isentia media analysis report au 2013

MEDIA ANALYSIS REPORT

Sample Report 2013

Contents INTRODUCTION 3

EXECUTIVE SUMMARY 4

MEDIA OVERVIEW 5

TREND 6

REGION/STATE BREAKDOWN 7

STORY FOCUS 8

LEADING TOPICS 9

LEADING MESSAGES 10

LEADING SPOKESPEOPLE 12

LEADING MEDIA 13

LEADING BYLINES & COMPERES 15

LEADING TWITTER USERS 17

PLACEMENT 18

ORIGIN OF COVERAGE 20

METHODOLOGY 21

MEDIA ANALYSIS REPORT / SAMPLE REPORT 2013 PAGE / 3

Introduction

This sample document demonstrates

the main features of the new Media

Analysis Report that integrates

social media with traditional media

analysis.

iSentia delivers strategic insights across all media. Our expert analysts, extensive media monitoring of coverage, and internationally recognised research methodologies intersect to deliver high quality media intelligence and insight.

iSentia Media Analysis Reports use the CARMA® methodology, which provides information on the favourability of media coverage measured in terms of its positioning, prominence, messages communicated and other key variables. This in-depth analysis is recommended where a thorough understanding of the likely impact and effects of media coverage is required.

For a more detailed description of the CARMA® methodology, see page 21.

It should be noted that:

All data used for the charts and tables in this document is for demonstration purposes only, and is not specific to any client or industry.

The charts and tables in this report are representative of the diverse media intelligence options that iSentia can produce.

Charts, tables and other aspects of analysis reports can be customised for each report.

Media content to be analysed can be sourced by iSentia or supplied by the client commissioning the report. Please contact your Account Management team for monitoring and content sourcing requirements.


Executive Summary

NOTE

*THE TERM “MEDIA REPORT” USED IN THIS

DOCUMENT REFERS TO ALL TYPES OF

ANALYSED PRESS, BROADCAST AND INTERNET

MEDIA COVERAGE.

Key Findings

This section provides a short summary of the key points uncovered in the analysis, and is usually one or two pages long.

It discusses not only the highlights of the current period’s coverage, but can also compare findings to the previous period (if applicable) and any conclusions drawn from the analysis.

The executive summary can also highlight any particular finding of interest as required.

The discussion in this section will vary depending on the coverage analysed over each report period.

In ongoing analysis, this and all following sections may include some discussion of major changes in a company’s coverage between the current analysis period and the previous one(s).

The table to the right shows key aspects of the current analysis period’s coverage. These can reflect a client’s interests and be adapted to reflect areas of particular interest. The table can also compare data from the current and previous periods.

Table 1

KEY METRICS SAMPLE REPORT

TOTAL VOLUME OF MEDIA REPORTS* OVERALL 256

PRESS 85

INTERNET 63

BROADCAST 108

SOCIAL MEDIA 72

AVERAGE FAVOURABILITY OVERALL 52.9

PRESS 54.1

INTERNET 50.8

BROADCAST 53.2

SOCIAL MEDIA 49.7

LEADING STORY FOCUS (REPORTS) PRESS, BROADCAST &

INTERNET

PRODUCTS & SERVICES (74)

SOCIAL MEDIA PRODUCTS & SERVICES (482)

LEADING MESSAGE (MENTIONS) PRESS, BROADCAST &

INTERNET

HAS INNOVATIVE PRODUCTS (60)

SOCIAL MEDIA POOR QUALITY PRODUCTS/SERVICES (21)

LEADING SPOKESPERSON (MENTIONS) PAUL YEE, PRODUCTS ANALYST (25)

LEADING MEDIA (REPORTS) PRESS, BROADCAST &

INTERNET

2GB; THE CANBERRA TIMES (13 EACH)

SOCIAL MEDIA TWITTER (64)

LEADING BYLINE (REPORTS) PRESS, BROADCAST &

INTERNET

CHI TRANTER (5)

LEADING INFLUENCER SOCIAL MEDIA DAIRY GOODNESS (4)


Media Overview

Chart 1

The chart at left shows the proportions of favourable, neutral and unfavourable client coverage over the analysis period.

In a competitive analysis report (that is, one that compares a client’s coverage with that of selected competitors), there can also be a pie chart showing the proportions of mentions of each company in the coverage analysed.

The chart below shows the trends in coverage across the different media types, highlighting where these intersect and where they diverge from one another. In particular, this chart can help you to identify the relationships between traditional and social media.

Chart 2

FAVOURABLE31%

NEUTRAL50%

UNFAVOURABLE19%

0

10

20

30

40

1/0

1/2

013

2/0

1/2

013

3/0

1/2

013

4/0

1/2

013

5/0

1/2

013

6/0

1/2

013

7/0

1/2

013

8/0

1/2

013

9/0

1/2

013

10/0

1/2

013

11/0

1/2

013

12/0

1/2

013

13/0

1/2

013

14/0

1/2

013

15/0

1/2

013

16/0

1/2

013

17/0

1/2

013

18/0

1/2

013

19/0

1/2

013

20/0

1/2

013

21/0

1/2

013

22/0

1/2

013

23/0

1/2

013

24/0

1/2

013

25/0

1/2

013

26/0

1/2

013

27/0

1/2

013

28/0

1/2

013

29/0

1/2

013

30/0

1/2

013

31/0

1/2

013

VO

LU

ME

SOCIAL MEDIA INTERNET BROADCAST PRESS


Trend

Chart 3 All Media

This chart shows the volume and favourability of coverage analysed in each month over the past three quarters.

In an ongoing analysis report, iSentia can provide

a trend breakdown over each report period (such

as a quarter), or the time period that best

correlates with a client’s internal reporting

requirements.

99 98 75 109 80

4284 92 76

31 42111 117

67117

85

134127

61

152 13799

143 129

139 12529 34

2949

63

3155 38

52195240

194

272256

166

258 260

200229

209

269294

54.252.8

52.553.1

51.249.8

54.0

53.7 52.1

49.751.2

55.153.6

40

45

50

55

60

0

150

300

450

600

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN

2012 2013

FA

VO

UR

AB

ILIT

Y

VO

LU

ME

FAV NEU UNFAV AVG FAV

THIS PULL-OUT BOX CAN BE USED TO HIGHLIGHT INTERESTING INFORMATION FROM THE CHART OR FROM OTHER TEXT


Region/State Breakdown

Chart 4 Press & Broadcast Media

This chart shows a breakdown of client coverage in Australian national media and in each state and territory.

This breakdown can also be provided across

different countries (such as Australia, New

Zealand, China, Singapore), or at a regional level

(such as Australia-New Zealand, South East Asia,

Greater China). Regions within a country can also

be broken into client-specific markets.

Each column shows the volume of favourable,

neutral and unfavourable media content, while the

line above shows the average favourability rating

of each region’s coverage.

18 2012 10

4 5 4 5

22 21

1712 22 22

106 5

11 6

10

6

5147

39

28 27 25

1612 11

50.0 48.9

52.353.2

51.752.8

55.0

50.352.1

30

35

40

45

50

55

60

0

15

30

45

60

75

90

SA NSW NATIONAL VIC QLD ACT WA TAS NT

FA

VO

UR

AB

ILIT

Y

VO

LU

ME



Story Focus

Chart 5 All Media

This chart shows the number of media reports (that is, print or online articles, or radio or television coverage) focused on each theme for that competitor, a breakdown of the favourable, neutral and unfavourable reports, and the average favourability of all coverage focused on that theme.

The “story focus” is the main focus or theme of each media report. Each has

only one story focus, but may discuss multiple issues or topics.

The different themes can be broken down into general areas, such as “corporate” and “products”, or into specific areas of interest to the client, like its different business divisions – such as “funds management”, “insurance”, and “real estate”.

Media Type

Chart 6

The chart above shows a breakdown of the main focus of media reports in press, internet and broadcast media coverage. Similar breakdowns are possible for other areas of the analysis, as well as separate discussion in the text of each area of coverage.

18 2641

19

53 2716

28

1021 12

11

8174 71 68

51.6 51.1

56.7

52.7

40

45

50

55

60

0

50

100

150

200

PRODUCTS & SERVICES

HUMAN RESOURCES

CORPORATE ISSUES

CORPORATE RESPONSIBILITY

FA

VO

UR

AB

ILIT

Y

VO

LU

ME


35

40

45

50

55

60

65

0

20

40

60

80

100

120

PRODUCTS & SERVICES

HUMAN RESOURCES

CORPORATE ISSUES

CORPORATE RESPONSIBILITY

FA

VO

UR

AB

ILIT

Y

VO

LU

ME

PRESS VOL BROADCAST VOLINTERNET VOL SOCIAL MEDIA VOLPRESS AVG FAV BROADCAST AVG FAVINTERNET AVG FAV SOCIAL MEDIA AVG FAV

WHAT MEDIA SAYS

THIS BOX CAN BE USED TO HIGHLIGHT COMMENTS IN

MEDIA REPORTS THAT RELATE TO THE CHART OR

TEXT ON THIS PAGE Media Name, 12 May 2012


Leading Topics

Corporate Issues

Chart 7

Analysis by iSentia tracks specific issues or topics which are referred to in media coverage. Each is counted once per media report, but one report will usually discuss many different issues, which may or may not be directly related to the “story focus”. For example, a report discussing a company’s financial results may mention its products in passing.

The favourability breakdown shown in these charts is that of the media reports as a whole, as is the average rating. Therefore, a topic that is mentioned in a media report that is unfavourable overall may not have been discussed negatively itself: the average rating is affected by the tone of the report overall.

Products & Services

Chart 8

The topics tracked in the analysis can be more general – such as “employees”, “growth”, “strategy”, “corporate social responsibility”, “sponsorship” – or specific – such as a client’s products in each business division. These are usually product types such as “credit cards”, “mortgages”, “insurance”, but the names of specific products can also be tracked. This can give an indication of whether the media is discussing the company in general terms, or, for example, if the specific company’s product launches or initiatives are receiving exposure in the media.

The charts above are examples of issues in the “corporate” and “products” categories. It is often useful to break down issues that are relevant to different business areas, particularly when a company’s activities are fairly diverse.

39

10 5

5

13 414

44

16 1514 10

59.8

51.3

57.0

42.9

54.0

35

40

45

50

55

60

65

0

15

30

45

60

75

90

EXPANSION/GROWTH

STAFF ISSUES

STRATEGY TRAINING EXECUTIVES

FA

VO

UR

AB

ILIT

Y

VO

LU

ME


14 10

14 18

13 11

24

27

52

31 28

13 12

51.2

44.5

53.9

50.0 50.8

40

45

50

55

60

0

30

60

90

120

CONSUMER PRODUCTS

COMPLAINTS OR

FEEDBACK

PRODUCT LAUNCH

BUSINESS PRODUCTS

PRICE

FA

VO

UR

AB

ILIT

Y

VO

LU

ME



Leading Messages

NOTE

THE CHARTS ON THE FOLLOWING PAGE SHOW

THE TOP MESSAGES BY VOLUME IN PRESS,

INTERNET, BROADCAST & SOCIAL MEDIA

Chart 9 All Media

Chart 10 All Media

Messages are a key area of qualitative analysis.

The messages to be tracked are set up prior to the analysis, so that the research is consistent. These messages can be changed over successive analysis reports as an organisation’s requirements change. However, some consistency is required to follow the trend of a message or set of messages over a significant period of time.

It is advisable to track both general messages and a company’s key corporate and marketing messages to provide a more complete image of the company’s portrayal in the media. General messages can include “customer-focused”, “leading company”, “good corporate citizen”; while key messages can be adapted from the company’s communication strategy.

7

9

9

17

61

10

40

0 10 20 30 40 50 60 70

EMPLOYER OF CHOICE

GOOD QUALITY PRODUCTS / SERVICES

CONTRIBUTES TO THE COMMUNITY

NOT COMMITTED TO INVESTMENT IN BUSINESS

CARES ABOUT ITS CUSTOMERS

POOR QUALITY PRODUCTS / SERVICES

HAS INNOVATIVE PRODUCTS

VOLUME

UNFAVOURABLE FAVOURABLE

14

2

2

5

17

17

5

5

29

8

9

7

4

21

4

2

0 10 20 30 40 50 60 70







EMPLOYER OF CHOICE

VOLUME

PRESS INTERNET BROADCAST SOCIAL MEDIA

MESSAGES ARE CONCEPTS THAT ARE COMMUNICATED, OFTEN INDIRECTLY, IN THE MEDIA, AND CAN BE FAVOURABLE OR UNFAVOURABLE


Press

Chart 11

Broadcast

Chart 12

Internet

Chart 13

Social Media

Chart 14

2

2

2

5

14

2

0 2 4 6 8 10 12 14 16


CARES ABOUT THE ENVIRONMENT

GOOD CUSTOMER SERVICE




VOLUME


5

7

8

29

9

0 5 10 15 20 25 30 35

OPERATES EFFICIENTLY / GOOD MANAGEMENT





VOLUME


5

5

17

2

3

17

0 5 10 15 20

POOR VALUE PRODUCTS / SERVICES

NOT AN EMPLOYER OF CHOICE

EMPLOYER OF CHOICE




VOLUME


4

2

1

21

6

1

0 5 10 15 20 25


POOR VALUE PRODUCTS / SERVICES


EMPLOYER OF CHOICE

NOT AN EMPLOYER OF CHOICE


VOLUME

FAVOURABLE UNFAVOURABLE


Leading Spokespeople

Chart 15 Press, Broadcast & Internet Media

Table 2

SPOKESPERSON AFFILIATION FAV COMMENT

NEU COMMENT

UNFAV COMMENT

VOL AVG FAV

PAUL YEE PRODUCTS ANALYST 0 7 18 25 43.0

JAKE SMITH COMPANY HEAD OF

CONSUMER PRODUCTS

16 0 0 16 65.0

STEPHEN NG COMPANY

REPRESENTATIVE

9 0 0 9 63.3

HELEN CHEN CONSUMER ADVOCATE 0 8 0 8 50.0

NINA LEE STOCKMARKET

ANALYST

4 0 0 4 61.3

SANJAY MEHRA ECONOMIST 0 0 3 3 36.7

iSentia’s media analysis captures the details of company spokespeople who are quoted or cited in the coverage, as well as any other commentators on the company (such as analysts, government representatives, or members of interest groups).

The “bias” of the spokespeople is also captured: their comments are categorised as favourable, unfavourable or neutral towards the company.

The average favourability rating shown in the charts is that of the media reports in which the spokesperson is cited – not that of the spokesperson. This can often be an interesting indicator of the effectiveness of company spokespeople, since if they successfully promote the company’s viewpoint and messages, this coverage is usually more favourable.

16

94

7 8

18

3

25

16

9 8

4 3

43.0

65.0 63.3

50.0

61.3

36.7

30

40

50

60

70

0

10

20

30

40

PAUL YEE JAKE SMITH STEPHEN NG HELEN CHEN NINA LEE SANJAY MEHRA

FA

VO

UR

AB

ILIT

Y

VO

LU

ME

FAV COMMENT NEU COMMENT UNFAV COMMENT AVG FAV


Leading Media

NOTE

THE CHARTS ON THE FOLLOWING PAGE SHOW

A BREAKDOWN OF THE LEADING MEDIA

OUTLETS IN PRESS, INTERNET, BROADCAST &

SOCIAL MEDIA.

All Media

Chart 16

This chart and those on the following page show the volume and average favourability of coverage in different media outlets that reported on the company. Usually only the top eight or ten media outlets (by volume) are shown.

2713

32

118

12

20

71

44

13 13 10 10

50.548.9

53.852.7

50.553.5

30

35

40

45

50

55

60

0

25

50

75

100

125

150

TWITTER FACEBOOK.COM DISCUSSIONS

THE AUSTRALIAN

FINANCIAL REVIEW

2GB SYDNEY ABC 702SYDNEY

ABC 666CANBERRA

FA

VO

UR

AB

ILIT

Y

VO

LU

ME



Press

Chart 17

Broadcast

Chart 18

Internet

Chart 19

Social Media

Chart 20

52

57

8

73

13

98

7

53.8

51.1

57.154.3

35

40

45

50

55

60

0

6

12

18

24

30

THE AUSTRALIAN FINANCIAL

REVIEW

THE CANBERRA TIMES

THE COURIER-MAIL

THE DAILY TELEGRAPH

FA

VO

UR

AB

ILIT

Y

VO

LU

ME


5 4 5 4 53

7

2

54 2

3

42

13

10 108 8 8

52.7

50.5

53.5 53.8

56.3

51.3

40

45

50

55

60

0

7

14

21

28

2GB ABC 702 SYDNEY

ABC 666 CANBERRA

2UE 4BC 3AW

FA

VO

UR

AB

ILIT

Y

VO

LU

ME


5 42 22

2

3 3

3 2 2

8 8

5 4 4 4

52.5

50.6

45

52.5 52.5

48.8

35

40

45

50

55

60

65

0

4

8

12

16

20

24

YAHOO!AUSTRALIA

ABC.NET.AU

THEAUSTRALIAN

.COM.AU

BRISBANETIMES

.COM.AU

SMH.COM.AU

COURIERMAIL

.COM.AU

FA

VO

UR

AB

ILIT

Y

VO

LU

ME


2713

32

11

9

12

20

71

44

10 6 5

50.548.9 49.5

50.852.0

30

35

40

45

50

55

60

0

25

50

75

100

125

150

TWITTER FACEBOOK.COM DISCUSSIONS

FORUM REPLIES

YOUTUBE GENERIC BLOGS

FA

VO

UR

AB

ILIT

Y

VO

LU

ME

FAV NEU UNF AVG FAV


Leading Bylines & Comperes

Chart 21 Press, Broadcast & Internet Media

This chart shows the top bylines or journalists (by volume) who wrote articles or compered broadcast reports that mentioned the client over the analysis period, a breakdown of their favourable, neutral and unfavourable reports, and the average favourability of their coverage.

The favourability of coverage from key journalists can be a good indicator of whether a company’s key messages are being taken up by journalists or the outlets they work for. This chart can also be used to find journalists to target with additional information about the company or its products.

5

2 2 21

4

2

34

2

2

1

1

5

4 44

4 4

3 3

56.0

50.0

55.0

48.850.0

55.0

51.7

53.3

40

45

50

55

60

0

3

6

9

12

CHITRANTER

LISADAVIES

JAMESCOCKING-

TON

TOMELLIOTT

RHYSHAYNES

CHRISSMITH

LUKEBONA

HOWARDSATTLER

FA

VO

UR

AB

ILIT

Y

VO

LU

ME


WHAT MEDIA SAYS

THIS BOX IS USED TO QUOTE

FROM MEDIA REPORTS THAT

RELATE TO THE CHART OR TEXT

ON THIS PAGE, SUCH AS REPORTS

BY THE LEADING JOURNALISTS Media Name, 5 May 2012


Table 3 Press, Broadcast & Internet Media

BYLINE/COMPERE MEDIA FAV NEU UNFAV VOL AVG FAV

CHI TRANTER BRISBANETIMES.COM.AU 1 0 0 1 55.0

NINEMSN 1 0 0 1 60.0

SMH.COM.AU 1 0 0 1 55.0

THEWEST.COM.AU 1 0 0 1 55.0

YAHOO!7 1 0 0 1 55.0

LISA DAVIES THE DAILY TELEGRAPH 0 2 0 2 50.0

THETELEGRAPH.COM.AU 0 1 0 1 50.0

THE AUSTRALIAN ONLINE 0 1 0 1 50.0

JAMES COCKINGTON THE AGE 1 1 0 2 55.0

THE SYDNEY MORNING HERALD 1 3 1 4 48.8

TOM ELLIOTT 3AW (MELBOURNE) 0 4 0 4 50.0

RHYS HAYNES THE DAILY TELEGRAPH 0 1 0 1 50.0

THE TELEGRAPH.COM.AU 0 1 0 1 50.0

THE AUSTRALIAN ONLINE 0 2 0 4 55.0

CHRIS SMITH 2GB (SYDNEY) 2 0 1 3 51.7

LUKE BONA 2GB (SYDNEY) 2 2 0 3 53.3

HOWARD SATTLER 6PR (PERTH) 1 2 0 3 53.3


Leading Twitter Users

Chart 22

This chart shows the leading Twitter users (by volume) who discussed the client over the analysis period. The chart provides a breakdown of their favourable, neutral and unfavourable comments, and the average favourability of their discussions.

2 3

2

2

53 4

4 3

7

5 5 54 4

45.7

55.0

47.046.0

42.5

46.3

35

40

45

50

55

60

0

5

10

15

20

25

DAIRYGOODNESS

OZBARGAIN

ANTIBOLT SPUDBENBEAN

DEBBIEFRAIL1

SWEARYANTHONY

FA

VO

UR

AB

ILIT

Y

VO

LU

ME

FAV NEU UNF AVG FAV


Placement

Chart 23 Press

Chart 24 Broadcast

These charts show the placement of mentions of the company in press, broadcast, online and social media, as well as the number of reports that included a relevant image and quoted or cited a company spokesperson.

“Prominent mention” means that the company was mentioned in the first two paragraphs (press and internet) or leading section of a broadcast report, or three times overall.

“Passing mention” means that the company was mentioned only once or twice in the body of the report.

12 18

715 11 7

1511

86

32 2924 21 18

11

52.955.2

49.2

58.359.4

55.9

30

40

50

60

70

0

30

60

90

120

PROMINENT MENTION

HEADLINE MENTION

PASSING MENTION

SPOKEPERSON QUOTED

PHOTO/LOGO/CHART/GRAPH

FRONT PAGE

FA

VO

UR

AB

ILIT

Y

VO

LU

ME


20 217 13 11 6

12 9

15

8 9

7

40 39

29

19 17

9

51.7

56.4

53.0

59.061.0

54.8

30

40

50

60

70

0

30

60

90

120

PROMINENT MENTION

PASSING MENTION

INTRO /1ST SENTENCE/

LEAD-IN LOGO

GRAPHICS SPOKESPERSON QUOTED

LEAD STORY

FA

VO

UR

AB

ILIT

Y

VO

LU

ME



Chart 25 Internet

Chart 26 Social Media

12 9 6 7 5 5

7

5 54

8

104

27

21

15 14 129

52.955.2

49.2

58.359.4

55.9

30

40

50

60

70

0

20

40

60

80

PROMINENT MENTION

HEADLINE MENTION

PASSING MENTION

SPOKEPERSON QUOTED

PHOTO/LOGO/CHART/GRAPH

FRONT PAGE

FA

VO

UR

AB

ILIT

Y

VO

LU

ME


2410 8 6 5

30

7

56

19 1612 10 7

50.3 50.6 50.9 51.5

48.8 48.6

30

35

40

45

50

55

60

0

20

40

60

80

100

120

FOCUS OF TWEET

PASSING MENTION IN

TWEET

INTRODUCTION/ FIRST

SENTENCE/ LEAD IN LOGO

PASSING MENTION

PROMINENT MENTION

GRAPHICS

FA

VO

UR

AB

ILIT

Y

VO

LU

ME



Origin of Coverage

NOTE

AS WELL AS MEDIA RELEASES, OTHER

PROACTIVE MEDIA ACTIVITY CAN BE INCLUDED

IN THIS SECTION SUCH AS PRESS

CONFERENCES OR INTERVIEWS, IF DETAILS OF

THESE ACTIVITIES ARE SUPPLIED BY THE

CLIENT.

Chart 27 All Media

This chart shows the percentage of articles that are identified as proactively generated by a company media release or generated by a third party (such as letters-to-the-editor, surveys, or other companies’ media releases), and the percentage that are“spontaneous” or reactive news.

SPONTANEOUS88.0%

MEDIA RELEASE-GENERATED

8.6%

THIRD PARTY-GENERATED

3.5%


Methodology

Best Practice Media Analysis

The media analysis methodology used by iSentia has a systematic approach to turn media content into meaningful data. This approach analyses media content both quantitatively and qualitatively.

iSentia uses the CARMA® media content analysis methodology, which is internationally recognised as one of the leading commercial systems available. CARMA® (Computer Aided Research and Media Analysis) uses advanced technology to quantify media content, and human intelligence to provide qualitative insight and analysis.

iSentia uses the CARMA® methodology to qualitatively analyse media coverage by taking into account multiple variables. These include the:

> Placement of media reports (front page or lead

item in broadcast media and websites);

> Positioning of organisation discussion (headline,

prominent mentions, passing mentions);

> Image (photos, illustrations, charts, cartoons, or

the image content of video);

> Topics discussed in the media and their relative

importance to the client organisation;

> Messages, both favourable and unfavourable,

communicated in media reports;

> Sources quoted (both organisation representatives

and other individuals who make relevant

comments in the media); and

> Tone of content (extreme language, adjectives and

adverbs, metaphors or similes and other figures of

speech).

An aggregate score is calculated based on these multiple variables and presented on a 0–100 scale where 50 is neutral. This is an overall rating of the favourability of each media report towards the client organisation (and, if relevant, other organisations or competitors). This aggregate score is called the CARMA® Favourability Rating.

The average favourability is the aggregated rating of the media coverage analysed. This can identify the potential impact of media reporting, and can be used to identify trends and establish benchmarks for future data.

The criteria for analysis (such as topics and specific key messages) are set up uniquely for each individual client by a team of media analysis experts. These experts bring their industry knowledge to identify

Average Favourability Explained

key issues and attitudes that appear in the media, answer clients’ key questions, and, where relevant, provide recommendations for further action.

The consistency of analysis is ensured in three key ways:

> Most of the variables analysed are objective

criteria (such as media name, positioning, sources’

names);

> The somewhat more subjective topics and

messages are identified by either exact phrasing or

acceptable alternatives, provided to researchers

before analysis begins; and

> iSentia uses multiple researchers on projects to

minimise individual subjectivity.


AMEC Membership

iSentia is a member of the International Association for Measurement and Evaluation of Communication (AMEC), the leading organisation for media analysis and measurement globally with 104 members in 50 countries.

AMEC’s purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals. To give you confidence that you have received the best reports and insights, having this membership means that iSentia complies with AMEC’s strict standards (see www.amecorg.com).

AMEC Global Communication Effectiveness Awards 2012

In 2012, reports produced by iSentia won a total of five AMEC Awards:

Gold – Best Use of Communication Management:

Business-to-Business

Silver – Best Use of Communication Management:

Not-for-Profit

Silver – Best Use of Measurement for a Single

Event

Bronze – Best Use of Measurement for a Single

Event

Bronze – Best Use of Communication

Management: Public Sector

iSENTIA IS THE WORLD’S MOST AWARDED MEDIA ANALYSIS AND MEASUREMENT COMPANY 2010–2013

http://www.amecorg.com/

isentia media analysis report au 2013

Documents

leading media

social media

new media analysis report

term media report

traditional media analysis

media content

internet media coverage

media overview