Jack In The Box Worldwide COMMUNICATIONS & ENGAGING CONTENT for the ALWAYS-ON Ecosystem

A Part of the The 120 Media Collective

Jack’s Beliefs

Brand Communications is fast evolving from ‘Product Advertising’ to ‘Meaningful

Content’.

You’re exposed to almost 5,000 product messages every day. How many do you remember?

Jack’s Beliefs

Brands need to define a Clearer Purpose than ever before.

What is the role you want to play in the every day lives of people? How can you go beyond a transactional

relationship?

Jack’s Beliefs

A Cohesive Content Strategy defines your Channel Strategy, not Vice-Versa.

With a multiplicity of devices and channels, are you able to deliver consistent and impactful messages?

Jack’s Beliefs

Brands need their own Newsrooms, not just Campaign Management teams.

Do you’ve a stated strategy and the right partners to compete with real-time content? Have you clearly defined

your extended competitive landscape?

Jack’s Beliefs

Not Consumers but People.

Are you trying to sell to them every single time? Imagine a nagging sales man who tries to sell his stuff every time he

sees you. Would you even entertain him?

Jack’s Key People

Roopak Saluja, Founder & CEO,

The 120 Media Collective

Abhishek Razdan, SVP & Business Head

Jack In The Box WW, Mumbai

Mairu Gupta, VP & Business Head

Jack In The Box WW, Delhi

Ashish Patkar, Creative Director - Copy

Jack In The Box WW, Mumbai

Jasleen Gupta, Chief Editor

Jack In The Box WW, Mumbai

Jack’s Services

Strategy & Planning

Multi-Platform Content

Campaigns &

Activations

Media Planning &

Buying

Tech & Analytics

SEM & SEO ORM Digital Video

Production

Jack’s Clients

Jack’s Awards

Jack’s Case Studies

1.5 million visits since May ‘14

3.7 million page views

800,000 organic visits

“Making beauty attainable to the everyday girl”

Media & Search

Social Media

Content Platform

300,000 visits through social media

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WHY THIS KOLAVERI DI?

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Smart Experiential Travel portal To be launched (WIP) Online travel experience Research Content Bookings

Group Companies

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