Allrecipes surveyed thousands of cooks worldwide to discover global digital food trends. In this report, we are pleased to share the findings of Allrecipes’ 2013 Global Digital Cooking Trends Survey where we investigated the shopping, cooking, and eating behaviors of home cooks on a global scale. Cooks around the world shared what is important to them, what inspires them, and which items land in their shopping cart and on their dinner tables. As digital technologies evolve, so do planning, prepping, and ultimately, consumption behaviors.

To compile the 2013 Global Food Trends Measuring Cup Report, Allrecipes surveyed home cooks in the 13 largest of our 18 global communities.* Health concerns, desire for greater meal variety, and a love of cooking are why cooking at home is growing in markets around the world. Top findings include:

InsIght #1: We Are More Alike Than DifferentWho’s cooking? Cooks in Quebec (89%), Australia (87%) and Russia (86%) are the most likely to be preparing meals at home; Germany (68%) and Canada (66%) are the least likely.

Cooks around the globe are preparing more meals at home compared to a year ago (80% cook daily). top motivations for home cooking include eating healthier (56% of respondents), increasing meal variety (48%), and a love of cooking (43%).

86%

Russia

65%

19%

Germany(highest)

Russia(lowest)

75%

38%

Poland(highest)

France(lowest)

89% 87%

AustraliaQuebec42%

overall

43%48%49%

56%overall

Improve cooking

skills

Greater meal

varietyLove to

cookTo save money

Eat healthier

the top motivators to cook at home vary by country

2013 trends: What Global Families are Cooking and Eating 1Allrecipes.com Global Measuring Cup

2013 trends: What Global Families are Cooking and Eating

Online recipe sites continue to be the #1 resource for home cooks. 63% of global cooks find recipes online using an ever-evolving range of digital devices.

InsIght #2: “What’s for Dinner?” is Now a Multiple Choice Question

Most likely to seek online video for meal planning and preparation

29%Brazil

28%Argentina

30% Poland

The importance of online recipes including peer-based ratings and reviews surged 126% last year, rising to 61% globally compared with 27% the year before.

Ratings and reviews play a leading role in convincing 42% of cooks to try new recipes, up from 33% last year. Half (49%) of global cooks are more likely to try a recipe if it comes from a ‘cook like them.’

InsIght #3: Peers’ Palates Influence What’s Cooking

Canadian cooks, always polite, are the most likely to share

cooking experiences on social sites (Facebook/Twitter); 28% do so.

1 in 7 (15%) of global home cooks has reviewed an online recipe.

Cooks in Brazil, Mexico, the United States, and Argentina are the most likely to be influenced by recipe reviews; those least likely to find confidence in peer reviews include cooks in the Netherlands, France, and Germany.

28% Canada

18%2012

9%2011

In 2012, the number of home cooks visiting video sites for meal ideas doubled—from 9% of global home cooks in 2011 to 18% in 2012. Home cooks in Poland (30%), Brazil (29%) and Argentina (28%) are the most likely to seek online video for meal planning and preparation.

2013 trends: What Global Families are Cooking and Eating 2Allrecipes.com Global Measuring Cup

Health and nutrition is a global consideration as 56% of cooks around the world cite “healthy and nutritious” as criteria for their everyday meals. Even with the slight rise in home meal preparation, global cooks are less interested in cooking from scratch—as indicated by the rise in use of prepared food products as the foundation of a meal.

In Poland and Russia, “healthy” is defined as home-cooked meals coming entirely from basic ingredi-ents. Home cooks in these countries are most passionate about the use of whole fruits and vegetables, dry pasta, and grains.

In germany, home cooks are increasingly using convenience products such as canned beans, pre-washed and cut vegetables, frozen ingredients or baking

mixes to create a healthy meal.

While prepared ingredients show growth in popularity, you’ll still find fresh produce in 86% of global grocery carts each week.

InsIght #4: Global Cooks are Redefining “Healthy” Meals

86%

ComfoRt food: Argentina & Netherlands

fAmIly-fRIendly: Brazil, France, Mexico,

Poland & Russia

InClude on-hAnd IngRedIents:

Australia/New Zealand, Brazil, UK

InClude neW IngRedIents And flAvoRs:

Canada

fun to pRepARe: Germany, Netherlands, Quebec

eAsy, WIth feW steps And IngRedIents:

Mexico, Quebec

Netherlands Poland

GermanyFrance

Russia

Quebec

Canada

Mexico

Brazil

Argentina

Australia

New Zealand

United

Kingdom

following health and nutrition, home cooks around the world want their everyday meals to be:

2013 trends: What Global Families are Cooking and Eating 3Allrecipes.com Global Measuring Cup

As mobile devices become increas-ingly important to everyday functions, there is a huge growth opportunity for mobile communica-tions. Nearly half (48%) of global consumers are always connected to their mobile device, and use their phones while shopping for food.

InsIght #5: Learning to Plan, Prep and Cook ‘Smart’-er

you’re most likely to find smudged fingerprints on the mobile devices of cooks in germany (16% of respondents are using mobile phones to access recipes in the kitchen) and Canada (12%). Of cooks in the U.S. who own mobile devices, 19% are using their smartphone in the kitchen, while 38% rely on their tablet.

26% of global home cooks are phoning it in—dinner that is—by searching for recipes and meal ideas on their mobile devices.

smartphone penetration is highest in north America (62%) and Western europe (60%), and lowest in Latin America and Eastern Europe (both 13%).** However, home cooks in Poland are most likely to own a conventional mobile phone (70%).

Home cooks in Argentina (25%) and the UK (27%) use a Smartphone in-store while shopping for food.

Canadian cooks use a second screen as well; nearly one in four (23%) owns an iPad or tablet.

62%North America

60%Western Europe

16% Germany

12% Canada

19% U.S.A.

2013 trends: What Global Families are Cooking and Eating 4Allrecipes.com Global Measuring Cup

methodology

Data provided is from an Allrecipes.com online survey of 7,463 global participants fielded on the respective sites in September 2012. No incentives were used to reward or incent participation. For more information on the survey methodology such as response counts for each question or details on questions in order or format, please feel free to contact us.

please Contact:

stephanie RobinettAllrecipes.comDirector, Communications+1 206.708.9271stephanier@allrecipes.com

About Allrecipes.com

Allrecipes, the world’s largest digital food brand, receives more than 1 billion annual visits from family-focused women who connect and inspire one another through photos, reviews, videos and blog posts. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes is a global, multi platform brand providing insights into the lives of women everywhere based on activity from 18 web-sites, 18 mobile sites, 11 mobile apps, and 14 eBooks serving 23 countries in 12 languages. Allrecipes is part of Meredith Corporation (NYSE: MDP), the leading media and mar-keting company serving American women. For additional information regarding Meredith (NYSE: MDP), please visit www.meredith.com. For additional information regarding Allrecipes, please visit http://press.allrecipes.com.

About meredith Women’s network

Meredith Women’s Network is the #1 premium network in the women’s lifestyle category. We reach 40 million unique visitors monthly. We have the largest female audience across every life stage.

About meredith Corporation

Meredith Corporation (NYSE:MDP; www.meredith.com) is the leading media and marketing company serving American women. Meredith features multiple well-known national brands—including Better Homes and Gardens, Parents, Family Circle, Allrecipes.com, Fitness, American Baby and EveryDay with Rachael Ray—along with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer inter-est areas such as home, family, food, health and wellness and self-development. Meredith uses multiple distribution platforms—including print, television, digital, mobile, tab-lets, and video—to give consumers content they desire and to deliver the messages of its advertising and marketing partners.

*Argentina, Australia, Brazil, Canada, Germany, France, Mexico, Netherlands, Poland, Quebec, Russia, UK, US

**Source: eMarketer: Smartphone, Mobile Phone and PC Penetration Worldwide, by Region, 2009-2014

2013 trends: What Global Families are Cooking and Eating 5Allrecipes.com Global Measuring Cup