introduction to ultrabook & idz - intel: ngdc 2012
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Introduction to Ultrabook & IDZ - Intel: NGDC 2012TRANSCRIPT
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Introduction to UltrabookTM & IDZ Parag PaithankarSoftware Business Manager - APACIntel Corporation
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Notice revision #20110804
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Agenda
• Introduction to Ultrabook™
• Windows 8* & Ultrabook™
• Intel® Developer Zone (IDZ) – program overview
• Q&A – 10 mins
The Ultrabook™ VisionTransforming the PC Experience
It is an expression of me
I like the way it looks
I get back to what I was doing instantly
It responds to my voice or a wave of my hand
I’m on Facebook in 1 second
It knows me, my phone, where I am
It gives me safe and easy access to apps & content
It protects me and my stuff
And it never keeps me waiting
It’ a tablet when I want it.It’ a PC when I need it.
All day. Every day.
Media & Graphics
Built in Visuals
Ultrabook™ Platform HighlightsResponsive
Fast Resume, Current Content, Always
Connected
SecurityIdentity and
Asset Protection
Form FactorSmart and
Lightweight Design
Battery LifeReduced Power
Consumption for All Day Computing
ContinuousA Computing Experience that Flows
Ultrabook™
Performance
Next Generation Ivy Bridge CPU, Graphics, Media
Intel® InTru™ 3DEye popping 3D on your
PC
Intel® InsiderBuy once play
anywhere -UltraViolet support
Intel® Clear Video HDBrilliant colors and image
stabilization
Ultrabook™ Media: Built in Visuals
Intel® Quick Sync VideoBlazingly fast sync to portable
devices
Intel® HD GraphicsHigh quality video
conferencing
Intel® Wireless Display
Wireless streaming and playback
• Intel® Insider™ is a hardware-based content protection mechanism. Requires a 2nd gen Intel® Core™ Processor-based PC with built-in visuals enabled, an internet connection, and content purchase or rental from qualified providers. Consult your PC manufacturer. For more information, visit www.intel.com/go/intelinsider.
• Requires an Intel® Wireless Display enabled PC, compatible adapter, and TV. 1080p and Blu-Ray* or other protected content playback only available on 2nd generation Intel® Core™ processor-based PCs with built-in visuals enabled. Consult your PC manufacturer. For more information, see www.intel.com/go/widi .
• Viewing stereo 3D content requires 3D glasses and a 3D-capable display. Physical risk factors may be present when viewing 3D material
Ultrabook™ Security
Helps protect your accounts from identity theft and fraud!• Make your online e-commerce transactions safer• Easier, more Secure access to corporate networks, applications and services• Protection against malware scraping with What You See Is What You Sign (WYSIWYS)
Deter theft and protect your digital assets!
• Protect your laptop and its data when it is lost or stolen• Built-in hardware intelligence to deter theft and protect
your data• Instant “Poison Pill” via out of band text message over 3G• Proactive Location Notification
Intel® Identity Protection Technology
Intel® Anti-Theft Technology
SECURITY & TRUST Technology Built-in
• No system can provide absolute security under all conditions. Requires an Intel® Identity Protection Technology-enabled system, including a 2nd gen Intel® Core ™ processor enabled chipset, firmware and software, and participating website. Consult your system manufacturer. Intel assumes no liability for lost or stolen data and/or systems or any resulting damages. For more information, visit http://ipt.intel.com.
• No system can provide absolute security under all conditions. Requires an enabled chipset, BIOS, firmware and software, and a subscription with a capable Service Provider. Consult your system manufacturer and Service Provider for availability and functionality. Intel assumes no liability for lost or stolen data and/or systems or any other damages resulting thereof. For more information, visit http://www.intel.com/go/anti-theft.
Users Love Touch on Ultrabook™
Conclusions: Users love touch
Faster, easier, efficient, intuitive, fun, accessible, cool, familiar and portable
Transforms the notebook from a work to a play device Immersive way to play with content
Traditional input methods still desired A hard keyboard feel with tangible feedback are unbeatable asset
No concerns about arm fatigue or tipping notebooks
(source: Loi, 2011 - PC Client Division, Intel Corporation)
User Experience Study 81 users across 4 countries, 1:1 feedback sessions
Assess Windows*8 / Windows* 7 usage on touch-enabled notebooks + likelihood to purchase
“I like it better…. It’s more fun, … it’s
easier, more immediate,
modern... Super fast.”
Veronica, 37 - Italy “You gotta let me
take this home with me ! “
Marcus, 49 - USA
Touch is a very compelling differentiator for Ultrabook™
Support for Sensor Usages
Sensor Framework
• Common Windows* 8 sensor programming experience across Ultrabooks™
• MS sensor APIs allow developers to uniformly access sensors across Intel platforms
• Ultrabook™ sensor recommendations aligned with the Microsoft® standard for Windows* 8
Magnetometer Accelerometer Gyroscope GPS Ambient Light
Ultrabook is a trademark of Intel Corporation in the U.S. and/or other countries
Deliver energy efficient performance and long battery life by utilizing media accelerators and optimizing for
multi-core and power
Harden security solutions with Intel ® Anti-Theft Technology
and platform security features
Optimize for high responsiveness and utilize Intel ® Smart Connect Technology
Develop compelling touch and sensor usagesDiscover new device-PC collaboration usages
Utilize platform features such as Intel ® Wireless Display
Embrace / Extending Metro* UI and Differentiate on “Desktop” Apps
Performance
Responsive
Secure
New Usages
Windows*8 and UltrabookTM Combination and Benefits
No system can provide absolute security under all conditions. Requires an enabled chipset, BIOS, firmware and software, and a subscription with a capable Service Provider. Consult your system manufacturer and Service Provider for availability and functionality. Intel assumes no liability for lost or stolen data and/or systems or any other damages resulting thereof. For more information, visit http://www.intel.com/go/anti-theft.
Intel Resources for SW Developers - Intel® Software Development Products
Today TomorrowSupport for Windows* 8Visual Studio* (DEV11)Windows Server*
Support for Windows* 7Visual Studio*Windows Server* 2008 R2
• High performance C++ and Fortran Compilers
• Performance Libraries• Parallel Programming Models• Performance Analysis• Correctness & Security
AnalysisAnd cluster support adding:• Optimized MPI Library• MPI Performance Analysis• MPI Correctness AnalysisIntel® Graphics Performance AnalyzerIntel® Media SDK
Developers can use Intel Software Development Products NOW to optimize and differentiate on Windows* 8 Desktop
Intel is working closely with Microsoft to ensure support for Windows* 8 Metro and Desktop applications.
Windows*8 and UltrabookTM Combination and Benefits
Visual Studio® 11: Provides support for developing both “Metro* style” and legacy “Desktop” applications
New! Out of the box support for HTML5/JavaScript development, Win JS bindings, and Intellisense*
New! Optimized code generation for Intel® Core™ processors, “Ivybridge” and “Haswell” features
Optimize for IA with Microsoft* Visual Studio* 11
*New features to be available in future releases of Visual Studio* 11
Best opportunity for IA differentiation is to build/call into Native C/C++ components - either from “Metro* style” or “Desktop” applications
Use Visual Studio to optimize for IA in Desktop and Metro* mode
Windows*8 and UltrabookTM Combination and Benefits
Take Advantage and Monetize
Microsoft Windows* Store:Windows* 8 Metro Apps:
• 70% Revenue Share for Developers (increases to 80% when sales > USD $25K)
• Apps from USD $1.49
Windows* 8 Desktop Apps:• Only listed / catalogued on Microsoft Windows* Store
Intel AppUpSM Center:Take Advantage of Intel AppUp® for Windows* 8 Desktop, Legacy Apps, and UltrabookTM.
Ultrabook and Intel AppUp is a trademark of Intel Corporation in the U.S. and/or other countries.
Thousands of Apps, One Store
All the latest software, apps and content, in one, easy to use location.
Apps can be purchased in over 45 countries via 25 unique partners.
Easy Access to Users for Creators:• Multiple business models to support your sales goals
• Intel® Software Network developer program is designed to support creators through every step of the process
• Don’t get lost in a sea of Apps: – Intel AppUp®
helps with app discoverability
• Streamlined validation and deployment
• Access to millions of PC and Ultrabook Users
www.AppUp.com
Intel AppUp® is a trusted and single source to get digital content
for Ultrabook™, notebooks, and PCs – hundreds of millions of platforms!
Take Advantage and Monetize
Intel and Intel AppUp are trademarks of Intel Corporation in the U.S. and/or other countries."
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Lava XOLO Lenovo LePhone K800
Orange MegaFon Mint Motorola RAZR I
Devices across the Globe !
INTEL CONFIDENTIAL, FOR INTERNAL USE ONLY17
Intel® Developer Zone
program overview
To Enhance People’s Lives and Enable Them to Connect Any Device, Anytime and Anywhere
Intel Software and Services Works…
To Unleash Unprecedented Capability in Intel Technology
To Deliver Secure, Optimized, and Compelling Applications and Services
Welcome to the Intel® Developer Zone
DEVELOPMENT RESOURCES: Get tools, technical articles, code samples, and services
BUSINESS RESOURCES: Access direct consumer sales channel, co-marketing opportunities, and funding
ENGAGED COMMUNITY: Connect with Intel experts and industry peers to share knowledge, get support, and build relationships
One global program to engage with Intel for all things software—from development to distribution.
Answering Today’s Challenges
ENHANCING USER EXPERIENCE• From touch screens, sensors and battery life to data security and
cloud accessibility, the Intel® Developer Zone has resources to help you learn about and develop for the experiences people expect.
CROSS-PLATFORM DEVELOPMENT AND RESOURCES• The Intel Developer Zone can provide guidance and tools to optimize
your development effort across many form factors, platforms, and operating systems.
OPPORTUNITIES TO GROW YOUR BUSINESS• Find support for new and established software business including:
direct sales through the Intel AppUp® center, potential investment funding through Intel Capital, and many promotional marketing opportunities to push your products & brand.
A Program with Global Reach
Content available in English, Spanish, Portuguese, German, Russian, French, Italian and Chinese
Intel® DZ connects peers and experts from more than 150 countries
Programs in emerging markets focused on growing local software economies
Software and apps distribution in 45 countries through the Intel AppUp® center and its affiliates
Resources Catered to Your Focus
With all our content under one umbrella, it’s easier than ever to find tools, technical content, and business opportunities based on your needs and interests.
Technology focus
Platform focus Segment focus
Support Across the Developer Journey
• Development Products
• Cross-platform porting
• Hardware Access• Code Samples• Libraries• Compilers• Checkers• Services APIs• Testing• Documentation• Community
Support
• Technical content
• Tutorials
• Free Tool Trials
• Community Forums & Blogs
• Events
• Videos
• Industry Trends
• Intel® Black Belt Software Developer
• Intel AppUp® center
• Co-Marketing (Showcases, events)
• Go-to-market initiatives
• Intel® Software Partner badge
• Collateral Builder
LEARN BUILD DISTRIBUTE
Tools & Technical Content
Get the tools, technical articles, code samples, and services you need to expand your knowledge, write code, and build amazing software.
• INTEL® SOFTWARE DEVELOPMENT PRODUCTS: Industry-leading software development tools to help increase the performance, reliability, and security of your code
• INTEL® LEARNING LAB: Access technical training, getting started guides, white papers, and more.
• CODE SAMPLES: Working code demos and snippets to learn from, and expand on
LEARN BUILD DISTRIBUTE
Active Developer Community
Engage with our active community of Intel experts and industry peers to learn new skills, get support, share what you know, and build relationships.
• SHARE INTERESTS: Community around topics gain importance in the market—such as Ultrabook™, Android*, Business Client, and Servers
• GET RECOGNIZED: Build your reputation as an Intel® Black Belt Software Developer
• ACTIVE FORUMS & BLOGS: Intel experts and industry peers share new knowledge and help troubleshoot
LEARN BUILD DISTRIBUTE
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Academic Software Resources
ACADEMIC SOFTWARE COMMUNITY: Get access to resources to learn about emerging platforms and technologies to help students lay the foundation for successful careers in software development
• COURSEWARE LIBRARY: Find and share course material on emerging platforms and technologies from a global community of professors.
• TOOLS AND TESTING: Browse our extensive library of tools to optimize your software. Gain access to the Many Core Testing Lab to test your applications.
LEARN BUILD DISTRIBUTE
Expanded Business Opportunities
Engage with the Intel® Developer Zone as an Intel® Software Partner or company to access sales opportunities, unlock marketing resources, and network with business peers. Examples include:
INTEL APPUP® CENTER: PC app store available in 45
countries and offered through 25 affiliates.
INTEL CAPITAL: Millions of dollars available now through Ultrabook™ & AppUp funds. Intel Software Partners can submit business plans for
potential investment.
SOFTWARE BUSINESS NETWORK:
Get business and marketing tips, and collaborate to develop new business
opportunities.
LEARN BUILD DISTRIBUTE
SHOWCASE PRODUCTS: Get exposure to customers,
Intel marketing, and international markets through
online and in-person promotional opportunities.
Intel AppUp® Center, the PC App Store
A trusted source for customers to get digital content for Ultrabooks™, notebooks, and PCs—hundreds of millions of platforms!
• ACTIVE MARKET: App download every 18 seconds; new account created every 55 seconds
• DISTRIBUTE ONCE, PUBLISH IN MANY STORES: 45 countries, 25 affiliates, 5 languages*
• YOU DETERMINE PRICING: 70% revenue share with additional monetization through in-app purchase
LEARN BUILD DISTRIBUTE
Get Engaged with the Intel® Developer Zone
Get Tools & Tech Content
• Access all technical content, forums, blogs, videos
• Get Intel® Software Development Products (trials and purchase)
Engage the Community
Interact with other members to build relationships and reputation
• Post to forums and blogs
• Enter contests (ex. test your skills)
• Earn Reputation as an Intel® Black Belt Software Developer
Grow Your Business
Unlock go-to-market resources and monetize your development
• Become an Intel® Software Partner
• Distribute and sell apps through the Intel AppUp® center
• Connect with experts through the Software Business Network
GREATER REWARD WITH GREATER ENGAGEMENT
• One place to engage with Intel® Software
• Valuable resources and connections for developers and software businesses
• Increasing reward with increased engagements
A World of Opportunity Awaits
software.intel.com
Explore the Intel® Developer Zone today
