introduction to pinterest for placer school for adults
DESCRIPTION
Learn how to use Pinterest as an easy tool to promote your business, get better search rankings, and engage your best audience.TRANSCRIPT
Introduction to Pinterest for Business
Coryon ReddThe Accessible Expert at Coryon.com Internet Marketing530-272-8602Linkedin.com/in/coryonreddFacebook.com/CoryonMarketingPinterest.com/coryon
Go to www.coryon.com/PlacerSocialClass to view this presentation.
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• Social Scrapbooking - Allows user to “pin” images, videos and other web content and share on their boards
• Pins allow you to create a board based on a topic
What is ?
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is about Visual Sharing
See something you like online – Pin it.Show your personality & your visual sense
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Share pins, comment and follow• Step 1 – Sign up• Step 2 – Install bookmarklet in your browser(s)• Step 3 – Setup your profile – Image, verify website, your info• Step 4 – Integrate into Facebook, Twitter, and other social
media
Get Started with
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Board – Group of pins related to a topicPrivate Board – Board shared by invitation onlyPin – Add image or video to a boardPinner – If you do a pin, guess what, you’re a pinnerRepin – Find a pin on Pinterest then add to one of your boardsFollow – Get a feed of what your favorite people are doingLikes – Liking a pin adds to your “Likes” not your boards
Glossary
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Pinterest is VERY popular and growing quicklyFastest website to grow to 100 million users
• 12 Million Unique Visitors per month• 68% women, higher income, 15.8 minutes per visit• Most people repin and pin – few comment• http://mashable.com/2012/02/25/pinterest-user-demographics/• http://www.repinly.com/stats.aspx
Who’s on ?
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Pinterest marketing video - http://youtu.be/AfyByLwiIe8Why people like Pinterest – White paper with interviews
http://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper
Why do People like ?
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Using bookmarklet – Install in browser as add on or extensionSearch for things you’re interested in
• Create boards for both business and personal• Great way for people to get to know you and what you like
Add image caption and commentsFollow the boards and the users you like Public boards vs. private boards, sharing boards
How to use ?
Set up a business account• pinterest.com/business/create/
Integrate into your website with Follow button• business.pinterest.com/
See what other companies have pinned • Ex. pinterest.com/source/overstock.com/
for Business
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Why Bother?• Is your market on Pinterest?• Review Pinterest demographics
Is your Business Engaging?• Can you create good content?• Do you have a good eye for images?
Marketing
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Do you have a Strategy?• Add Pinterest to your marketing plan• Create an editorial calendar
Can Pinterest be an Easy Addition?• It can be simple, but don’t expect much• Be active – Pin, repin, comment
What Really Matters on Pinterest?• Show your personality, consider a
marketing campaign, networking
Strategy
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Set goals for contest - Sales, branding, social engagementSet budget and staff timeWhat are you giving away? – It has to be worth winningHow long will the contest run? – Shorter is betterHow will people enter contest?• Comment on your board• Pin an image from your site• Create their own board
Track entrys• Use hashtags to track ie.#coryon• Set email notifications to track pins
Planning a Contest
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Build a graphic and pin it to a Contest boardReward everyone who entersPromote – Blog, Facebook, Twitter, Email, Google+• Post daily with contest updates
Pick a winner – Pick your favorite or random.orghttp://www.socialmediaexaminer.com/pinterest-contest/
Track results – Did you meet your goals?
Running a Contest
Image source: http://blog.diamondcandles.com/pin-it-to-win-it-fall-harvest-board-contest-giveaway/
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How to run a Pinterest contesthttp://memarketingservices.misytedev.com/2012/08/21/how-to-run-a-contest-on-pinterest/
Before running a contest consider the laws of your state:CA Legal Guide http://www.dca.ca.gov/publications/legal_guides/u-3.shtml
How to run a social media contesthttp://unbounce.com/social-media/social-media-contests-for-beginners/
Very good powerpoint on how to run an online contesthttp://www.slideshare.net/Sfathi/you-may-have-already-won-how-to-run-an-online-contest-or-sweepstakes
Contest Resources
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Etsy.com Case Study from Pinterestbusiness.pinterest.com/case-study-etsy/
Pinterest Contest Case Study www.marketingsherpa.com/article/case-study/email-marketing-pinterest-contest#
Beyond Facebook & Twitter: Case Study batteries4less.com
www.youtube.com/watch?v=08M_FFJwe64
Case Studies
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Search on Pinterest for your market• Tip – Use Google and limit search to last week or month• Ex. Search for “pinterest ‘keyword’ “• Use search tools to limit to very recent pages
Create a video board – Share resources you likeUse #hashtags to track trends and promote your bizPinterest Analytics - business.pinterest.com/analytics/
Tricks and Tools
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Pinterest ReferencesPowerPoint on how to user Pinterest
http://www.slideshare.net/litmanlive/the-ultimate-guide-to-pinterest-11613788 Pinterest as a shopping referral tool
http://www.digitaltrends.com/social-media/pinterest-is-a-powerful-shopping-referral-tool/Article about Pinterest marketing with good tipshttp://www.stepforth.com/blog/2012/pinterest-marketing/The Marketer’s Guide to Pinterest for SEOhttp://blog.hubspot.com/blog/tabid/6307/bid/34042/The-Marketer-s-Guide-to-Pinterest-SEO.aspxMany resources, tools and articleshttp://agbeat.com/lists/37-pinterest-resources/Pinterest articles from Social Media Examinerhttp://www.socialmediaexaminer.com/tag/pinterest/Good white paper with interviews of why people like Pinteresthttp://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper