israel gives - israel media network presentation 4.pptx
TRANSCRIPT
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Five Hundred Million Reasons 550 Million Reasons Your Amutah Should Reach out to Evangelical Christian Zionists
Israel GivesOctober 21, 2015
Shlomo SchreibmanVice President of Israel Media Network
Tuly WeiszPublisher of Breaking Israel News
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You will not hear the words “Fundraising”, “dollars”, or “shekels” in this entire presentation.
(but don’t leave - it’ll be worth it!)
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➔ From Columbus, Ohio➔ Synagogue Rabbi for 5 years➔ Hated Fundraising➔ Made Aliyah in 2011
a little about myself
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➔ Israel365➔ Breaking Israel News➔ Judaica Store➔ Israel Media Network
a little about myself
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Jews have good reason to be suspicious of Christians
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Reason #1
2,000 year history of Christian Anti-Semitism
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Reason #2
Aggressive Proselytizing and Missionary Activity
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Reason #3
Extreme positions on social issues
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Christian Zionists: These are not your grandparent’s Goyim
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7 Billion people worldwide2 Billion Christians
1 Billion Protestants550 Million Evangelicals
13 Million Jews
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What “Really” Motivates Christians to Support Israel?
1. Repentance2. Appreciation3. Genesis 12:3
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Tourism
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Political Support
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Philanthropy
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How can my Amutah reach out to Evangelical Christian Zionists?
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Our Shared Heritage: The Bible
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Tell your story in a way Christians can understand and appreciate
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Case Study #1: Magen David Adom
Challenge:How to get Christians to care about the importance of MDA?
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Solution: The Israel Prayer Alert Newsletter
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Case Study #2: Keren LIBI
Challenge:How to advertise to Jewish and Christian donors at the same time?
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Solution: The 2014 IDF Calendar
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Solution: The 2014 IDF Calendar
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Case Study #3: Min HaTeva Honey
Challenge:How to sell Israeli honey beyond the Jewish market, to non Jews?
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Solution: Quote from the Bible, of course!
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Case Study #4: Shavei Israel
Challenge:We get great PR, but how do we “convert” the traffic?
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Solution: Tell your story in an eBook - and give it away for free!
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Case Study #5: Meir Panim Soup Kitchen
Challenge:We’re doing great things, but no one is hearing about it!?
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Solution: Story Telling and Native Advertising
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Story telling is cute for bed time, but how do I see results?
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Measuring Success: If you can’t measure it, you can’t manage it
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What is the alternative?Banner Ads?
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Average click-through rate for banner ads is 0.1%
- Hubspot
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Thanks for Listening
Now go tell your story to 550 Million Evangelical Christian Zionists!
Shlomo [email protected]
Tuly [email protected]