ipsos arabnet presentation beirut 2013
Post on 14-Sep-2014
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Ipsos MENA was one of the sponsors and speakers at ArabNet conference.TRANSCRIPT
CONTENT
• About Us
• Methodology
• Internet Penetration
• Online Vs. Offline
• Social Networks
• E-Commerce & Online Shopping
• Smartphones
• Online Streaming
• Online Downloads
• Electronic Gaming
3rd largest Market Research firm in the world
Direct presence in 85 countries
Ipsos is the only research company owned and managed by
Research Professionals
16,000+ full-time professionals
20 million interviews per year by telephone, face-to-face, mail and online
Publicly traded on Paris Stock Exchange
5,000 clients worldwide
Ipsos Today
Leading Market Research company in the MENA
More than 25 years of experience in the MENA market
800 clients in the MENA region
Direct presence in 15 countries
Covering all MENA region in more than 20 countries
950+ full-time Ipsos employees, 1,500+ freelance
interviewers
More than 1 million interviews per year
Ipsos MENA Today
Ipsos Coverage in MENA
Algeria
Morocco
Tunisia
Libya Egypt
Sudan
Saudi Arabia
Iran
Pakistan
Syria Iraq
Oman
Yemen
UAE
Bahrain
Qatar
Lebanon
Jordan
Kuwait
Ipsos Offices Field & Aff. Off.
Lebanon 1988
Saudi Arabia 2001
Qatar 2011
Tunisia 2007
Oman Sudan
Syria 1996
UAE 2000
Egypt 2006
Pakistan 2011
Yemen Afghanistan
Jordan 1998
Kuwait 1997
Morocco 2008
Iran 2011
Libya
Iraq 2006
Bahrain 2002
Algeria 2003
• ICT – Study
Countries Covered:
The study covers 6 MENA countries (KSA, Egypt, Jordan, UAE, Lebanon, Kuwait).
Methodology:
Face – to – face interview
Sample Size: 22,015
• Ipsos-Gemius Audience Measurement Study
Countries Covered & Methodology :
The study covers 11 MENA countries. We have “fusion panel” data for four countries
(KSA, Egypt, Jordan, and UAE) and this include data of scripted websites and non-
scripted websites. And we have “Cookie Panel” data for 11 countries (KSA, Egypt,
Jordan, UAE, Lebanon, Kuwait, Iraq , Morocco, Oman, Syria, Qatar) which includes
data from scripted websites.
Sample Size:
Total software panel sample size: 7522
Total cookie panel sample size: 23465
Data Collection - Methodology
8 8
MENA Internet Penetration - Geographic Overview
KSA, UAE, Egypt(urban), Kuwait, Jordan, Morocco, Lebanon, Qatar, Oman, Iraq, Syria
Countries with penetration of over 50%
Countries with penetration of lower than 50%
Numbers displayed represent internet users per country
Total Population 15+ Internet Users Internet
Penetration
Total MENA 102,895,268 40,234,014 39%
GCC 26,711,000 16,220,813 61%
North Africa 43,071,000 12,940,822 30%
Levant 33,113,268 10,087,433 30%
Egypt
(5.5M) KSA
(8.5M)
UAE
(4.9M)
Kuwait
(1.7M)
Lebanon (1.7M)
Jordan (2.2M)
Iraq
(3.9M) Morocco
(7.7M)
Oman
(0.5M)
Qatar
(0.9M)
Syria
(2.7M)
9 9
Internet Population Vs. Internet Penetration MENA Markets Overview
UAE 75%
Kuwait 64%
Qatar 61%
Saudi Arabia 60%
Lebanon 56%
Jordan 55%
Morocco 35%
Syria 30%
Oman 28%
Egypt (Urban) 26%
Iraq 23%
Morocco
Lebanon
Egypt Internet
Population Internet
penetration
Saudi Arabia 8,493,252
Morocco 7,743,266
Egypt Urban) 5,486,481
UAE 4,921,236
Iraq 3,852,420
Syria 2,736,715
Jordan 2,163,700
Kuwait 1,731,341
Lebanon 1,716,960
Qatar 890,160
Oman 498,483
11
Even conventional media is going online…
0%
5%
10%
15%
20%
25%
30%
35%
40%
Lebanon KSA Egypt UAE Kuwait Jordan
TV Radio Daily News
Penetration across
Internet users
13
Penetration of Social networks across Internet users Ipsos-Gemius Study
Jordan
88%
Lebanon *
47%
Kuwait *
58%
Egypt
79% UAE
73%
KSA
68%
* ICT Study
14
Consumed social media platforms among Internet Users Ipsos-Gemius Study
0
0.2
0.4
0.6
0.8
1
1.2
Lebanon KSA Egypt UAE Kuwait Jordan
46%
9%
59%
33%
78%
17%
66%
20%
52%
27%
86%
18%
11% 2% 8% 3%
16
Penetration of e-commerce among Internet users
UAE 46%
Kuwait 35%
KSA 25%
Lebanon 9%
Egypt 8%
of whom 6% shop online
of whom 19% shop online
of whom 10% shop online
of whom 16% shop online
of whom 5% shop online
17
E-commerce Usage – MENA
E-Commerce usage in the past 6 months
UAE KSA Kuwait Lebanon Egypt
E-b
an
kin
g
Money transfer 43% 33% 52% 49% 31%
Balance checking 38% 37% 52% 12% 16%
Paying bills 43% 45% 13% 26% 36%
Bo
ok
ing
on
lin
e Airline tickets 54% 23% 34% 18% 12%
Cinema tickets 27% 6% 13% 4% 15%
Hotel reservation 9% 12% 5% 6% 9%
Car rental 3% 9% 1% 7% 3%
Other types of bookings 4% 9% 5% 5% 3%
Selling items or and services 3% 2% 2% 7% 4%
Purchasing items or and services 6% 10% 19% 16% 5%
Auctions 2% 6% 2% 5% 35%
18 18
Top products purchased online
UAE
• Clothing 14%
• Internet
subscription 13%
• Accessories 12%
• Clothing 24%
• Computer gadgets
& accessories 22%
• Accessories 20%
• Clothing 63%
• Accessories 35%
• Computer gadgets
& accessories 31%
• Clothing 38%
• Airline Tickets 11%
• Hotel booking 11%
• Clothing 69%
• Others 29%
• No Answer 31%
Kuwait
Lebanon
Egypt
KSA
19 19
UAE
souq.com 20%
cobone.com 13%
amazon.com 11%
Markavip.com 9%
Egypt Jordan
souq.com 13%
sukar.com 8%
namshi.com 7%
Markavip.com 5%
KSA
markavip.com 9%
amazon.com 6%
alibaba.com 4%
ebay.com 2%
souq.com 10%
jumia.com 7%
alibaba.com 4%
amazon.com 4%
Top E - Commerce Websites – Ranked based on avg. Monthly Internet reach *
* Ipsos-Gemius Audience Measurement Study
21
21
Penetration of Smartphones across total population
KSA
63%
UAE
61% Kuwait
49%
Lebanon
36% Jordan
19% Egypt
5%
22 22
Penetration of mobile applications & top categories
Kuwait Lebanon
Jordan Egypt KSA
Fun & gaming 35%
News & Feeds 32%
Mail & IM 25%
59% of smartphone users
download applications
Top Categories
UAE
65% of smartphone users
download applications
Top Categories
Mail & IM 37%
News & Feeds 31%
Fun & Gaming 29%
70% of smartphone users
download applications
Top Categories
News & Feeds 40%
Fun & Gaming 26%
Mail & IM 26%
News & Feeds 55%
Fun & Gaming 41%
Multimedia 26%
63% of smartphone users
download applications
Top Categories
News & Feeds 37% Fun & Gaming 26%
Multimedia 22%
49% of smartphone users
download applications
Top Categories
49% of smartphone users
download applications
Top Categories
News & Feeds 44%
Multimedia 25%
Safety & Security 25%
24 24
Penetration of online streaming across Internet users
UAE
54% Kuwait
49%
Jordan
36% Lebanon
23%
KSA
43%
Egypt
15%
25 25
Type of Content Streamed Online
• Movies 39%
• Entertainmen
t/ Events 36%
• Music videos 35%
• Music Videos 47%
• Movies 38%
• Educational 36%
• Movies 45%
• Series 32%
• Movies 44%
• Music Videos 20%
• Entertainment
Events 20%
• Series 31%
• Movies 30%
• Music Videos 26%
• Movies 55%
• Promo/ Ads 29%
• Educational 20%
26 26
youtube.com 71%
dardarkom.com 6%
dailymotion.com 4%
imdb.com 3%
KSA
Top Videos Websites – Ranked based on avg. Monthly Internet reach *
Jordan
youtube.com 68%
dailymotion.com 4%
imdb.com 3%
dardarkom.com 1%
UAE Egypt
youtube.com 71 %
dailymotion.com 8%
imdb.com 6.%
cima4u.com 0.38%
youtube.com 60%
cima4u.com 3%
dailymotion.com 3%
imdb.com 2%
CIMA4U
CIMA4U
* Ipsos-Gemius Audience Measurement Study
28 28
How many of internet users download online?
UAE - 63%
KSA - 55%
Jordan - 54%
Lebanon - 38%
Kuwait - 49%
Egypt - 23%
29 29
What type of content do they download?
• Music 74%
• Videos 42%
• Games 40%
• Music 83%
• Videos 45%
• Software 39%
UAE
• Music 83%
• Videos 45%
• Software 39%
• Music 85%
• Games 34%
• Videos 19%
• Music 86%
• Games 43%
• Videos 22%
• Music 86%
• Games 41%
• Videos 39%
KSA
Kuwait Jordan
Lebanon Egypt
31 31
Penetration of electronic games among total population
Jordan
40% KSA
38%
Kuwait
38%
Lebanon
37% UAE
31% Egypt
17%
32 32
y8.com 13%
travian.com.eg 10%
g9g.com 5%
travian.ae 4%
Top Games Websites, Ranked based on avg. Monthly Internet reach *
KSA
travian.com.sa 12%
khanwars.ae 5%
gamezer.com 5%
g9g.com 5%
Jordan
y8.com 18%
g9g.com 6%
gamezer.com 4%
jawaker.com 4%
UAE Egypt
gamezer.com 7%
khanwars.ae 3%
travian.ae 2%
91.com 2%
* Ipsos-Gemius Audience Measurement Study
34 34
Online content of interest
UAE
• Jokes 48%
• News & feeds 40%
• Ring tones 36%
KSA
• News & feeds 43%
• Jokes 37%
• Religious
topics 34%
Kuwait
• News & feeds 53%
• Jokes 43%
• Horoscopes 34%
Jordan
• News & feeds 48%
• Religious
topics 44%
• Weather 32%
Lebanon
• News & feeds 42%
• Jokes 30%
• Horoscopes 29%
Egypt
• News & feeds 67%
• Horoscopes 28%
• Jokes 22%
35 35 3
5
Thank You For Your
Trust !
For online traffic insights visit
www.rankingmena.com
For online audience top line insights visit
www.audiencesa.gemius.com
FOLLOW US :
@IpsosMENA
Don’t Forget!