brew shack associates

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Brew Shack Associates

Brew shack Associates


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What is a Brew-pub &Microbrewery

A brewpub combines the efforts of a microbrewery or craft brewery with the concept of a

traditional English pub or "public house." Brewmasters work within the confines of a pub-

style restaurant in order to provide customers with unique beers on tap. Restaurant ownersprovide traditional beer or regional favorites to accompany the beer samplings.

It can be challenging to distinguish a true brewpub from a local microbrewery, but many

times the name of the establishment will provide clues. A typical brewpub might call itself

"John

Barleycorn's" or "Hopper's Pub," or else it will advertise itself directly as "Maggie's Olde

Towne Brew Pub." Local microbreweries may also offer pub grub or a limited food menu, orthey may simply lease space to a separate restaurant operation.

Microbreweries are small producers of beer that serve local or regional marketsBrewpubs are a natural progression of microbreweries. Selling only their ownbrewed beer, the first to open in USA was in an Opera house in Yakima,Washington in 1982. The most famous brewpub and microbrewery is Redhook

Ale and was opened in an old trolley barn by a former Starbucks executive anda winemaker.



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Since 2005 the initiative towards setting up Indias first

microbrewery/Brewpub was seen in different states,thought the first state to come out with any policy was

Kerla but eventually the first microbrewery came up inPune, in 2007 named Martin Judds Microbrewery, andthe first Brewpub named Howzzat in Gurgaon. At

present there are almost 6 brewpubs operational inIndia, and new projects are always on discussion in newcities like Bangalore, Kolkata, Pune, Mumbai and Goaetc. However Haryana & Maharashtra being the first two

states to develop a functional excise and licensing rulesfor Microbreweries/Brewpubs, other states are alsocatching up fast, however the excise since governedindividually by different states the policy could howeverchange from city to city.



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Elements that determine the cost of the brew

Batch Size

Yearly Capacity Finishes

Automation



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Basic Brewing Process

The brewing process according to the German Purity Law ( Deutsches Reinheitsgebot )from year 1516: ( Deviations from the German purity law are of course possible and willbe applied according to local requirements )1. Water + Malt + Hops + Heating energy = WortIn the Brew-House vessels pure brewing water and light / dark malt aremixed together to give the mash. In several temperature steps this

mash is heated-up and finally lautered (filtered). The result is sugar-containing wort, a sweet juice which is cooked together with hops togive the necessary bitternes and aroma. This first part takes approx. 7-8 hours.2. Wort + Yeast + Cooling energy = BeerIn the fermenting tanks brewers yeast (top-or bottom-fermentingdepending on kind of beer ) is added to the cooled wort. Sugar isconverted into both alcohol and CO2 ( carbonic acid ). After theripening process at low temperatures and high pressure the typical taste of beer isdeveloped. Within approx. 2-3 weeks from the begin of brewing the beer is ready to beserved.



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Who is able to brew ?

It is easy for everybody to learn brewing - reliability, cleanliness &ability to operate a PC is a precondition. You or your personal does not need to be a brewmaster right from thebeginning ! With the help of our training and our brewerymanagement software we are creating excellent brewers. With today's modern technology it is easy for you to produce and

reproduce successfully premium beers. Only for bigger brewery capacities ( higher than 1000 litres/brew ) we recommend toemploy a professional brew master.



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However it is not possible to create 100% copies of existing beers (because of certain

deviations like water, raw materials, filtering, pasteurization etc. ). A pub brewery invites to create and produce its own unique taste, adapted to the

customer's wishes.

Later you may develop you own beers. Storability of unfiltered beers at 6C - several months. For filtered beer somewhat less Low alcohol beers are not really recommendable for a micro brewery - the usual alcohcontent of 4-5% is an additional safety for good storability. Stronger beers can be easilyproduced. Alcohol-free beer cannot be produced in a small scale in a feasible

way - as per today's technical possibilities.

Kinds of beer



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EXCISE DUTY CONSIDERATIONS

Microbrewery License is issued by StateExcise Rs 25,000 to 2.5 lac per year. A separate bar license will be required

Tax liabilities will depend on the business

model



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Other Regulatory Compliances

Commercial Electricity line Commercial water line/Underground water supply Land registrations/Lease sanction Company Registration

Waste water disposal certificate from pollution

control board Water quality testing certification

QC certification of finished beers from govt.

approved labs done randomly.



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,AND INTERIORS

FACTORS SHOULD INCLUDE:

Equipment positioning Electrical panels and control systems Water proof flooring and skirting Exhaust Systems Temperature control systems for various

stages of brewing Drainage systems with drain cleaning

provisions Number of tanks and sizes to be factored

while making the floor plan



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OVERALL BREWPUB OPERATIONS

This includes, but not limited to, aspects of sourcing and

procuring raw materials and inventory management Establishing and managing the various aspects of

brewing operations Storage of brewed products Dispensing beers Standardizing and maintaining brew types Quality Management Systems Safety and Hazard Management Systems

Training and Supervision



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Project Cost

Plant Cost ( 3 HL or 300 liters /day) 56 Lac

Deposit for rentals ( may differ from place to place) 50 LacConsultancy Charges (Micro Brewery, F&B, Interior) 20 LacCivil Construction, Interior and Furnishing 90 Lac

Kitchen Equipment 12 lacWater Softening Plant 05 lacMisc. Payments 08 lac

Microbrewery and Pub License (may differ from state to state) 07 LacCost of Master Brewer ( 6 month) 12 lacPublicity expense 15 Lac

Working Capital 3 month 50 lacTOTAL 325 La

Total project cost may vary between 3.25 to 6.5 Cr.( Depending on origin of

equipment).



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RoI

Total Carpet area of 4500 sq feet. Rental Rs.150 Rs/sq. feet. Equipment size 3hl ( 300 liters /day) Beer sale 200 liters/ day. Sale Price of beer Rs. 480 / liter Profit from food INR 30,000/day. Profit from hard liquor and other beverages INR 35,000/day. ROI between 15 to 20 month.

Assumptions: Historic data from running units.



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For More InformationContact : Brew Shack AssociatesFor India:Shop no: 03, Shiv Palace (Civil Lines) Gurudwara Road,Gurgaon, India

Jitender Yadav.Ph: +91-8130011279.E-mail: [email protected]


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