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y ba

ckgro

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in T

rain

ing

an

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ssess)

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rillaS

pe

cia

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ow

ca

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bsite

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mm

on

ly Use

dW

eb

site C

MS

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entSystems.

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ostwebsitew

erebuiltfrom

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ations.Thesewereprovedtobedraining

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thusenteredtheideaofCSSandphp,w

hichisalanguagethatdevelopersusetow

ritecodeandisfastloadingandefficient.

WHAT EACH OF THESE PLATFORMS ARE USED FOR AND W

HICH BUSINESSES DO THEY SUIT?

WordPressbeganasaninnovative,

easy-to-useloggingplatform,w

iththenew

bieinmind.W

ithanever-increasingchoiceofthem

es,pluginsandwidgets,

thisCMSishighlyflexibleandw

idelyusedforarangeofw

ebsiteformats.

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iddlegroundbetween

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m?

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om

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rison

sWordpress.org

is where m

ost developers can download

the free open source software files for W

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is the fully hosted version of the above andIs m

ainly used by bloggers. WORDPRESS dom

inates the Internet as you can see and therefore has the m

ost amount

Of add-on features, like plugins and apps, and widgets.

Every day new plugins and w

idgets are released that work

With w

ordpressto assist developers in creating websites

With specific functionality. Wordpressis also the m

ost widely

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e move onto SEO & MARKETING ONLINE.

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y Wo

rdp

ress?

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ea

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W

HAT EACH OF THESE PLATFORMS ARE USED FOR AND WHICH BUSINESSES DO THEY SUIT?

Tweets

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cia

l Me

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tatistics A

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rea

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sho

uld

on

ly cho

ose

on

e, or

two

platfo

rms a

nd

use

the

m ve

ry we

ll. Un

less yo

u h

ave lim

itless a

mo

un

ts of

time

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aste, o

r tho

usa

nd

s of $

$ to

thro

w at a

Ma

rketin

g C

om

pa

ny so

you

are

o

n eve

ry platfo

rm, th

en

its be

st to d

ec

ide

on

usin

g o

ne

an

d g

row

you

r follo

win

g

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re. So

cia

l Me

dia

platfo

rms c

an

also

be

linke

d u

p to

on

e a

no

the

r, so th

at it m

ake

s it ea

sier fo

r you

to sh

are

you

r co

nte

nt a

cro

ss a fe

w o

f the

m at a

time.

Le

t me

qu

ickly give

you

an

exa

mp

le o

f this…

.

NO

W L

ET

S D

RIL

L D

OW

N T

O JU

ST

TH

E T

OP

4 …

Facebook is great for LOCAL businesses, like

restaurants, gyms, pools,

tutoring centres, shops, pest control, cleaning,

any business that relies on custom

ers who are

locally based and frequent their venue.

Creates a local awarness

and is good for targeting a dem

ographic. Facebook Ads and Sponsored Links

are also great for this.

Instagram is really good for

getting customers to your

venue who are in other

places, who don’t know

about you, w

ho love what

they see and want to find

you. Like cafes, nail & beauty, hairdressers,

businesses where people

will travel to find them

. You can have a great product and once they know

you they w

ill find you.

LinkedIn is a good m

arketing tool for Professional Services type businesses, like Architects,

Solicitors, Designers, M

arketers, or any business w

ho services OTHER businesses. Som

e examples

would be Kathleen’s

business or Steven’s Business You can create a business page there and

share content also..

YouTube is great for product prom

otion, as an exam

ple..GoPro. They grew

this business on YouTube alone into a m

ulti miliion

dollar business by giving certain video bloggers in extrem

e sports a camera

and letting them upload

their footage to YouTube. If you have a great product to seLL, YouTube is am

azing.

Ho

w c

an

I link th

em

?

YouTube can have links to your w

ebsite embedded in videos

and these videos can be shared on your w

ebsite too,

Instagram posts can be

pushed out to your Facebook Business Page and is linked in your settings under Profile, It can also be linked to your w

ebsite, PLUS Instagram

feed can be added to your w

ebsite as a page too,

Facebook can link to Linkedin, YouTube, Instagram

, and your w

ebsite. You can run FB ads w

hich drive traffic anyw

here you wish.

LinkedIn Profiles allow

for links and Video to be uploaded and Business Pages can share tw

eetsYOUR W

EBSITE

Its all a

bo

ut C

ON

SIS

TE

NC

YW

hich

ever yo

u ch

oo

se…

??

?

??

?

?

No.5 You d

on’t have to be p

erfect.

Key p

oin

ts to m

ake

soc

ial m

ed

ia w

ork fo

r you

.

No.2 You need

to be p

atient.

No.3 You need

a plan.

No.1 You have to w

ork at it.

No.4 B

e authentic.

No.7 You can d

o it yourself.

No.6 You m

ust be consistent.

This was brought to you by

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ES

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NS

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