Introduction to Social MediaFor Employer Engagement and Work with Job Seekers

Presented by Michele Martin

@michelemmartin

I’m Michele

Is this how you feel about social media?

Objectives

• Discuss employer use of social mediaDiscuss employer use of social media

• Review some basic social media tools Review some basic social media tools and examplesand examples

• Take a closer look at LinkedInTake a closer look at LinkedIn

By The Numbers

From McKinsey Quarterly, May 2012

From McKinsey Quarterly, May 2012

Recruitment

What IS Social Media?

Web 1.0

•One way communication

• Static home pages

•Organizational control

•Minimal multimedia

• Site as destination

• “Push”

Web 2.0

•Conversation

•Dynamic content

•User contributions

•Multimedia-rich

•Outposts on the web

• “Pull”

Key Features•Require minimal technical skills—no programming

•Facilitate connections, sharing, collaboration—2-way communication!

• Privacy and control settings

•Different platforms support different online goals/tasks

• Support/facilitate multimedia sharing

•FREE or very low-cost

Social Media can help you:

• Find the best employers to target.

• Identify key decision-makers.

• Better understand their needs/issues.

• Develop relationships with decision-makers.

• Gather info for more targeted/customized activities and services.

• Document/share information.

Let’s talk Tools. . .

What Do Employers See When They Search For You?

Social Networks

• Platform for connecting to people who share interests, etc.

•Users can create profiles, communicate with other members, share links, info & media

•Users can create “sub-groups”

•Each network has a unique “personality” and features

41% --candidate posted info about drugs/alcohol use.

40%--candidate posted inappropriate photos

29%--candidate had poor communication

28%--candidate bad-mouthed previous employer

27%--candidate lied about qualifications

21%--candidate linked to criminal behavior

•Facebook default settings are ALWAYS the most open they can be. You have to CHOOSE privacy.

•Facebook is always changing settings—have to stay on top of how privacy is changing.

Facebook Privacy

Positive Strategies•Use status updates to connect, let people know about job search.

•Revise profile to emphasize professional/ educational accomplishments.

•Limit photos

•Choose friends wisely

•Join and get active in groups and on Fan Pages that are connected to your profession and/or to companies that interest you

Twitter• 140 character “tweets”

• “Followers” & “Following”

•Great for sharing links/tips and making connections

•#Hashtags for events, topics

•Can access via web, mobile, IM.

http://www.twitjobsearch.com/

LinkedIn

• Professional social network

• Way to research businesses and individuals

• Professional “branding” opportunity

Basics

Building Your Network•Join and participate in Groups—great way

to get to people for connections!

•Be a good “neighbor”--update your status, share articles, make referrals, write recommendations, give advice.

•Ask for introductions from your 1st level contacts to get to 2nd and 3rd level connections.

•For 3rd level connections, join groups they belong to and interact via the group

Newsfeed and Updates

Company Search

Company Profiles

Skills Search

Questions & Answers

LinkedIn Groups

Using LinkedI

n

Find more info at:

michelemmartin.wikispaces.com