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Jawaharlal Nehru, Indira Gandhi, Rajiv Gandhi ads alone cost

UPA-2 Rs 53 crore

Atul Thakur, TNN | Jun 9, 2013, 03.22 AM IST

READ MOREUPA-2|Jawaharlal Nehru|Rajiv Gandhi|Indira Gandhi|UPA Govt Ads

Over the past five years, more than a third of UPA-2's spending on ne wspaper advertisements for birth and death anniversaries of former leaders has been on

Rajiv Gandhi, Indira Gandhi and Jawaharlal Nehru.

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Rajiv Gandhi remembered on death anniversaryNEW DELHI: The Nehru-Gandhi family, not surprisingly, emerges as the government's favourite when it comes to expenditure on

newspaper advertisements on former leaders. Over the past five years, more than a third of UPA-2's spending on newspaper

advertisements for birth and death anniversaries of former leaders has been onRajiv Gandhi,Indira Gandhiand Jawaharlal Nehru.Of the total Rs 142.3 crore spent on newspaper advertisement on former leaders, Rs 53.2 crore was used for ads on the trio.

According to the directorate of advertisement and visual publicity (DAVP), in the five years between 2008-09 and 2012-13, the

government has published ads on birth and death anniversaries of 15 former leaders.

With Rs 38.3 crore spent on his death and birth anniversary,Mahatma Gandhiaccounts for the highest ad allocation for any

individual leader. The Mahatma is followed byRajiv Gandhi, B R Ambedkar, Indira Gandhi andJawaharlal Nehruin that order.

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B R Ambedkar is the only non Nehru-Gandhi leader who had more than Rs 10 crore worth

of allocation for central government ads. The top five leaders onthe listaccounted for over Rs 100 crore of the ad spending, more

than two-thirds of the total expenditure.

The government spent Rs 8.6 crore to observe the birth or death anniversaries of Sardar Patel, while the cost of keeping Babu

Jagjivan Ramalive in publicmemorywas Rs 6.2 crore. Former prime ministerLal Bahadur Shastriaccounted for Rs 3 crore of

government spending and the expenditure on the birth anniversaries of Maulana Azad and S Radhakrishnan was Rs 2 crore and Rs

1.2 crore respectively.

It appears that the government is relatively less generous in remembering non-Congress leaders, apart from Ambedkar. Apart from

leaders from the Congress party, the list also includes Netaji Subhas Chandra Bose,Bhagat Singh, Raj Guru and Sukhdev.The

onlynon-political figure on the list is Swami Vivekananda, presumably because his 150th birth anniversary was in January this year.

The expenditure on commemorating the martyrdom of Bhagat Singh, Raj Guru and Sukhdev was Rs 9.7 crore, while the ad spending

on birthdays of Netaji and Swami Vivekananda was Rs 50 lakh and Rs 90 lakh respectively.

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