alumni engagement and fundraising

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#arcindia Alumni Engagement & FundRaising Mr. Deepit Gupta – FuturEd Ms. Jennifer Barnes Eliot – American Embassy School

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Page 1: Alumni Engagement and Fundraising

#arcindia

Alumni Engagement & FundRaising

Mr. Deepit Gupta – FuturEdMs. Jennifer Barnes Eliot – American Embassy School

Page 2: Alumni Engagement and Fundraising

#arcindia

What do we need to have in place for Alumni Engagement?

Page 3: Alumni Engagement and Fundraising

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Fully Functional Alumni Office

Alumni Data : We need to have latest data and professional information about our Alumni Network to engage them in an organized fashion.

Regular Communication: We need to have official Alumni communication channels in place to know Alumni Preferences and build a strong connection with them.

HR: We need to have a team in place to strategize, plan and organize various Alumni Engagement Programs and activities on a periodic basis.

Page 4: Alumni Engagement and Fundraising

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Alumni Engagement“ It is important to engage with Alumni in a constructive and

meaningful manner which in turn creates some value for Alumni, the current students or the faculty.”

What programs does the school

run for their student

Development?

How can the school use its existing

Resources for its growth and

development?

Can we use Alumni to

Bridge this Gap ?

Page 5: Alumni Engagement and Fundraising

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• Alumni-Alumni and Alumni-student Relationship

• Alumni – Staff Relationship

• School not having to look beyond its Alumni Network to procure any product/service

• Alumni having access to School Resources

• Alumni Mentoring and Counseling the students

• Alumni contributing in Personal and Vocational Development of students

• School Highlighting Alumni Achievements

• Participation and Contribution by Alumni

A sense of Capability

A sense of Purpose

A sense of Resourcefulness

A Sense of Connectedness

Building Alumni Culture

Page 6: Alumni Engagement and Fundraising

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Building an Engaged Alumni Community

Alumni

Leaders

Alumni Volunteers

Participate in programs, events, batch reunions and

givingRead communications; will say and do

good things for the school; attend some events; may or may not give

funds

Positive attitude towards the school but not actively involved.

Not satisfied with the quality of education they received or how they were treated. No sense of belonging. Do not

participate.

Develop

Convert

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Alumni Engagement

Alumni to

Alumni

• Re-unions, get togethers

• Regional and national alumni chapters

• Alumni groups on Social Media (Facebook, Linkedln)

• Share your stories, pictures, videos, articles

Alumni to

Students

• Adhoc campus visits• Guest lectures• Mentorship

programs• Experiential

Learning• Informational

Interactions• Career Insights

Alumni to

Faculty

• Knowledge delivery• Targeted skills

training• Involvement in

academic delivery

Page 8: Alumni Engagement and Fundraising

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An example - Mentorship Program

Objectives:• Offering students a healthy communication

channel for guidance and support.• Enabling students to communicate with

people with similar interests and knowledge.• Motivate and inspire students

Page 9: Alumni Engagement and Fundraising

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Mentorship Program

Students(Faculty & Grade 9,

10, 11, 12)

How can I get better insight into this

topic?

Is there somebody who has done

what I want to do?

Guest lectures on specific topics.

Open a communication

channel with alumni in a similar field or with

similar interests.

Alumni Value:Decision MakingTaking ResponsibilityVerbal CommunicationBuilding Self-ConfidenceGuidance

Page 10: Alumni Engagement and Fundraising

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Alumni Mentorship Program

Source: Vivek High School, Chandigarh

Page 11: Alumni Engagement and Fundraising

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Alumni TalksSaanya Ojha, an alumnus of the batch of 2012 was back in school on 21st August to deliver a talk on Thinking about Life after School as a part of the Alumni Talks Program. Saanya delivered her session for the students of class 10, 11 and 12 highlighting the challenges and common misconceptions about studying abroad and how to overcome them by following the correct procedures and process of application. She also shared her experience about studying at the Wharton Business School and how it has helped her evolve and grow as a person. The students got answers to a lot of their questions and doubts and further knowledge into what it means to study abroad.

Source: Vivek High School, Chandigarh

Page 12: Alumni Engagement and Fundraising

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Alumni FundRaising

Page 13: Alumni Engagement and Fundraising

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Ways to Engage – Nice to See You Again, Where’s the Cheque?

Giving of time, talent, treasure. It’s not just about making a donation. There are many ways to engage alumni that are rewarding for the donor as well as the recipient institutions.

• Donating through an annual fund or capital campaigns• Sponsoring research, student projects or courses• Participating in service program• Legacy gift – financial, property, or in-kind donation• Participating in peer-to-peer fundraising,• Let me introduce… looking to create new partnerships for the institution with

employers, governments and other affiliated organizations• Expert advice and guidance to the school's leadership• Supporting admissions through student recruitment• Providing careers advice, mentoring, placements, internships to current students,• Sharing talents to enhance the cultural life of campus through performances,

exhibitions, etc.• Contributing to the positive online profile of the school.

Page 14: Alumni Engagement and Fundraising

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Fund Raising Modalities• Annual Appeals & Legacy Giving• Non-Profit Foundation Support• Alumni Driven Scholarships & Projects• Donations

Page 15: Alumni Engagement and Fundraising

#arcindiaSource: Kodaikanal International School,

Kodaikanal

Page 16: Alumni Engagement and Fundraising

#arcindiaSource: Kodaikanal International School,

Kodaikanal

Page 17: Alumni Engagement and Fundraising

#arcindiaSource: Kodaikanal International School,

Kodaikanal

Page 18: Alumni Engagement and Fundraising

#arcindiaSource: Kodaikanal International School,

Kodaikanal

Page 19: Alumni Engagement and Fundraising

#arcindiaSource: Kodaikanal International School,

Kodaikanal

Page 20: Alumni Engagement and Fundraising

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Activity

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