SEO AND WEB ANALYTICS COURSEPROSPECTUS

Our information-filled Search Engine Optimisation (SEO) and Web Analytics Course teach you what it takes for your website to reach the number one spot on search engine results pages. If you have a passion for marketing, statistics and technical knowledge of websites then this course is definitely for you!

The Digital School of Marketing (DSM) brings together the best SEO minds in the business to bring you this comprehensive course. It is accredited by the Media Information and Communication Technology SETA and runs over a 3-month period. It ensures that you are ready to face the on-page, off-page and technical aspects of SEO and Web Analytics.

After completing this course you will be well on your way to be able to enter the job market or increase your position as a comprehensive SEO and Web Analytics specialist.

As the world of digital becomes increasingly crowded by the day so the need to optimise your website becomes more important. Search Engine Optimisation (SEO) and Web Analytics is not a luxury but an absolute necessity.

SEO for the UserUnderstand user experience and the impact of website

speed as well as information architecture and navigation.

SEO ContentIn this module we provide

you with an introduction to content and keywords. Learn about SEO and

keywords, content and your target audience.

Fundamentals of SEOThis part of the course teaches

you about onsite and offsite SEO, back hat and white hat

SEO as well as the structure of a website.

Identifying Website Problems

We will teach you how to identify problems in SEO

and URL rewriting.

Introduction to Seach Engine Optimisation

(SEO)In this module we give you a brief Introduction to the Internet and explain how search engine results and

user intent works.

Labelling the WebsiteWith a brief introduction to labelling the website, we will teach you about meta tags and titles, headings, alt text

and anchor links.

Web AnalyticsWeb analytics is an essential tool to have with which you’ll be able to measure and optimise your website and make improvements to your marketing plan. In this module, you’ll learn about:

• Web Analytics• Cookies and tracking • Key terms and concepts in analytics • Segmentation in Google Analytics• Analysing your website’s traffic and then finding ways to improve on it is the name of the game!

What you will master

Digital School of Marketing Pty (Ltd) Reg no. 2017/377830/07

1st Floor 292 Surrey Avenue Ferndale Randburg

How you can learn at DSMAll courses at DSM are delivered on our state-of-the-art online learning platform. It is jam packed with videos and infographics so that you can take your learning experience to the next level. On our learning platform, there are:

» Introduction to Search Engine Optimization (SEO)» Fundamentals of SEO» SEO for the User» Labeling the Website » Identifying Website Problems » SEO Content» SEO Copywriting Techniques» Optimisation a& SEO» Optimisation Techniques

» Keyword Research for SEO» Link Building for SEO» SEO Auditing» Measuring SEO» Introduction to Web Analytics» Cookies and Tracking» Key Terms & Concepts in Analytics» Segmentation in Google Analytics

200 videos 100 infographics Assessments

Slides Progress trackers Interactive feedback

Office 0861 428 710 | Fax 011 781 2941Email info@digitalschoolofmarketing.co.za www.digitalschoolofmarketing.co.za

AccreditationMICT | SETA

Online Access | Branded USB Stick | Branded Laptop Bag DMS coffee canister | DSM cap | Branded DSM Notepad & Pen

YOUR COURSE PACK INCLUDES

VIEW A VIDEO ON THE COURSE

Course modules