how to improve seo & accessibility through your cms

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Philippa Salvoni / Head of Publishing, The Society of London Theatre. Steve McGowan / New Business Development Manager, VYRE

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A presentation from the Online Marketing show in June 08.Presented byPhilippa Salvoni / Head of Publishing, The Society of London Theatre.       ... andSteve McGowan  / New Business Development Manager, VYRE

TRANSCRIPT

Page 1: How to improve SEO & accessibility through your CMS

Philippa Salvoni / Head of Publishing, The Society of London Theatre.      

Steve McGowan  / New Business Development Manager, VYRE

Page 2: How to improve SEO & accessibility through your CMS

  Advice on legal, general and industrial relations matters

  Managing the process of collective bargaining with the entertainments trade unions

  Providing commercial services of benefit to the membership as a whole

  Promoting theatre-going to the widest possible audience

  Representing to the wider public, and to public and other relevant authorities, the interests of the theatre industry as a whole

  Research on behalf of the industry as a whole

  Accessibility

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  New CMS

  New Design   More Traffic

  Accessibility compliance   Autonomy

  More Ticket sales

  Micro-sites   Future Proof

  Increase advertising revenues

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VYRE Unify is a content management platform designed for the rapid creation of media rich, content

enabled web sites.

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  User friendly URL's (www.yoursite.com/products/item/name)

  Semantic HTML (Clean code), search engines need to be able to read the content of your site in order to index it correctly.

  Dynamic title tags based on the content of your pages   Automatically apply metadata for pages, images and content

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  SEO / Traffic   Accessibility   Autonomy / Control