ioby: a community fundraising and engagement tool
TRANSCRIPT
Crowd-Resourcing
Green Space
Park Pride Atlanta
March 2015
@ioby
“Cities have the capability of providing
something for everybody, only because,
and only when, they are created by everybody.”
ioby
=
the opposite of NIMBY
ioby
=
opposite of NIMBY
What is Crowdfunding?
• Lots of small donations • Single Project • Online
CROWD-RESOURCING
= resource organizing
+
crowd-funding
SMALL SCALE
PROJECTS
citizen led
citizen designed
citizen funded
citizen implemented
ioby
=
the opposite of NIMBY
SHORT TERM Deliver resources directly to the
grassroots for immediate results
LONG TERM Foster civic infrastructure,
neighbor to neighbor,
to support long-term change
1) Training & services to civic leaders
2) Digital crowd-resourcing platform
3) Data measurement & reporting
Case Study 1:
Overton Park,
Memphis, Tennessee
Shelby County
Population
1960
Source: Dane Forline – The University of Memphis / Memphis Flyer
Shelby County
Population
2000
Source: Dane Forline – The University of Memphis / Memphis Flyer
Shelby County
Population
2000
Incremental
Urbanism
Budget = $4.5 Million
• $600,000 Private / Nonprofit (Hyde Family Foundations, FedEx,
Loeb Properties, People for Bikes, etc)
• $750,000 Art Investments (ArtPlace America, National
Endowment for the Arts, etc)
• $775,000 post construction enhancements (tbd 2015)
• $2.3M City / Federal Funding
Gap: $70,000
Options:
1) Wait for city to fill the gap
2) Raise it
“To me the greatest value from the ioby
campaign was the public awareness building/
support. It will pay longer term dividends
beyond the $70,000 that we raised.”
-Pat Brown
Broad Avenue Arts Alliance
Case Study 2:
Urban Patch,
Indianapolis
“Urban Patch started with a big idea, to try to
make the American inner city better. It is a huge
task, but we know the work and change can
happen from the ground up, and literally ‘in our
back yards.’ ioby provided us with time-saving
tools, a clean online interface and presence, and
project support.”
-Justin Moore, ioby Leader
Case Study 3
Hike the Heights
& 78th Street,
New York City
“Ten years ago people in Northern Manhattan
stopped going out in their neighborhoods. They
were afraid to linger on the street talking to
neighbors, take their children to the parks, or
window shop on busy streets. These security
measures seemed a good way to keep safe from
random bullets but it was purchased at the price
of outdoor life, physical activity and
neighborhood socializing.”
-Dr. Mindy Fullilove, ioby Leader
“It was the fundraising campaign that began the
community engagement.”
-Georgia Southworth
Jackson Heights Green Alliance
Groundbreaking
Bikesplorations, The Bronx, $4,301
Unsanctioned
596 Acres, NYC, $3,915
Prototyping
Don’t Flush Me, Brooklyn, $3,551
Urgent
Muckraking, Mayflower, Ark. $26,865
Testing Innovation
Feedback Farms, Brooklyn, $4,484
Building Young Leaders
Wingate Farm, Brooklyn, $10,742
Investment Opportunities
Urban Patch, Indianapolis, $10k+
Erin Barnes
Start Your Campaign Today
ioby.org / idea
917-464-4515