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Yoga Australia is the peak national body for Yoga in Australia, committed to the yoga industry.

Our 10,000+ active members are ready to engage with your business.

It is our mission to support the continued growth of the Yoga Industry, maintain quality training and provide schools, studios, teachers and brands with the opportunity to share a service with the public that will do just as the word suggests: service.

our members, your audience.

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8,800+ LIKES

/yogaaustralia.org.au 4,000+

FOLLOWERS

10,800+EDM SUBSCRIBERS

1,000+PRINT COPIES

PER YEAR

8,000+IG IMPRESSIONS

PER MONTH

10,000+SMILING YOGI’S

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“Working with Yoga Australia to reach motivated yoga teachers has been great for our small business. We offer Alexander Technique applied to yoga teaching and run small workshops. The help from the office in how we can reach out to yoga teachers has been good, and we always get a good ROI as well!”

Kathy DriscollDirector of Sydney Alexander Technique

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Yoga Today is an annual themed publication of Yoga Australia, with issues published in November. Issues of the magazine are widely distributed through training schools, yoga studios, events, festivals and expos.

PAGE RATES

FULL PAGE $465.00 AUD

HAND PICKED FAVOURITES $290.00 AUD

HALF PAGE $240.00 AUD

* Registered members receive a 10% discount on rates. Rates exclude GST

In addition our registered members have access to a digital copy, and newly registered Yoga Australia members receive the latest issue in the mail with their membership certificates.

* Registered members receive a 10% discount on rates. Rates include GST

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FULL PAGE

HALF PAGE

HANDPICKED FAVOURITESYOGA TODAY ARTWORK SPECIFICATIONS

• All images 300dpi in CMYK• Do not exceed 280% ink weight• Include 5mm bleed for Full Page Ads• Set artwork to exact ad size• Artwork file size to be no larger than 10MB• Thin type should not be made up of more than 1 colour• Thin type should not be reversed• 185-word count maximum for a ‘Handpicked Favourites’ feature

*The placement of advertisements is at the discretion of the publishers

Print artworkspecifications

ARTWORK DIMENSIONS W X H

FULL PAGE 210MM x 297MM

HANDPICKED FAVOURITES 200MM x 200MM

HALF PAGE 166MM x 117MM

ISSUE DISTRIBUTED ADVERTISING BOOKING DEADLINE

BEYOND ASANA MARCH 1st FEBRUARY 1ST

BUSINESS EDITION JULY 1ST JUNE 3RD

TRAINING EDITION NOVEMBER 1ST OCTOBER 1ST

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HALF PAGE AD

FULL PAGE AD

HANDPICKED FA

VOURITES

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advertorial/ˌadvəːˈtɔːrɪəl/noun

a newspaper or magazine advertisement giving information about a product in the style of an editorial or objective journalistic article.an advertisement in the form of editorial content. The term “advertorial” is a blend of the words “advertisement” and “editorial”.an advertisement disguised as a regular piece of content.

In a bid to maintain a cohesive appearance throughout the magazine, and preserve the overall “look and feel” of the publication, our editors will influence the design of the advertorial: you write; we design! Note: The advertorial will specify at the top of the ad that it is a paid advertisement.

ARTWORK REQUIREMENTS W X H

ADVERTORIAL ARTWORK SPECS 190MM x 70MM

500 WORD COUNT LIMIT FOR TEXT

ADVERTORIAL RATE

ADVERTORIAL $550.00 AUD

*The placement of advertisements is at the discretion of the publishers*rates exclude GST

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“If you offer any service for Yoga Teachers, Yoga Teacher Trainees and Yoga Practitioners, I would highly recommend promoting your services through Yoga Australia’s eNewsletters and Yoga Today magazine. With more than 10 000 members, Yoga Australia is a fantastic, cost-effective, and simple way to advertise. The Yoga Australia marketing team are friendly and easy to work with.”

Trina Bawden-Smith Englightened Events

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AD RATES MEMBER ENEWS SUBSCRIBER ENEWS BOTH

MREC $154 $154 $258

WHAT’S ON $203 $203 $356

THINGS WE LOVE N/A $200 N/A

BANNER $253 $253 $415

DIMENSIONS W X H

1 MREC 600PX x 500PX

2 WHAT’S ON 250PX x 250PX

3 BANNER 600PX x 300PX

4 THINGS WE LOVE 250PX x 250PX

Yoga Australia delivers two different types of eNewsletters; one to our members (registered teachers and training providers); the other to subscribers (retired members, teachers in training, non-Yoga Australia registered teachers & yoga enthusiasts).

* Registered members receive a 10% discount on rates. Rates exclude GST

DIGITAL ARTWORK SPECIFICATIONS

- High quality JPEG, GIF or PNG files only.- Ensure artwork is set to exact ad size.- 200dpi resolution.- RGB colour mode only.

* WHAT’S ON Artwork, a URL to link to the advertisement, a 230 to 270-character copy and the date & location

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MREC(w) 600px (h) 500px

BANNER(w) 600px (h) 300px

WHAT’S ONimage size

(not including text and button)(w) 250px (h) 250px

THINGS WE LOVEavailable only in subscriber

eNewsletterimage size

(not including text)(w) 250px (h) 250px

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In our saturated market of yoga teachers, courses, workshops and much more, being relevant and noticed in marketing is crucial.

So recently I decided to run a paid ad in the Yoga Australia e-newsletter to teachers. With advance planning, I secured a What’s On ad to be at the top of the newsletter!

Straight away I had hits on the link, and whilst the Professional Development event is quite specific, it translated into sales and contacts which more than paid for the ad. Highly recommended!

Caroline Giles Yoga Therapist and Yoga Teacher at Experience Yoga

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The appeal of the Yoga Australia direct mail is the opportunity to target specific members.

• Direct mails can be tailored by membership type and state to suit your requirements.

AD UNIT

SETUP FEE $100

EMAIL & POSTAL DATA RENTAL (MEMBERS)

$0.60 PER FILE

EMAIL DATA RENTAL

(SUBSCRIBERS)

$0.07 PER FILE

* Registered members receive a 10% discount on rates. Rates exclude GST

DIRECT MAIL GUIDELINES

Note all advertising must adhere to our brand guidelines.

• Email Subject • Number of CPD points (if relevant)• Date(s), Time(s), and Location(s)• Cost(s)• Program Image 600px (w) x 600px (h)

* Program image is the artwork (picture) with the copy (wording) superimposed on the artwork

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Given ample time, our graphic designer can form advertising artwork for you for a fee of $300 (including GST). If you would like to contract this service, please email our friendly advertising team at advertising@yogaaustralia.org.au

AD UNIT

ADVERTISEMENT DESIGN $300

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Instagram Story advertising enables direct reach to followers of the Yoga Australia Instagram, lasting 24 hours. This option is perfect is you’re running a workshop, holding an event or promoting a teacher training course to quickly redirect our followers to your own instagram page.

INSTAGRAM STORY

SETUP AND ADVERTISING $50.00 AUD

* Registered members receive a 10% discount on rates. Rates exclude GST

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Instagram story advertising works a little differently.The Instagram story advertisement is designed in-line with Yoga Australia’s brand guidelines - Our inhouse designer produces the advertisement for you.You’re allocated 3 slides on the Instagram story, with space to include:

Slide 1

• Event/workshop Name• Who will be holding the event (your name, company name, company in conjunction with)

Slide 2 • Brief outline 10-15 words

Slide 3 • When it is happening• Where it is happening (if different from company location)• Enquire at (your instagram username)

If you’re interested in promoting a product, you may not be the right fit for this mode of advertising. Enquiries about this advertising option undergo revision for suitability. If you’re interested, get in contact with advertising@yogaaustralia.org.au to see if you’re eligible to advertise with Instagram Story.

Instagram storyformatting

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3.

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Package offers

The Yoga Australia advertising team is happy to tailor an advertising package to suit your promotional needs and marketing budget. Enquire at advertising@yogaaustralia.org.au

Head Office

Yoga Australia inc.125A Chapel St, Windsor 31811300 881 451

yogaaustralia.org.au