pinterest how to (pinterest for business week #5)

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Week #6: Pinterest Sharing Your Interests with Shannon Bowen-Kelsick www.sbkelsick.com @sbkelsick

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Pinterest How-To for business. Topics covered: * Statistics and Users * Why Pinterest * Pinterest Goodies * The "Pin It" button * When to post * How to use Pinterest to FIND information * Effective Pinterest Profiles * How to be aware of what is being shared about your brand * Creating effective pins * Using "Rich Pins" * Good Pinterest examples

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Page 1: Pinterest How To (Pinterest for Business Week #5)

Week #6: Pinterest

Sharing Your Interests

with Shannon Bowen-Kelsick

www.sbkelsick.com @sbkelsick

Page 2: Pinterest How To (Pinterest for Business Week #5)

What is Pinterest?

@sbkelsick

https://www.youtube.com/watch?v=oJzD4vF5dFA

Page 3: Pinterest How To (Pinterest for Business Week #5)

Pinterest Statistics and Users

@sbkelsick

Men: 34%!

Women: 66%!

• 3.8 million Canadians use Pinterest • 2.5 million of them are women • 54 percent are 24 to 54 years of

age • 38 percent have children • 35 percent of users have a

household income of over 100,000 per year

Page 4: Pinterest How To (Pinterest for Business Week #5)

Why Pinterest?

@sbkelsick

• PEOPLE USE IT! !• 2.5 BILLION monthly pageviews !

• PINNERS BUY STUFF!• “Pinterest users also buy more of the items they

encounter in pins than items on Facebook” !

• PINNERS SPEND MORE MONEY!• Pinterest users spend 70 percent more money when they

arrive at your website from Pinterest versus non-social referrals

Page 5: Pinterest How To (Pinterest for Business Week #5)

Why Pinterest?

@sbkelsick

Page 6: Pinterest How To (Pinterest for Business Week #5)

Pinterest Goodies

@sbkelsick

Go to: https://about.pinterest.com/en/goodies!

Page 7: Pinterest How To (Pinterest for Business Week #5)

Pin it Button on YOUR website images

@sbkelsick

Ensure you have a Pin it option on ALL of your images on your website

!**WordPress recommended app: Pinterest Pin It Button For Images by Canha images

Page 8: Pinterest How To (Pinterest for Business Week #5)

Pinterest When to Post

@sbkelsick

Page 9: Pinterest How To (Pinterest for Business Week #5)

Use Pinterest to FIND Information

• Content to share • Content to learn • Content to inspire • Competitive Information

• Client information (likes)

@sbkelsick

Page 10: Pinterest How To (Pinterest for Business Week #5)

Pinterest Profiles

@sbkelsick

Ability to include Facebook & Twitter link in profile

Page 11: Pinterest How To (Pinterest for Business Week #5)

Be aware of how YOUR pictures are being shared/pinned

@sbkelsick

My daughter’s picture from her blog featuring a picture of her with Francoise Abanda was shared by WTA Quebec !**Ensure you know what is going on with your brand!

Page 12: Pinterest How To (Pinterest for Business Week #5)

www.pinterest.com/source/YOURWEBITEAddress

@sbkelsick

Page 13: Pinterest How To (Pinterest for Business Week #5)

How to get your products on Pinterest, even if you’re not

• Give people something GREAT to share! • Great product photography • Great content (DIY’s, How to’s) • Great video

!!

@sbkelsick

Page 14: Pinterest How To (Pinterest for Business Week #5)

Compare Yourself

• Search out your competitors on Pinterest, how do you compare with them?!• Are your images as pin-able as theirs?!• How can you make better images?!• Are you tagging/naming your images so they

can be found?

@sbkelsick

Page 15: Pinterest How To (Pinterest for Business Week #5)

Creating Effective Pins

@sbkelsick

Page 16: Pinterest How To (Pinterest for Business Week #5)

Businesses - Use Rich Pins

@sbkelsick

Page 17: Pinterest How To (Pinterest for Business Week #5)

Pinterest Page Examples

@sbkelsick

http://www.pinterest.com/source/imaginationsoup.net/

Page 18: Pinterest How To (Pinterest for Business Week #5)

Pinterest Page Examples

@sbkelsick

B2B usage: http://www.pinterest.com/constantcontact/

http://www.pinterest.com/source/constantcontact.com/

Page 19: Pinterest How To (Pinterest for Business Week #5)

Pinterest Page Examples

@sbkelsick

http://www.pinterest.com/source/nylafreedesigns.com/

Page 20: Pinterest How To (Pinterest for Business Week #5)

Pinterest Page Examples

@sbkelsickhttp://www.pinterest.com/ASPCA/howl-o-ween/

Page 21: Pinterest How To (Pinterest for Business Week #5)

Pinterest Page Examples

@sbkelsick

http://www.pinterest.com/trevorproject/

Page 22: Pinterest How To (Pinterest for Business Week #5)

Converting Personal to Business Page

@sbkelsick

Page 23: Pinterest How To (Pinterest for Business Week #5)

Pinterest Tips and Tricks

• Pin It button widget that appears at end of page for WordPress: Pin It on Pinterest

• Ensure you use Pinterest Mobile app to see the difference and learn how your audience is viewing and sharing

@sbkelsick

Page 24: Pinterest How To (Pinterest for Business Week #5)

Pin away! with Shannon Bowen-Kelsick!

www.sbkelsick.com!@sbkelsick

Page 25: Pinterest How To (Pinterest for Business Week #5)

references• designingmba.com Youtube Pinterest video • http://www.pinterest.com/pin/38491771790051554/ • http://www.strategicobjectives.com/women-vs-men-canadians-social-media-

gender-split/ • http://blogs.constantcontact.com/product-blogs/social-media-marketing/pinterest-

for-business/ • https://business.pinterest.com/en/rich-pins • http://now-marketing-group.com/wp-content/uploads/2013/07/Pinteresting.png?

__hstc=267267473.bdcf9b0c1d7fd574b68af59f6f59b833.1415332845546.1415332845546.1415332845546.1&__hssc=267267473.1.1415332845546&__hsfp=1763624393

• http://blog.hubspot.com/marketing/10-nonprofits-nailing-pinterest-marketing-list !!!!

@sbkelsick