shack companis credentials

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Page 1: Shack companis  credentials

«  Serving  Smart  Digital  Marketing  »  

Page 2: Shack companis  credentials

We  develop  brand  platforms  for  the  digital  ecosystem  along  three  dimensions  

Smart   Social  Connect  

Sixth  Sense  

Designed  for present  genera0on  

technology

Track  data  for  responsive  content

Image  management

Systema(c  •  Self-­‐organized  •  New  Age  

Unique  Presence  •  User  Connect  •  Be@er  Recall  

Trend  Map  •  Business  Insight  •  Analysis  

Page 3: Shack companis  credentials

Establish   Enhance   Evaluate  

Websites,  Mobile  PlaJorms  and  Social  Media  Channels

Applica(ons,  Forums and  Content  Marke(ng

Trend  Mapping  and  Tracking  Analy(cs  

Pla;orms  from  scratch Exis0ng  interfaces Performance  and  data

Elevating  a  brand’s  online  presence  with  the  3Es  

Page 4: Shack companis  credentials

We  made  this  happen  for  our  clients.  Success  Stories

Page 5: Shack companis  credentials

Goodyear  •  Joy  of  Journey  

Digital  need

•  Dis&nct  brand  posi&oning •  Reinforcing  the  brand  via  travel  communi&es

Case  Study  •  2011–12

Key  Pla;orm

Strategy

Served

goodyearjoyoRourney.com

Joy  of  Journey,  an  ac(ve  community  online  for  travel  enthusiasts.

Crea(ng  a  unique  go-­‐to  plaJorm  for  stories  on  travel.  Engaging  via  informa(ve  and  real-­‐(me  content  using  social  networking  channels.  

Digital  Channel  Strategy  •  PlaJorm  design  &  development  •  Content  strategy,  produc(on  and  modera(on

Establ-­‐ished

Page 6: Shack companis  credentials
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Yahoo!  •  World  Search  Championship  

Digital  need

• Promote new features of Yahoo! Search to increase adoption

• Highlight sponsor’s new launch — Chevrolet Beat

Case  Study  •  2010–13

Key  Pla;orm

Strategy

Served

knowqout.com

Know-­‐q-­‐out—  an  intense  community  of  quizzers.

•  With  the  power  of  Yahoo!  Search  integrated  within,  a  quizzing  plaJorm  was  designed. •  Establishing    a  sustainable  community  for  ac(ve  par(cipa(on  in  Yahoo!  World  Search  Championship  annually  and  act  as  brand  advocates.

•  Content  Marke(ng  for  World  Search  Championship.   •  A  structured  blog  with  consistent  content.  FB  community  page  —  where  members  ac(vely  shared  their  knowledge  and  gave  feedback.

Establ-­‐ished

Page 8: Shack companis  credentials
Page 9: Shack companis  credentials

Quaker  •  Mission  to  make  India  Heart  Healthy  Case  Study  •  2010–11  

goodmorningheart.com

Digital  need

Enha-­‐nced

Key  Pla;orm

Strategy

Served

Campaign  to  promote  Quaker’s  online  plaJorm.

A  campaign  for  the  conscious  young  genera(on  of  India  who  foresee  health  as  an  important  aspect  in  future  and  reinforce  the  brand  among  them.

Content  Marke(ng  •  Digital  Channel  Strategy  •  Social  PlaJorm  design  &  development  •  Content  strategy,  modera(on  and  management

• Promote goodmorningheart.com and increase footfall

• Increase registrations on the site via campaigning

Page 10: Shack companis  credentials
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Madhya  Pradesh  Tourism  Case  Study  •  2010–12  

mptourism.com

Digital  need

Enha-­‐nced

Key  Pla;orm

Strategy

Served

Campaign  to  promote  MP  Tourism  online.

Madhya  Pradesh  to  be  showcased  in  pictures,  a@rac(ng  travellers  for  it’s  scenic,  architectural,  historic  and  cultural  stories.  

Content  Marke(ng  •  Digital  Channel  Strategy  •  Social  PlaJorm  design  &  development  •  Content  strategy,  modera(on  and  management

• Raise awareness about MP Tourism

• Draw travellers to MP via content marketing

Page 12: Shack companis  credentials
Page 13: Shack companis  credentials

Services  at  Shack  

Back    End  

Design •

Direct •

Develop •

Deploy

Strategy •

Pla;orms •

Analy0cs •

Content

&  Front    End  

Page 14: Shack companis  credentials

Identifying  the  right  direction  

Brand  and  Product  Research

Target  Market  Analysis

Media  Research Industry  Research

Posi(oning

Strategy   Platforms  

Analytics  Content  

Back  End  Structure

Page 15: Shack companis  credentials

Digital  Forums

Integrating  interactive  media  

Website/Microsites Content  Management  Systems

Web  and  Mobile  Apps Mul(player  Games

Strategy   Platforms  

Analytics  Content  

Back  End  Structure

Page 16: Shack companis  credentials

Constructing  the  right  message  

Communica(on  Plan

Social  Media  Structure

Content  Marke(ng Direct  Audio/Video  Produc(on

Strategy   Platforms  

Analytics  Content  Plan  Niche  Events/Shows

Back  End  Structure

Page 17: Shack companis  credentials

Tracking  for  business  impact  

PlaJorm/Brand  monitoring Compe((ve  Analysis

Digital  Marke(ng  Intelligence Campaign  Insights

Strategy   Platforms  

Analytics  Content  SWOT  Analysis  and  Ac(on  Plan

Back  End  Structure

Page 18: Shack companis  credentials

Icing  on  the  cake    

Immersive  UX Coded  for  Device  Intelligence

Technology  made  for  Human  Behavior Responsive  Design

Design   Direct  

Deploy  Develop  Love  for  What  We  Do

Front  End  Structure

Page 19: Shack companis  credentials

Why  unique  brand  platforms  is  a  smart  call?    

Analy(cs  derive  ac(onable  insights  for  business  as  measured  via  data  and  pa@erns  of  interac(on.

Independent  digital  presence  captures  focused  target  markets.

Create  the  Right  Pull Control  over  Data

Page 20: Shack companis  credentials

We  translate  brand-­‐marke(ng  offline  to  an  integrated  digital  campaign.

Online  Movers

Why  work  with  Shack?  

We  bring  back  consumer  behavior  insights  from  digital  data  to  chalk  out  direc(ons.

We  help  brands  form  exclusive  communi(es  around  their  product  for  meaningful  engagement.

Asset  Builders Analysts  by  Design

Page 21: Shack companis  credentials

They  went  digital  with  us  

Page 22: Shack companis  credentials

Opening  doors  to  the  digital  space.  

From  crea(ng  the  first  ever  photo-­‐blog  for  MP  tourism  promo(ons  to  buzzing  quizzers  with  Yahoo!  moments—  we  love  the  power  of  analy(cs  to  derive  business  insights. At  Shack,  our  language  is  binary  but  we  stand  one  to  combine  tradi(onal  marke(ng  wisdom  with  new  age  techniques.   Away  from  our  screens—  we  indulge  in  art  workshops,  theatre,  baking  or  brewing  coffee  beans.  So,  drop  by  for  freshly  brewed  coffee  and  your  brand  could  go  digital  over  a  chat  with  our  team.

Founded                              Cive  years  back,  Shack  is  a  small  powerhouse                              of  new  media  ideas.  

Page 23: Shack companis  credentials

Go  Digital  Connect  with  Shack

[email protected] or  +91  11  466  963  38

143A,  1st  &  2nd  Floor, Shahpur  Jat Delhi  -­‐  49

Visit  us  at  www.shack.co.in