introduction to web analytics

17
Web Analytics ECS Brussels - September 2012

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A basic introduction to Web Analytics given to the M1 students in Digital Marketing at ECS Brussels

TRANSCRIPT

Web AnalyticsECS Brussels - September 2012

Hello, my name isDavid Hachez

@theafter

DefinitionsBasicsUses

toolboxhttp://classroomclipart.com

Manage Content Gather Insight Exchange

YOU publishers bookmarks analytics communication

community image storage data streams projects

blog sounds knowledge communities crowdsourcing

location videos information networks infrastructure

personal data live stream reputation v-office

Capital Creation Curation Control Collaboration

social media dashboard - beta version

The After

Manage Content Gather Insight Exchange

Google accountFB account

OpenID, Linkedin

TwitterFlavors, CheckThis

Prezly

DeliciousStumbleUpon

Pinterest

Google AnalyticsFB insights

Tcounter,Woopra

SkypeSocialcast, Yammer

Google+

FB pages/groupsLinkedin

Flickr, PicasaInstagr.am

Prezy

EvernoteDropbox

Issuu

RescueTime,BeeboleAddThis,Bit.ly

ClickTale,Seevolution

BaseCampZoho projects

Blogger, WPPosterous,Tumblr

SoundcloudMySpace

SlideshareKnowledge Plaza

Docstoc

DialogFeedGetsatisfaction,

SocialBro

CrowdspringODesk, Mindmeister

GhostBloggers

4squareGowalla

YoutubeVimeo

Dailymotion

StorifyWiki

Netvibes

HootsuiteCoTweet,Twitspark

Google AppsZoho

Docs.com, Office365

Memolane, DipityWhoopaa

LivestreamuStream

Qik (mobile)

Klout, Ubervu, Bringshare, Attentio,

Sproutsocial

ContactOfficeAcrobat

Capital Creation Curation Control Collaboration

social media dashboard - beta version

The After

Analyticshttp://www.euromonitor.com

on site

off site

others

http://www.petercanthony.com

http://blog.init-marketing.fr

The 1 mio € question

The Big Picturesource: http://www.theuxbookmark.com

Thanks