j lashua content marketing now conf 2012 intel case study_day2
DESCRIPTION
Jennifer Lashua, Social Media Strategist at Intel, discusses Intel’s approach to content sourcing, development, publication, and syndication across each social network, with a focus on the unique needs and interests of each audience. Content Marketing Strategies Conference - May 2012. http://ContentMarketingNow.com @contentmktgnowTRANSCRIPT
Social Content Marketing at Intel
Jennifer LashuaIntel Social Media Center of Excellence
@runningjen
Who we are (socially speaking … )
• 1 Global Facebook page– 51 country pages
• 1 Primary Twitter Handle– 30 supporting handles
• 1 Global YouTube Channel – 14 International Channels
• 1 Google+ Page– 7 circles
• Support for local networks– Weibo, RenRen, Vkontakte, etc
> 13M global fans/followers
INTEL CONFIDENTIAL3
Social Content Publishing Model
Time >
Reso
urc
es
>
Constant content stream, “Always On”
Stories, mini-campaigns, events
Campaigns, feature content
Content Case Studies
Campaign-Driven
News & Insights
Informational
Think Global, Act
Local
Create centrally, Share globally
COE
Create locally, extend globally
11
A sneak peek into what’s next for Intel:Branded Content and Storytelling
Coming soon … #iQ
INTEL CONFIDENTIAL
Thank you!
@runningjen
