northwest region csi s508 social media for construction professionals joy davis, csi ccpr
DESCRIPTION
Northwest Region CSI S508 Social Media For Construction Professionals Joy Davis, CSI CCPR May 9, 2014. Credit(s) earned on completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request. - PowerPoint PPT PresentationTRANSCRIPT
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Northwest Region CSIS508
Social Media For Construction Professionals
Joy Davis, CSI CCPR
May 9, 2014
#NWRC14
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#NWRC14
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Social media is now maturing into a key component of how we market, communicate, research and establish credibility for ourselves and our companies. If you plan to continue working for at least the next 5-10 years, you need to understand what social media really is and how it’s affecting you and your business. In this session, we’ll explore how social media is being used today by other construction professionals. We’ll discuss how you can develop a realistic social media strategy that fits your work life, and that creates a social media footprint that supports your work without wasting your time.
CourseDescription
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LearningObjectives
1) Understand what social media is and how to choose a tool to use
2) Understand how social media is used as a research tool
3) Learn where to find content and what to post
4) Develop a strategy for growing your own social media footprint
At the end of the this course, participants will be able to:
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Please Turn On Your Phone
Include
#NWRC14If you tweet
I am
@CSIConstruction
#NWRC14
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How Much is This Tweet Worth?
“#ADA accessible entry and exit for pools and spas. Title II
& Title III facilities. Info at bit.ly/yslgrd Thanks Universal
Design”- @dstutzman, 2/5/2012
David Stutzman, CSI, CCS
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Traditional Cost Analysis
How Much Did It Cost?Nothing. UniversalDesign.com didn’t post it.
How Many People Saw It?
About 300 – not many.
Analysis = Not Worth Much
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The ROI Debate
“I’m going to pay someone
to tweet?”
Admit it. You’re thinking it.
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The ROI Debate
“Well, what’s the ROI of
your mom?”
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The New Math
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Here are 4 of the specifiers who follow
Stutzman.
How many millions of dollars in specifications
do these people represent?
Liz O’Sullivan, COCSI, CCS, CCCA
Mitch Miller, PA
CSI, CCS
Sarah Hirsch, KSCSI, CCS
George Everding, MOCSI, CCS, CCCA
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The ROI is in the Relationships
What is this relationship worth to
UniversalDesign.com?
Relationship Context Value
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Construction Is Built On Relationships
That’s why architects play
golf, right?
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Tools for Starting & Supporting Relationships
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I Sent You Something To Get Your Attention
You Were Looking and Found Me
Inbound vs. Outbound
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Which Social Media Platforms?
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Audience – Content – Goals
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#NWRC14
Construction Marketing Association 2012
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Big CSI Communities
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What Do I Post?
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It’s About Them, Not You
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Best Professional Self• Contact
information• Professional
description• Professional
headshot• Your CSI
certifications• Keywords
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CSI, CCPR
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Use Your Keywords Everywhere“Rick Heiserman” “Rick Heiserman CSI”
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Take a Minute to Write A One-Sentence Description of Yourself Using Your Keywords. I’ll Wait.
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Bad Profile Photos
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Good Profile Photos
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You Vs. The Company
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You Are What You Tweet
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…And the Company Knows That
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5 Forbidden Fruit
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Can’t Resist the Apple?
Be Positiveand
Forward-looking
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Social Media & The Electronic Tattoos
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What’s the Narrative?
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What Stories Fit Your
Narrative?
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Are You Sure Your Business Is Boring?
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Take a Minute to Make a List of
Information You Could Post. I’ll
Wait.
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What story are people actually hearing?
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I’m A Proud…
What you post selects your audience, either by attracting them or pushing them away.
You are ALWAYS selecting.
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Focus on Relationships
- Pick 5 people you want to build a relationship with, and notice them
- Prune your links- Read a link and post a
comment- Make a
recommendation
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Give It 10 Minutes a Day
• Skim FaceBook, LinkedIn and Twitter• Use Google Alerts to track keywords
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Questions Or a LinkedIn Summary?
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Thanks! • Join CSI’s LinkedIn Group at www.linkedin.com• Follow CSI at www.twitter.com/CSIConstruction• Watch recordings at
www.youtube.com/CSIConstruction• Like CSI at www.facebook.com/CSIConstruction
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This concludes The American Institute of Architects Continuing Education Systems Course
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