investor presentation september 2015 · third russia shack opened in moscow february march april...
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Investor PresentationSeptember 2015
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DisclaimerThe information in this presentation does not contain all of the information that a potential investor should review before investing in our Class A common stock. Potential investors should
carefully review in its entirety the Prospectus in the Registration Statement on Form S-1 relating to this offering and provided to you in connection with this presentation. The descriptions of the
Company and offering of our Class A common stock in this presentation are qualified in their entirety by reference to the Registration Statement.
Certain information in this presentation has been obtained from outside sources. While such information is believed to be reliable for the purposes used herein, no representations are made as
to the accuracy or completeness thereof and we take no responsibility for such information.
The information in this presentation is current only as of its date and may have changed. We undertake no obligation to update this information in light of new information, future events or
otherwise.
Forward-Looking Information
This presentation contains forward-looking statements. All statements other than statements of historical facts contained in this presentation may be forward-looking statements. The words
“may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “targets,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential” or “continue” and other expressions
that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. Forward-looking statements involve known and
unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or
achievements expressed or implied by the forward-looking statements. Important factors that could cause actual results to differ materially from expectations are disclosed under the “Risk
Factors” and “Cautionary Note Regarding Forward-Looking Statements” sections of the Registration Statement. All written and oral forward-looking statements attributable to us, or persons
acting on our behalf, are expressly qualified in their entirety by the cautionary statements. You should evaluate all forward-looking statements made in this presentation in the context of these
risks and uncertainties. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified, you should not rely on these
forward-looking statements as predictions of future events. The events and circumstances reflected in our forward-looking statements may not be achieved or occur and actual results could
differ materially from those projected in the forward-looking statements.
Non-GAAP Financial Information
The non-GAAP financial measures contained in this presentation (including, without limitation, EBITDA and Adjusted EBITDA) are not GAAP measures of our financial performance or liquidity
and should not be considered as alternatives to net income (loss) as a measure of financial performance or cash flows from operations as measures of liquidity, or any other performance
measure derived in accordance with GAAP. Adjusted EBITDA should not be construed as an inference that our future results will be unaffected by unusual or non-recurring items. Additionally,
EBITDA and Adjusted EBITDA are not intended to be measures of free cash flow for management’s discretionary use, as they do not reflect tax payments, debt service requirements, capital
expenditures, Shack openings and certain other cash costs that may recur in the future, including, among other things, cash requirements for working capital needs and cash costs to replace
assets being depreciated and amortized. Management compensates for these limitations by relying on our GAAP results in addition to using EBITDA and Adjusted EBITDA supplementally.
EBITDA and Adjusted EBITDA are included in this presentation because they are key metrics used by management and our board of directors to assess our financial performance. EBITDA
and Adjusted EBITDA are frequently used by analysts, investors and other interested parties to evaluate companies in our industry. Our measures of EBITDA and Adjusted EBITDA are not
necessarily comparable to similarly titled captions of other companies due to different methods of calculation.
Key Shack Leaders
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Randy GaruttiChief Executive Officer
Jeff UttzChief Financial Officer
Danny MeyerFounder & Chairman of the Board
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2015 Financial Accomplishments
Q1 increase
(year-over-year)
Q2 increase
(year-over-year)
Revenue 56% 75%
Same-Shack sales 11.7% 12.9%
Adjusted EBITDA margin 360 bps 600 bps
Shake-level operating
profit margin270 bps 470 bps
Operational accomplishments in 2015
Scottsdale, AZ 2016
opening announced
Second Chicago Shack
opened at the Chicago
Athletic Association
ChickenShack test
launch in Brooklyn
First Baltimore Shack opened
Japan expansion announced,
10 Shacks through 2020 with
Sazaby League
Two additional Boston
Shacks opened:
Legacy Place,
Dedham
Newbury Street ,
Downtown Boston
LA 2016 opening announced
4th Great American Shake
Sale raised $500K
Bridgewater, NJ Shack opened
First Texas Shack opened in
Austin
Madison Square Park flagship
reopened after 7 months of renovation
Second UK Shack opened in Stratford
Third Russia Shack opened in Moscow
JulyFebruary March JuneApril May
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Second Central Florida
Shack in Orlando inside
the I-Drive 360
Second Austin Shack
opened at The Domain
retail development
August
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Leaders training future leaders
What makes Shake Shack special
Fine Casual: Inspired food and drink
Beloved lifestyle brand
Versatile real estate model built for growth
Shack travels abroad
Shack-onomics
Our culture of Enlightened Hospitality: Taking care of each other
“Modern Roadside Burger Stand”
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Classic American menu of all-natural, hormone and antibiotic-free burgers,
hot dogs, crinkle-cut fries, shakes, frozen custard, beer and wine
Culinary innovation
ChickenShack
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ShackMeister Burger Roadside Shack
Lockhart Link Burger ParkBurger Surf n’ Shack
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Where in the world is Shake Shack?
74 Shacks worldwide (as of Sept 2015)
40 domestic company-operated
29 international licensed
5 domestic licensed
US (45)
West (1) Midwest (3)
NYC (13)
Mid-Atlantic (9)
Southeast (6)Texas (2)
Northeast (11)
Europe/Asia (9)
London (2) Moscow (3)
Istanbul (4)
Middle East (20)
Kuwait (6)
Qatar (1)
UAE (10)
Saudi Arabia (1)
Lebanon (2)
Authentic community focus
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Shack-wide events support brand awareness and commitment to social causes, integrating the local community along the way
Gaien Ginkgo Tree
Construction Wall
Annual Great American
Shake Sale
Center City Philly
Mural Dedication
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Strong growth trajectory
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1321
3137
23
3
4
5
5
2
5
15
27
29
7
14
21
40
63
71
FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 Q2 2015
Domestic company-operatedDomestic licensedInternational licensed
Total Shacks
$19
$39
$57
$82
$119
$153
FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 LTM(7/1/15)
Total revenue ($mm)
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Versatile real estate model built for growth
Tremendous whitespace opportunity
Potential for 450 domestic company-
operated Shacks over the long term
Currently 42 domestic locations, 37
of which are company-operated
locations
Increasing guidance to open at least
12 new domestic company-operated
Shacks in 2015, and at least 12
Shacks annually in 2016 & beyond
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450
FY 2013 FY 2014 Q2 2015 Target
Domestic company-operated Shacks
Boston, MA
Austin, TX
Domain Austin, TX
I-Drive Orlando, FL
Need pic of Skokie!
Scottsdale, AZ
West Hollywood, CA
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Licensing approach
29 Internationally licensed Shacks
Alshaya – UK, Middle East, Russia
The Sazaby League - Japan
Highly-respected and experienced retail
and restaurant teams that are aligned with
Shake Shack’s vision and brand
Tokyo, JapanLondon, United Kingdom
International 5 Domestic Licensed Shacks
Sporting venue locations operated by
Union Square Events: Citi Field, Nationals
Park, Saratoga Race track
JFK locations licensed to SSP
Approach and selection process
Locations target brand awareness
Opportunistic approach to new locations
Domestic
Citi Field
Stratford, UK
Tokyo, Japan
Total Shacks and system-wide sales
59
1321
3137
23
3
4
5
5
2
5
15
27
29
7
14
21
40
63
71
FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 Q2 2015
Domestic company-operated Domestic licensed International licensed
Total Shacks
$21
$53
$81
$140
$217
$257
FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 LTM(7/1/15)
System-wide Sales ($mm)
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$3
$6
$10
$14
$19
$29
FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 LTM(7/1/15)
Total revenue and adjusted EBITDA
Adjusted EBITDA ($mm)
$19
$39
$57
$82
$119
$153
FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 LTM(7/1/15)
Total revenue ($mm)
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Adjusted EBITDA margin
14.5% 16.0%
17.5% 17.5%
15.9%
18.8%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 LTM(7/1/15)
Adjusted EBITDA margins over time Commentary
1H 2015 adjusted
EBITDA margin
improved 500 bps over
the previous period
Positive increase in
Same Shack Sales
Operational efficiencies
Leverage over labor &
other operating
expenses
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5 7 8 8 9 10 12 13 13 16 # of Shacks
0.8%
5.9%
8.2%
6.8%
3.9%
4.5%
1.2%
7.2%
11.7%
12.9%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15
Line 1
Domestic company-operated Shacks open for 24 months or longer*
Same Shack Sales overview
Strong same-Shack sales
in 2Q 2015 driven by:
4.3% increase in traffic
8.6% increase in ticket
(price and mix)
1H 2015 same-Shack
sales of 12.4% driven by:
3.4% increase in traffic
9.0% increase in ticket
(price and mix)
Commentary
¹ Excludes 53rd week in fiscal 2014
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New market successes
Successfully entered two new markets—Maryland (Baltimore) and Texas (Austin) since the IPO
Strong volume and operating performance in new markets underscore the portability of the concept
Plans to enter Los Angeles, CA and Phoenix, AZ in 2016
Las Vegas, NV Chicago, IL Baltimore, MD Austin, TX
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$98,416
$138,247
1H '14 1H '15
$51,933
$86,258
1H' 14 1H '15
$ in thousands
Revenue System-wide sales
1H 2015 key metrics
Shack-level operating profit Adjusted EBITDA
$11,898
$23,395
1H '14 1H '15
$8,347
$18,207
1H '14 1H '15
21.1%16.1%28.3%24.4%
% Shack-level operating profit margin % adjusted EBITDA margin
¹ AUVs are calculated by dividing total sales from domestic company-operated Shacks by the number of domestic company-operated Shacks open during that period; for Shacks not open during the entire
period, fractional adjustments are made to the number of Shacks open such that it corresponds to the period of associated sales; 2 Defined as Shack sales less operating expenses, including food and paper
costs, labor and related expenses, other operating expenses and occupancy and related expenses as a percentage of Shack sales 3 Excludes pre-opening expenses; 4 Defined as third year operating profits
for domestic company-operated Shacks open for at least three full years, divided by their life-to-date associated build-out costs, excluding any pre-opening expenses
Domestic company-operated Shack count 12 annually
Average Shack volume ($mm) 1 $2.8 - $3.2
Shack-level operating profit margin 2 18% - 22%
Average Shack investment costs ($mm) 3 $1.5 - $2.5
Cash-on-cash return 4 30% - 33%
New Shack target
Domestic company-operated Shack-onomics
Target shack-onomics
Increased
from 10
annually
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Updated 2015 OutlookFor the fiscal year ending December 30, 2015, the Company provides the following
guidance:
Total revenue between $171 million and $174 million
Same-Shack sales growth in the mid to high single digits
At least 12 new domestic company-operated Shacks to be opened throughout the
year
At least 5 international licensed Shacks to be opened under the Company's
current license agreements in the U.K. and Middle East
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Investor PresentationSeptember 2015
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a Represents non-cash equity-based compensation expense. For the twenty-six weeks ended July 1, 2015, amount relates solely to stock options granted in connection with the IPO. b Represents amounts accrued under a bonus
agreement we entered into with an executive pursuant to which we agreed to a pay a bonus in a future. c Non-capital expenditures associated with opening new Shacks exclusive of deferred rent incurred prior to opening. d
Reflects the extent to which our rent expense is greater than or less than our cash rent payments. e Includes the loss on disposal of property and equipment in the ordinary course of business. f Non-recurring compensation
expense incurred in connection with the IPO, including expense recognized in settlement of outstanding awards under the Unit Appreciation Rights Plan, the related employer withholding taxes and the accelerated vesting of
outstanding restricted Class B units. g Costs incurred in connection with our initial public offering, including legal, accounting and other related expenses. 8 For periods presented, represents non-cash charges related to certain
employee benefits.