introduction to social media for diabetes professionals
DESCRIPTION
These are introductory slides to Twitter for a talk I am giving at theTRANSCRIPT
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Joyce Lee, MD, MPH
Twitter: @joyclee
Social Media for
Diabetes Professionals
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Presenter Disclosure
Social Media Editor
for JAMA Pediatrics
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This talk applies to you regardless of your
profession
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What is
social media?
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Social Media
Web-based and mobile technologies used to turn communication into
interactive dialogue between organizations, communities, and
individuals
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Social Media
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What is Twitter?
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It’s a microblogging platform,
a place to have a conversation
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How do you use Twitter?
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First, set up your profile and choose your name
@_________
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First, choose your name and set up your profile:
Who are you?
What do you care about?
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@Doctor_V
@DoctorNatasha
@SeattleMamaDoc
@hkroman
@Dermdoc
@kidney_boy
@EndoGoddess
Your name? Your specialty? It’s up to you
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This is not engaging!
“Who is that egghead?”
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Show people what you care about and how to learn more about you
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To tweet, hit this button
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Tweet
You only have 140 characters to say something
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Tweet an article/news/resource of interest
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Use a link shortener to save space
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Tweets can be used for real-time notifications
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Tweets can be used for advocacy
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Use #hashtags
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#diabetes #dsma #doc
#dblog #quantifiedself
#mhealth #dataviz
A #hashtag can mean many things like a topic or group
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#cdtc2014
A #hashtag can be used for conferences
(I just created one for this meeting)
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To follow and to be followed
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You will see the tweets of people that you follow
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My followers will see my tweets
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Use mentions to reach out to specific individuals
I tweeted to Dr. Montori as I was writing an blog post about his approach to medicine
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Retweet someone else’s tweet
Hit the retweet button (RT will show up; Change it to MT if you modify the tweet)
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So now you know how to use
Social Media, but why would a health care
professional use it?
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Stay tuned for the talk!
Follow me on Twitter!
https://twitter.com/joyclee