eatingwell.com/recipes/broiled_salmon_with_miso_glaze.htmlhttp://www.eatingwell.com/recipes/broiled_salmon_with_miso_glaze.htmlhttp://www.eatingwell.com/recipes/broiled_salmon_with_miso_glaze.htmlhttp://www.eatingwell.com/recipes/japanese_chicken_scallion_rice_bowl.htmlhttp://www.eatingwell.com/recipes/japanese_chicken_scallion_rice_bowl.htmlhttp://www.eatingwell.com/recipes/japanese_chicken_scallion_rice_bowl.htmlhttp://www.eatingwell.com/recipes/seared_tuna_tataki_quinoa_bowl.htmlhttp://www.eatingwell.com/recipes/seared_tuna_tataki_quinoa_bowl.htmlhttp://www.eatingwell.com/recipes/seared_tuna_tataki_quinoa_bowl.htmlhttp://www.eatingwell.com/recipes/seared_tuna_tataki_quinoa_bowl.htmlhttp://www.eatingwell.com/recipes/seared_tuna_tataki_quinoa_bowl.htmlhttp://www.eatingwell.com/recipes/seared_tuna_tataki_quinoa_bowl.htmlhttp://www.eatingwell.com/recipes/japanese_chicken_scallion_rice_bowl.htmlhttp://www.eatingwell.com/recipes/japanese_chicken_scallion_rice_bowl.htmlhttp://www.eatingwell.com/recipes/japanese_chicken_scallion_rice_bowl.htmlhttp://www.eatingwell.com/recipes/broiled_salmon_with_miso_glaze.htmlhttp://www.eatingwell.com/recipes/broiled_salmon_with_miso_glaze.htmlhttp://www.eatingwell.com/recipes/broiled_salmon_with_miso_glaze.htmlhttp://allrecipes.com/Recipe/Moms-Sushi-Rice/Detail.aspxhttp://allrecipes.com/Recipe/Moms-Sushi-Rice/Detail.aspxhttp://allrecipes.com/Recipe/Sesame-Seared-Tuna/Detail.aspxhttp://allrecipes.com/Recipe/Sesame-Seared-Tuna/Detail.aspxhttp://allrecipes.com/Recipe/Halibut-with-Rice-Wine/Detail.aspxhttp://allrecipes.com/Recipe/Halibut-with-Rice-Wine/Detail.aspxhttp://www.eatingwell.com/recipes/easy_miso_chicken_ramen.htmlhttp://www.eatingwell.com/recipes/easy_miso_chicken_ramen.htmlhttp://www.eatingwell.com/recipes/easy_miso_chicken_ramen.htmlhttp://www.eatingwell.com/recipes/japanese_cucumber_salad.htmlhttp://www.eatingwell.com/recipes/japanese_cucumber_salad.htmlhttp://www.eatingwell.com/recipes/japanese_cucumber_salad.htmlhttp://www.eatingwell.com/recipes/pineapple_teriyaki_chicken.htmlhttp://www.eatingwell.com/recipes/pineapple_teriyaki_chicken.htmlhttp://www.eatingwell.com/recipes/pineapple_teriyaki_chicken.htmlhttp://allrecipes.com/Recipe/Japanese-Beef-Stir-Fry/Detail.aspxhttp://allrecipes.com/Recipe/Japanese-Beef-Stir-Fry/Detail.aspxhttp://allrecipes.com/Recipe/Japanese-Zucchini-and-Onions/Detail.aspxhttp://allrecipes.com/Recipe/Japanese-Zucchini-and-Onions/Detail.aspxhttp://allrecipes.com/Recipe/Japanese-Zucchini-and-Onions/Detail.aspxhttp://allrecipes.com/Recipe/Shoyu-Chicken/Detail.aspxhttp://allrecipes.com/Recipe/Shoyu-Chicken/Detail.aspx -
8/9/2019 January 2015 Allrecipes Measuring Cup Trend Report - Healthful Eating Trends for 2015
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C stands for convenience. Make healthier eating more convenientand consumers will cheer with their wallets, especially when itinvolves veggies. More than 70% of Millennials, Gen Xers, and BabyBoomers say they purchased pre-cut vegetables for cooking inthe past year. Upwards of 60% purchased salad kits, and 42% of
consumers have tried stir-fry kits. But theres a difference in howgenerations embrace convenience: Gen Xers (44%) and Millennials(42%) lead the way, while Boomers (3%) arent in the samemindset. Convenience is also a driver with shelf stable and frozenproducts: 45% of cooks are using pasta/rice kits, 45% have triedfrozen skillet meals, and 33% use simmering sauces to add flavor tomeats and vegetables.
INSIGHT #6 The C Factor
Spinach and
Feta Pita
Bake
493 reviews
Buffalo
Chicken Pasta
Salad
39 reviews
Ravioli &
Vegetable
Soup
300 votes
Tortellini
Primavera
313 votes
Miracle Soup
93 reviews
Fast and Easy
Turkey Pot
Pie
20 reviews
Minestrone
with Endive &
Pepperoni
66 votes
Quick
Vegetable
Saut
39 votes
Popular Convenience Food Recipes
Allrecipes ( ) EatingWell ( )
80
0 21% 13% 6%
34% 36% 34%
47% 46%
34%
23% 25% 19%
80
0
74% 72% 70%
37%32%
25%
62%71%
59%
42% 43%
31%
48% 47%
35%
Salad KitsSimmering SaucePre-cut Vegetables Stir-fry Kits Frozen Skillet Meals
Prepared MeatEntres
Delivered Meal/Recipe Kits
Pasta or Rice Kits(Hamburger Helper, etc.)
Pre-marinatedMeats
Popular Conven ence Products
Millennials
Gen X
Baby Boomers
Allrecipes.com Measuring Cup 2015 HEALTHY EATING TRENDS 6
http://allrecipes.com/Recipe/Spinach-and-Feta-Pita-Bake/Detail.aspxhttp://allrecipes.com/Recipe/Spinach-and-Feta-Pita-Bake/Detail.aspxhttp://allrecipes.com/Recipe/Spinach-and-Feta-Pita-Bake/Detail.aspxhttp://allrecipes.com/Recipe/Buffalo-Chicken-Pasta-Salad/Detail.aspxhttp://allrecipes.com/Recipe/Buffalo-Chicken-Pasta-Salad/Detail.aspxhttp://allrecipes.com/Recipe/Buffalo-Chicken-Pasta-Salad/Detail.aspxhttp://www.eatingwell.com/recipes/ravioli_vegetable_soup.htmlhttp://www.eatingwell.com/recipes/ravioli_vegetable_soup.htmlhttp://www.eatingwell.com/recipes/ravioli_vegetable_soup.htmlhttp://www.eatingwell.com/recipes/tortellini_primavera.htmlhttp://www.eatingwell.com/recipes/tortellini_primavera.htmlhttp://allrecipes.com/Recipe/Miracle-Soup/Detail.aspxhttp://allrecipes.com/Recipe/Fast-and-Easy-Turkey-Pot-Pie/Detail.aspxhttp://allrecipes.com/Recipe/Fast-and-Easy-Turkey-Pot-Pie/Detail.aspxhttp://allrecipes.com/Recipe/Fast-and-Easy-Turkey-Pot-Pie/Detail.aspxhttp://www.eatingwell.com/recipes/minestrone_pepperoni_soup.htmlhttp://www.eatingwell.com/recipes/minestrone_pepperoni_soup.htmlhttp://www.eatingwell.com/recipes/minestrone_pepperoni_soup.htmlhttp://www.eatingwell.com/recipes/quick_vegetable_saute.htmlhttp://www.eatingwell.com/recipes/quick_vegetable_saute.htmlhttp://www.eatingwell.com/recipes/quick_vegetable_saute.htmlhttp://www.eatingwell.com/recipes/quick_vegetable_saute.htmlhttp://www.eatingwell.com/recipes/quick_vegetable_saute.htmlhttp://www.eatingwell.com/recipes/quick_vegetable_saute.htmlhttp://www.eatingwell.com/recipes/quick_vegetable_saute.htmlhttp://www.eatingwell.com/recipes/minestrone_pepperoni_soup.htmlhttp://www.eatingwell.com/recipes/minestrone_pepperoni_soup.htmlhttp://www.eatingwell.com/recipes/minestrone_pepperoni_soup.htmlhttp://allrecipes.com/Recipe/Fast-and-Easy-Turkey-Pot-Pie/Detail.aspxhttp://allrecipes.com/Recipe/Fast-and-Easy-Turkey-Pot-Pie/Detail.aspxhttp://allrecipes.com/Recipe/Fast-and-Easy-Turkey-Pot-Pie/Detail.aspxhttp://allrecipes.com/Recipe/Miracle-Soup/Detail.aspxhttp://www.eatingwell.com/recipes/tortellini_primavera.htmlhttp://www.eatingwell.com/recipes/tortellini_primavera.htmlhttp://www.eatingwell.com/recipes/ravioli_vegetable_soup.htmlhttp://www.eatingwell.com/recipes/ravioli_vegetable_soup.htmlhttp://www.eatingwell.com/recipes/ravioli_vegetable_soup.htmlhttp://allrecipes.com/Recipe/Buffalo-Chicken-Pasta-Salad/Detail.aspxhttp://allrecipes.com/Recipe/Buffalo-Chicken-Pasta-Salad/Detail.aspxhttp://allrecipes.com/Recipe/Buffalo-Chicken-Pasta-Salad/Detail.aspxhttp://allrecipes.com/Recipe/Spinach-and-Feta-Pita-Bake/Detail.aspxhttp://allrecipes.com/Recipe/Spinach-and-Feta-Pita-Bake/Detail.aspxhttp://allrecipes.com/Recipe/Spinach-and-Feta-Pita-Bake/Detail.aspx -
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*The Better Homes and Gardens 2014 Food Factor Studywas fielded in June 2014, as part of Merediths ongoingconsumer trending research. The 2014 Study is thefourth wave of the modern trending program, continuingthe rich tradition of the Better Homes and Gardens FoodTrend Study and providing insights into Americas foodshopping, cooking, and serving habits.
Methodology
Data cited in this Measuring Cup Report is derived froman external panel fielded in November 2014, consistingof 1,000 U.S.-based participants using age and genderfilters to provide a representative sample. Respondentswere over age 18 and under age 55, and included onlyhouseholds with children.
About Allrecipes
Allrecipes, the worlds largest food-focused socialcommunity, receives more than one billion visits annuallyfrom family-focused women who connect and inspire oneanother through photos, reviews, videos and blog posts.Since its launch in 1997, the Seattle-based social site hasserved as a dynamic, indispensable resource for cooksof all skill levels seeking trusted recipes, entertainingideas, everyday and holiday meal solutions and practicalcooking tips. Allrecipes is a global, multi-platform brandwith 19 sites, three mobile apps, and 15 eBooks, serving24 countries in 13 languages. In 2013, Allrecipesmagazinelaunched nationwide, and an Allrecipescooking segmentpremiered on Merediths The Better Show.
About EatingWell
Launched in 2002, EatingWell is a leading source ofscience-based nutrition advice; inspiring articles aboutfood, farms and cooking; delicious and healthy recipes,and useful shopping information. EatingWell is fast-growing multi-media brand that focuses exclusively onthe expanding healthy-eating sector and its mission is tomake healthy eating a joyful way of life. The brand has
rapidly diversified from producing its flagship bimonthlyEatingWell Magazine (which now reaches more than 4.1million readers) to multiple formats, including a content-rich website (www.eatingwell.com) which reaches closeto five million unique visitors a month, content andbrand licensing, custom publishing, as well as consumercookbooks and health books.
About Meredith Corporation
Meredith Corporation (NYSE:MDP;www.meredith.com)is the leading media and marketing company servingAmerican women. Meredith features multiple well-knownnational brandsincluding Better Homes and Gardens,Parents, Family Circle, Allrecipes.com, Fitness, AmericanBaby and EveryDay with Rachael Rayalong with localtelevision brands in fast-growing markets. Meredith isthe industry leader in creating content in key consumerinterest areas such as home, family, food, health andwellness and self-development. Meredith uses multipledistribution platformsincluding print, television, digital,mobile, tablets, and videoto give consumers contentthey desire and to deliver the messages of its advertising
and marketing partners.
Please Contact:
For a full survey report and additional details,please contact:
Esmee WilliamsAllrecipesVice President, Consumer & Brand Strategy2064367416
Jessie PriceEatingWellEditor-in-Chief802-985-4534Jessie.Price@eatingwell.com
Allrecipes.com Measuring Cup 2015 HEALTHY EATING TRENDS 7
http://allrecipes.com/http://www.eatingwell.com/http://www.meredith.com/http://www.meredith.com/mailto:esmee%40allrecipes.com?subject=mailto:Jessie.Price%40eatingwell.com?subject=http://www.allrecipes.com/mailto:Jessie.Price%40eatingwell.com?subject=mailto:esmee%40allrecipes.com?subject=http://www.meredith.com/http://www.meredith.com/http://www.eatingwell.com/http://allrecipes.com/ -
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