ips jtoow full seo cms presentation

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Internet Positioning System

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Page 2: Ips jtoow full seo cms presentation

What is Jtoow?

JTOOW IS AN INNOVATIVE SOFTWARE PLATFORM

DEVELOPED TO AUTOMATE A WEBSITE ORGANIC

POSITIONING SCORE THANKS TO ITS

REVOLUTIONARY SEMANTIC ALGORITHM.

Page 3: Ips jtoow full seo cms presentation

Where Jtoow finds its roots

From University lab to Market

After 3 years in development and a proven track record in excess of 60

National and International websites, Jtoow originally was a Padua

University research on Page Rank, the founding algorithm of Google and

most Search Engines.

Now deployed to the market in its v2 release, our internal R&D Team is

developing the next generation of Jtoow v3.

Page 4: Ips jtoow full seo cms presentation

Jtoow and SEO today

SEO AUTOMATION

WEBSITES OPTIMIZATION. SEO (Search Engine Optimization) is widely recognized as the process of improving organic visibility of your website in a search engine SERP (Search Engine Results Page). Jtoow was developed to automate error-free otherwise manual activities currently performed by SEO Specialists, thus to optimize and to improve quality, reliability and End-results.

Page 5: Ips jtoow full seo cms presentation

Jtoow and Web Marketing

Building a SEO strategy improves Brand positioning in the marketplace.

Google greatly influences your consumers and buyers. Benefiting from

high positioning improves your customer’s perception of your products

and services.

For a Company to raise its Brand awareness it is mandatory to lay down a

robust SEO strategy and become a leading “player”. To be in the customers

mind even before they browse the world wide web.

SEO & MARKETING

Page 6: Ips jtoow full seo cms presentation

Leverage your marketing strategy with Search Marketing.

Search engines users represent a qualified buyer market, browsing for

products and services they are willing to purchase. Web users searching

for a known item (i.e. “Dainese RS2 gloves”) or related items are a SEO

strategy primary target.

Jtoow readily complements your Marcoms and Commercial marketing

tools. Shorten the web response time to your web strategy with Jtoow and

reap your rewards within 1 to 3 weeks.

Web Jtoow Marketing

NEW SEO & MARKETING

Page 7: Ips jtoow full seo cms presentation

Jtoow ripple effect

- Search traffic visits growth. Greater visibility = greater qualified traffic to

your website.

- Higher conversion ratio. Fewer websites are browsed before the average

consumer from a search traffic source purchases goods. Achieve greater

conversion look-to-book by responding to a search query with the exact

content your potential customer asked a search engine for.

- Improved unbranded keywords traffic. Unlimited keywords penetration

capacity with Jtoow, get visibility for your website entire content.

GROWTH and LEAD GENERATION

Page 8: Ips jtoow full seo cms presentation

Jtoow, ROI and Cost Saving

- Gain a competitive edge in a shorter response time thus to save

considerably on otherwise frequent offline Marcoms investments.

- Manage sponsored Ads (PPC/AdWords) by reducing frequency and

investment volumes. Jtoow secures keywords stability and long-term

positioning advantage over your competitors.

TIME to MARKET

Page 9: Ips jtoow full seo cms presentation

Jtoow, maximum flexibility

- Web Graphic design and creativity. Empower your

existing Design Agency with Jtoow, or entrust Jtoow

with your brand image.

No technical constraints, simply follow Jtoow graphic

guidelines.

- HTML, CSS or JQuery developments. Improve your

trusted Web Agency with a Jtoow Training intense

program or entrust our Team with your website

functional programming and GUI.

- Content creation. Adding pages or content with Jtoow

is easy and intuitive. Choose your editing team in

complete autonomy and reap your rewards.

Page 10: Ips jtoow full seo cms presentation

Jtoow, back-End and Content

Incredibly easy to operate, Jtoow creates and modifies your website content in

real-time. Simply choose the “add page” feature in the CMS control panel and

type your new or amended text.

Jtoow in-built automated

FULL SEO Assistant Tool

validates in real-time your

positioning score and

suggests the optimum

solutions to maximize all

organic search engines

visibility opportunities

Page 11: Ips jtoow full seo cms presentation

Real-time and dynamic SEO

scorecard

Jtoow, back-End and Content

Real-time suggestions and

areas of improvement for

your website content

Page 12: Ips jtoow full seo cms presentation

primary Keywords values based on the

edited text

Jtoow, back-End and Content

Keywords-based consistent

search engine results

Page 13: Ips jtoow full seo cms presentation

1300 PARAMETERS

JTOOW AUTOMATIONS MANAGE

SEARCH ENGINE POSITIONING ADVANTAGES

unlike current SEO Specialist’s 60-70 handled parameters

at any one time

How it Works| Plus

Page 14: Ips jtoow full seo cms presentation

How it Works| Plus

Your website entire content Indexed.

- No longer keywords-generated content. Jtoow’s driven content generates

indexed keywords and positioning: Text, Images, Videos, Documents etc.

Page 15: Ips jtoow full seo cms presentation

How it Works| Plus

Your website entire content Indexed.

Multiple keywords and pages positioned in search engines. Each page’s

text will benefit from competitive keywords consistent with Google yet

cross-sectional. Higher and simultaneous performing Organic Search

Engines Results Page trends for the same keyword

Consistent theme managed in few rows of

optimized text

Page 16: Ips jtoow full seo cms presentation

THE ONLY CMS IN THE MARKET TO WRITE IN MULTIPLE

FOREIGN LANGUAGES. URL’s IN 35 LANGUAGES INCLUDING ARAB, CHINESE AND CYRILLIC

How it Works| Plus

Page 17: Ips jtoow full seo cms presentation

Foreign languages activation determines an effective “launch”

in the relevant local search engine in use (i.e. Yandex, Seznam, Baidu etc.).

How it Works| Plus

Chiave di ricerca Google IT Chiave di ricerca Google ES Chiave di ricerca Google DE

Ricambi idropulitrici lavor 1° pg. – 3° e 4° Repuestos para hidrolavadoras lavor 1° pg. – 1° Ersatzteile für Hochdruckreiniger lavor 1° pg. –8°

ricambi idropulitrici comet 1° pg. – 1° Repuestos para hidrolavadoras comet 1° pg. – 8° Ersatzteile für Hochdruckreiniger comet 1° pg. – 8°

ricambi idropulitrici portotecnica 1° pg. – 5° Repuestos para hidrolavadoras karcher 1° pg. – 1° Ersatzteile für Hochdruckreiniger leuco 1° pg. – 1°-2°-

ricambi idropulitrici annovi

reverberi

1° pg. – 1° Repuestos para hidrolavadoras annovi

reverberi

1° pg. – 1° e

Ersatzteile für Hochdruckreiniger annovi

reverberi

1° pg. –3°

ricambi idropulitrici Interpump 1° pg. – 3° e 4° Repuestos para hidrolavadoras Interpump 1° pg. – 3° Ersatzteile für Hochdruckreiniger

Interpump

1° pg. – 2°

ricambi idropulitrici faip 1° pg. – 2° Repuestos para hidrolavadoras faip 1° pg. – 1° Ersatzteile für Hochdruckreiniger faip 1° pg. – 1°

In the case study below the website allforclean.com, manufacturer and

reseller in 80 countries worldwide of spare parts for industrial pressure

washers.

Page 18: Ips jtoow full seo cms presentation

GREATER POWER

DEVELOPED WITH LIFERAY ENTERPRISE PORTAL

MAXIMUM FLEXIBILITY

Jtoow Technology

Widely regarded as a leading Enterprise solution in the market, Liferay

allows for the creation and integration of larger corporate web portals,

stock accounting software, reporting tools, intranet and extranet

environments and most common web infrastructure.

Page 19: Ips jtoow full seo cms presentation

Automated SEO Optimization

Switch to Manual Validation

SEO Editing

Meta Tag Generator

URL Rewriting

Page-Rank Lookup

Keyword Cloud

Page Comparison

Link Popularity Check

Meta Analyzer

Keyword Generator

Robots.txt Generator

Google Keyword Suggestions

Site Link Analyzer

SEO Friendly Images

Auto Redirection

Keyword Optimizer

XML Sitemaps Generator

Back-link Check Tool

Keyword density check

Google Analytics Breadcrumbs

No-following unnecessary links

Social Bookmarking

Web Directories

Blogs

Forum

Wiki

Link Popularity

Jtoow additional features

Page 20: Ips jtoow full seo cms presentation

Case Study.1

A sample of actual positioning score:

Tra

ve

l In

du

str

y

- 84 in 1° position;

- 187 in 3° position;

- 342 in 5° position;

- 385 in top 10;

- 410 in top 20;

- 427 in top 30;

Keywords Google SERP Competitiveness

4 Star Hotel Florence center 1° page – 1° position 4.790.000

Wedding in Hotel Florence center 1° page – 1° position 6.330.000

Suite Executive in Florence 1° page – 2° position 74.1000.00

Holidays Hotel Florence 1° page – 6° position 96.000.000

August dinner in Florence 1° page – 1° position 25.400.000

1° sem. 2011

1° sem. 2012

Direct website Transactions pace:

Page 21: Ips jtoow full seo cms presentation

Case Study.2

A sample of keywords visibility score:

Co

nsu

me

r G

oo

ds

- 157 in 1° position;

- 206 in 3° position;

- 242 in 5° position;

- 299 in top 10;

- 336 in top 20;

- 341 in top 30;

Keywords Google SERP Competitiveness

Cantine Strada vini torinesi 1° page – 5° position 367.00

Degustazioni in cantina Piemonte 1° page – 3°-4° position 3.800.000

Cioccolatini Piemontesi al vino 1° page – 1° position 2.360.000

rosato fermo Piemonte 1° page – 1°-2° position 310.000

vino piemontese dop 1° page – 1°-2° position 1.780.000

Vini piemontesi di pregio 1° page – 1°-2°-3°-4° position 220.000

Page 22: Ips jtoow full seo cms presentation

Case Study.3

- 211 in 1° position;

- 289 in 3° position;

- 386 in 5° position;

- 570 in top 10;

- 692 in top 20;

- 772 in top 30;

Keywords Google SERP Competitiveness

Immobili ricettivi Venezia 1° page – 1°-2°-3°-4° position 8.700.000

Appartamenti vendita Venezia 2° page – 4° position 6.300.000

investimenti immobiliari Venezia 1° page – 2° position 1.950.000

fondo di negozio vendita Venezia 1° page – 5° position 1.000.000

Immobili uso ufficio Venezia 1° page – 3° position 4.400.000

Affitto Immobili di lusso Venezia 1° page – 7° position 1.790.000

Sample keywords visibility scorecard:

Re

al E

sta

te In

du

str

y

Page 23: Ips jtoow full seo cms presentation

Case Study.4 E

-co

mm

erc

e

- in excess of 1.000 in

1° position;

- 1.600+ in top 10;

For the Fully Year 2011, over

70,000 combinations of

unbranded keyword generated

access through organic search

engine traffic!

Considering Google’s recent changes

in 2010 and 2011 with the introduction

of: “CAFFEINE” and “PANDA”

Jtoow adapts your website

improves

Comparative Visits

+ 450% web revenue

Page 24: Ips jtoow full seo cms presentation

TWO METHODS, ONE GOAL

JTOOW VS TRADITIONAL SEO.

Page 25: Ips jtoow full seo cms presentation

Internet Positioning System

www.jtoow.com